WHAT IS BRANDING
The Benefits Of Startup Branding
Correctly developing your brand from the get-go can be an important factor that determines the success of your company.
We’ve broken down the important steps of the branding process below to give you a clear picture on why you need branding services. Explore brand strategies with real-life examples to see how brand strategies translate into tangible results.
Why Invest In Startup Branding?
Branding plays a crucial role in your success story.
By investing in startup branding, you can:
1. Develop A Consistent Brand Identity Across Channels
The average user needs about 5-7 exposures to a brand to remember it.
Consistency in brand presentation is key to making your brand memorable. From your brand name to your logo, color palette, typography, imagery and more, a branding agency for startups can help ensure your identity remains consistent across all channels, so you can begin building a name for yourself.
2. Create A Sense Of Trust And Transparency Through Clear Values
Building a relationship and gaining loyal customers starts with building trust. One of the best ways to build this trust is to define transparent values that your company consistently stands behind.
From transparency to social responsibility, empathy and accountability, your key values and principles should speak to your target audience.
A branding agency for startups will help you define these values and ensure they shine through every piece of content, every design, and every product or service you offer.
3. Increase Loyalty
Research indicates that customers tend to buy from brands that share their values. Strategically building your brand identity can therefore improve your conversions and consumer loyalty.
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What Is Brand Positioning?
Brand positioning is the placement of a brand within its industry that provides unique value to its customers.
Meanwhile, the process of brand positioning aims to establish and highlight brand identity, giving consumers greater incentive to choose a certain company’s products or services.
Why Is Brand Positioning Important For Startups?
Whether a lightly or heavily funded startup, all early-life businesses face a similar set of challenges. These include:
- How to stand out from the crowd?
- How to harness brand loyalty?
- How to reach the right audience?
Brand positioning tackles each of these three dilemmas by establishing and showcasing a brand identity, style and tone that connects with a carefully selected audience.
What Is Brand Repositioning?
Brand repositioning is when a brand aims to alter the way it is viewed by consumers by adjusting its brand identity and marketing strategies.
By changing one of its brand positioning strategies, brands can utilize repositioning to target new audiences and markets while remaining true to their core values.
Brand Positioning Strategies
Brand positioning is a crucial step for all startups to create brand equity, but what are its most common strategies?
1. Price
Price-based brand positioning refers to creating a competitive advantage through affordable prices. In return for smaller margins of return, brands can market themselves as the cheapest option within their market, in turn gaining a loyal customer base.
Example: Think Dollar Shave Club. In addition to the razor company’s name itself, their upbeat and laid-back messaging showcases an identity of relaxed affordability.
[Source: Dollar Shave Club]
2. Features
Feature-based, or unique, brand positioning is when a brand relies on its unique qualities to stand out from the crowd. By offering a product or service not currently available, brands can position themselves as an alternative to the norm.
Example: Tesla is known worldwide as an industry disrupter. Pioneering features such as autopilot and caraoke (a take on karaoke) have positioned the electric vehicle brand as an industry innovator—something Elon Musk aims to promote in his personal take on social media branding.
3. Quality
Quality-based brand positioning refers to centring brand identity around the producing of high-quality, often luxury, goods or services. Through this, businesses can understand who their target audience is and adjust messaging and brand marketing accordingly.
Example: Let’s look at Chipotle. Entering a market ruled by cheap eatery Taco Bell, the Mexican fast-food chain decided to position itself as a high-quality diner. This is highlighted for all to see in the tagline “food with integrity”.
[Source: Chipotle]
Digital Silk’s Startup Branding Best Practices
At Digital Silk, we take a results-driven approach to startup branding. We follow proven best practices to develop digital strategies that bring results.
Here’s a sneak peak at a few of our best practices:
1. Get Inspired By The Leadership Team
Let your founder’s or founding team’s shared qualities, voice and values inform your brand identity. Basing your startup brand identify on tangible and organic characteristics will contribute to its authenticity.
2. Live Up To Your Promises
The process of branding is a great opportunity for introspection. Think about whether your offering is living up to its promise and how you can evolve it. No branding in the world can generate demand for products or services that don’t bring value to their customers.
3. Give Your Brand A Memorable Name
A distinctive, memorable brand name helps you stand out from your competitors. Come up with a name that is easy to say and interpret and which helps cultivate your brand image.
Branding For Startups With Digital Silk
At Digital Silk, we offer:
- A team of award-winning branding experts and consultants.
- Digital-focused approach to branding. We go a step further from traditional brand strategies to include web-friendly messaging and designs.
- Full-service digital agency capabilities. From conceptualizing brands to web design and development, digital marketing and advertising, we guide and support brands through each stage of business maturity.
Our specialists:
- Take ownership of your project, driving it forward with data-driven insights, industry best practices and experience-based recommendations.
- Maintain full transparency and communication through regular reports and time-tracking.
- Are goal-focused, continuously evolving their strategic approach to optimize performance.
Looking Beyond Branding Services?
As a branding agency for startups, we’re committed to helping brands grow online through expert branding, design, development and more. Here’s a quick look at some of the additional services we offer:
1. Startup Consulting
Our expert consultants help startups grow their brands online through strategy-based guidance on:
- Business plans & strategies
- Project management
- Financial modeling & forecasting
2. Custom Web Design For Startups
Our expert web designers create strategically engineered websites to bring high conversion and boost search engine rankings for brands across industries.
Every element of our UI and UX aims to lead users to key points in the conversion funnel. We create websites that convert and drive measurable results.
Explore our custom web design services.
Schedule A Consultation With Our Startup Branding Agency
At Digital Silk we offer a free consultation & custom proposals for custom website design projects. Simply fill out the Request a Quote form, tell us about your goals and our experts will provide you with actionable insights and cost estimates.
Or, call us at (800) 206-9413 to start the conversation.
