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Branding Agency In NYC

Team up with a top branding agency in NYC to build your unique identity, optimize brand positioning and grow your presence.

  • Brand Strategy
  • Logo Design & Brand Book
  • Brand Guidelines & Implementation
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Graphic design company in NYC featured image: Absolute Dogs
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Professional NYC Branding Services

As a full-service branding agency in NYC, we offer comprehensive branding services from design and messaging to strategy and implementation.

Brand Strategy

Our branding agency in NYC starts by identifying what you do, who you do it for and why they should care.

We deliver industry overview, competitive positioning, brand values, mission, vision, promise, brand personality and voice and key messaging such as unique value proposition and sample website copy.

Logo Design & Style Guide

Digital Silk ensures brand consistency through our logo design & style guide services.

Our branding agency in NYC creates professional logos with variations for online and offline use, coupled with comprehensive style guides defining color palettes and more.

Brand Naming

Our branding agency in NYC works fast but smart, to ensure your new name will work hard for your business across your many brand touchpoints.

Brand Package Designs

Your brand packaging design is an essential tool that communicates your overall product offering. You want to make it unique and ensure it communicates your brand values.

Professional Rebranding Services

Brands today must be dynamic and built for change. Sometimes you need an evolution in order to keep pace with the market, trends and customer needs. Other times, your brand needs a full revolution. Our branding agency in NYC can guide you through both.

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OUR CLIENTS

Trusted Branding Agency In NYC

We have worked with thriving startups and Fortune 500 companies to grow their brands.

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Babies R Us
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Rollink
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ZipTie
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Northwestern University
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IBM
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Buddha Brands
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Paul Stuart
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Spar & Bernstein
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Sony
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Best Buy
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Absolute Dogs
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Mitsui Plastics
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Puma Energy
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Xerox
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Enchant Christmas
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Grenco Science
OUR WORK

Featured NYC Branding & Design Projects

Our branding agency in NYC works clients from all backgrounds and industries.
Featured
  • Brand Strategy And Brand Campaign Messaging

    Refine positioning through a comprehensive landscape, audience and competitive analysis
  • Storage Products Brand Strategy

    Establishing a distinct consumer brand for premium storage products
  • Beachfront Condo-Hotel Brand Strategy

    Creating a unified and distinct brand identity for a beachfront condo-hotel
  • Fishing Gear Store Upgrade

    Enhancing J&H Tackle’s online store for user experience and revenue growth
  • Transforming Dog Training eCommerce

    Empowering canine training with a custom Shopify website
  • Redefining Precision Nutrition

    Transforming digital presence to reflect leadership in precision nutrition
  • Brand Naming & Design

    Repositioning a warehouse operations management brand through a full suite of rebranding services
  • Brand Strategy And New Brand Identity

    Creating an authentic position as a national player in the wire and cable industry
  • Analyzing The Audience And Competition

    Our branding agency in NYC analyzed the whole market, target audience and competition for the School of American Ballet (SAB) to improve its positioning. Our insights helped us come up with a unique value proposition and suitable messaging.

    We used the new brand style guide to make the relevant visuals to get the message across and grab people’s attention.

  • Reworking The Brand For Consumers

    Digital Silk created a full brand style guide for BIWIN’s consumer-facing touchpoints, which were entirely different from its corporate brand. Our experts outlined all the rules on the use of the branding elements, messaging, visuals and tone of voice.

    Our branding agency in NYC also created a one-of-a-kind logo that showed the brand’s high-end storage products and its commitment to quality. We came up with brand names for BIWIN’s product lines that were fun to say and easy to remember for its target market.

  • A Cohesive Brand Identity For A Beachfront Condo-Hotel

    Our team thought of the name Lyfe Resort & Residences so better represent the calm, serene lifestyle that can only be found by the beach. Our branding agency in NYC highlighted Lyfe’s family-friendly approach, emphasis on privacy and unique hybrid model.

    We put together an entire brand book that describes the visual identity of the brand, the tone of voice and rules on how to use the brand. We also designed the new logo that would show how modern, luxurious and pleasant the accommodations are.

  • A New Look For a Fishing Gear Online Store

    Digital Silk redesigned J&H Tackle’s online store by improving the user experience and optimizing the conversion funnels.

    Our branding agency in NYC added dynamic content and video marketing that build the brand’s reputation, show how affordable it is and gets customers excited about their products.

  • Smart Shopify Design For Brand Growth

    We made a completely unique website for Absolute Dogs and its training programs. Our branding agency in NYC added fresh messaging, developed new conversion funnels and change the way the collections looked.

    What we did eventually brought in 5.9% more new users, 32.4% more organic search sessions and 77.78% more people adding items to their carts.

  • Changing A Precision Nutrition Brand

    SNP Therapeutics is a leader in gene-guided nutrition and we wanted to make sure its website matches that positioning.

    The site’s design matches the brand’s goal since it offers content written by experts, interesting images and personalized messages. This way, our branding agency in NYC made sure that the site would improve how people see the brand, increase overall interaction and establish its expertise.

  • Creating A Complete Brand Transformation

    KPI Solutions is a company that manages warehouse operations. Our branding agency in NYC created its branding strategy under a new name, going from KPI-S to OPTO.

    We also came up with Opto’s logo and used a conceptual mood board to show the different ways the company could apply its new look across all materials and touchpoints.

  • An Important Brand In The Wire And Cable Business

    Our branding agency in NYC worked with Best Wire and Cable to build up its value proposition. We wanted to show that the company has a lot of experience and knowledge in this industry, which they use to customize their products to meet the demands of their customers.

    We created a modern yet retro-looking logo that has different colors cables and lengths, similar to the wiring solutions they offer. Our experts also made tailored 3D renders to make their wire and cable products look better on the website.

Our NYC Branding Process

Discover our process and see how our branding agency in NYC drives measurable results for our clients.

Contact Our Branding Agency In NYC

Tell us about your project and
get personalized recommendations and a quote for your project.

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OUR INDUSTRIES

Top Branding Agency In NYC

We craft custom branding strategies for brands across industries in the Big Apple.

Regardless of the size of your company or the industry in which it operates, Digital Silk’s experts craft custom branding strategies geared towards achieving measurable results.

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Corporate Branding

We provide brand design, strategy and positioning for corporate brands of all sizes in the Big Apple.

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Healthcare Branding

Our branding agency in NYC offers custom designs and branding strategies for medical organizations.

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eCommerce Branding

We deliver custom designs and branding strategies for eCommerce brands in New York City, regardless of their size and the number of products.

Real Estate Branding, Industry Section

Real Estate Branding

Our branding agency in NYC delivers a custom branding strategy to make you stand out from the crowded real estate marketplace.

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Construction Company Branding

Our bespoke branding strategy helps you communicate your message and position your brand as an industry-leader in NYC.

VIEW CONSTRUCTION BRANDING
branding-industry-corporate

We provide brand design, strategy and positioning for corporate brands of all sizes in the Big Apple.

branding-industry-healthcare

Our branding agency in NYC offers custom designs and branding strategies for medical organizations.

VIEW HEALTHCARE BRANDING
branding-industry-ecommerce

We deliver custom designs and branding strategies for eCommerce brands in New York City, regardless of their size and the number of products.

Real Estate Branding, Industry Section

Our branding agency in NYC delivers a custom branding strategy to make you stand out from the crowded real estate marketplace.

branding-industry-construction

Our bespoke branding strategy helps you communicate your message and position your brand as an industry-leader in NYC.

VIEW CONSTRUCTION BRANDING
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Branding Agency In NYC FAQs

A branding agency in NYC will support your business with many solutions, such as:

  • Brand strategy
  • Logo design
  • Brand naming
  • Brand activation & management
  • Brand book & style guide design

Their aim is to create a consistent and memorable brand that stands apart from the competition and connects with the target audience.

When choosing a branding agency in NYC, factors to consider include the agency’s experience, expertise and specialization in your industry.

The experts should willingly explain their methods, approach and case studies to you during a meeting to demonstrate their expertise.

Branding agencies will split your business’ results into three measurable categories, each with a unique set of key performance indicators (KPIs):

  • Perceptual: Brand awareness (brand recognition & advertizing recall research), brand associations (functional & emotive associations surveys), brand preference (consideration & preference surveys), brand interaction (net promoter score)
  • Behavioral: Engagement (website visits, ad CTRs, social media mentions), purchase (conversion rates, purchase frequency, purchase value)
  • Commercial: Financials (market share, sales volume, cost per acquisition)
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Our Experts Have Won Industry Awards

Recognized Branding Agency In NYC

Awards
Digital Silk IMA award
Digital Silk Telly award
Marcon awards
Digital Silk Horizon Interactive award
Digital Silk Communicator award
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Digital Silk Awwwards
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Recognition
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Expertise
  • Brand Strategy
  • Communication Strategy
  • Logo & Graphic Design
  • UI & UX Design
  • Package Design
  • Custom Web Design
  • eCommerce Development
  • Mobile App Development
  • Software & AI Development
  • ERP Portal Integration
  • Marketing Strategy
  • Social Media Marketing
  • Search Engine Optimization
  • Paid Media Marketing
  • Email Marketing
  • Creative Copywriting
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • B2B Direct Marketing
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Branding Services

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