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Brand Identity Agency

Work with a top brand identity company to grow your visibility, engagement and online presence. Create and launch an authentic brand with the help of our experts.

  • Stand Out From Competitors
  • Achieve Consistency Across Channels
  • Improved Brand Perception
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5 Star DesignRush Reviews

Branding Agency Excellence Award

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5 Star DesignRush Reviews

Branding Agency Excellence Award

ecommerce-agencies-2024
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Brand Identity Services

Our brand identity services are designed to articulate and amplify your brand’s unique narrative. We provide a seamless, channel-agnostic branding experience, ensuring your brand’s identity is both recognizable and influential.
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Brand Strategy

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After researching your business and competitive landscape, we come up with an actionable strategy to help you reach more clients and stand out from your competitors.

Logo Design & Style Guide

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We will create a custom logo that captures the essence of your brand and the attention of your consumers. We will also provide supporting visual elements such as icons and typography to ensure you have all the necessary designs for offline and online use.

Custom Web Design

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With your logo and brand book as our guide, we can extend your brand’s identity seamlessly into the digital realm by ensuring this identity is reflected beautifully and effectively on a custom website and across marketing channels.

Brand Naming

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In the quest for the perfect brand name, our focus is on capturing the true spirit of your business by crystallizing your unique value proposition into a name that fosters strong brand recognition and connection with your customers.

Professional Rebranding Services

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Whether you need to keep up with the changing market trends or require a fresh design for your outdated website, Digital Silk delivers rebranding services that drive measurable results.

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Branding agency trio of examples
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OUR CLIENTS

Trusted Brand Identity Agency

We design and develop authentic brand identities
for businesses of all sizes across industries.

babiesrus logo
Babies R Us
rollink logo
Rollink
EV Universe logo
EV Universe
Northwestern_Qatar_Logo_2_
Northwestern University
ibm logo
IBM
buddha brands logo
Buddha Brands
paul stuart logo
Paul Stuart
spar bernstein logo
Spar & Bernstein
Sony logo
Sony
new-dev-rev logo
NewDevRev
Dognomics Logo
Dognomics
Mitsui Plastics logo
Mitsui Plastics
puma logo
Puma Energy
xerox logo
Xerox
enchant logo
Enchant Christmas
grenco logo
Grenco Science
OUR WORK

Brand Identity Design Portfolio

Explore our portfolio and see how we deliver brand identity services
that drive measurable results.
Featured
  • Brand Strategy and Brand Campaign Messaging

    Refine positioning through a comprehensive landscape, audience and competitive analysis
  • Storage Products Brand Strategy

    Establishing a Distinct Consumer Brand for Premium Storage Products
  • Beachfront Condo-Hotel Brand Strategy

    Creating a Unified and Distinct Brand Identity for a Beachfront Condo-Hotel
  • Tax Compliance Rebranding

    Refining and enhancing brand presence through rebranding strategy services
  • Health Insurance Rebranding

    Reforming brand perceptions through a custom brand strategy
  • Real Estate Brand Development

    Building an ownable market position for a unique New York real estate brand
  • Biotechnology Branding

    Creating strategy and crafting design for branding collaterals to boost visibility
  • Electric Energy Brand Repositioning

    Revitalizing POWR2’s brand presence within the industrial energy industry through brand strategy, design and messaging
  • Automotive Rebranding

    Crafting brand collateral to drive brand recognition and alter perceptions across touchpoints
  • Brand Strategy and New Brand Identity

    Creating an authentic position as a national player in the wire and cable industry
  • A Comprehensive Landscape, Audience and Competitive Analysis

    We helped SAB refine its positioning through a comprehensive landscape, audience and competitive analysis. Our insights led us to a bold unique value proposition and differentiated messaging.

    We created brand campaign-style visuals that build upon the current brand style guide while infusing an updated tone, and bold imagery to reflect this messaging and to capture audiences.

  • Creating a Consumer Brand

    We developed a comprehensive brand strategy, aligning BIWIN’s brand identity with the preferences and expectations of its target audience, focusing on differentiation and value proposition.

    Our Branding team established a clear brand architecture, ensuring consistency and coherence across all consumer-facing touchpoints, while distinct from the corporate branding. We created compelling and evocative brand names for BIWIN’s storage product lines, resonating with the preferences and aspirations of the target market.

    Our experts crafted a distinctive and memorable logo that visually represented BIWIN’s premium storage products, reflecting their commitment to quality and innovation. They compiled a comprehensive brand book, detailing guidelines for brand usage, messaging, visual identity, and tone of voice, ensuring consistency and coherence in brand communication.

  • Creating a Unified and Distinct Brand Identity for a Beachfront Condo-Hotel

    Our team developed the new name, Lyfe Resort & Residences, to encapsulate the essence of a vibrant lifestyle by the beach. The brand strategy focused on differentiating Lyfe from its competitors by emphasizing its family-friendly atmosphere, privacy, and unique hybrid model.

    We designed a new logo to reflect the modern, upscale, and approachable nature of the brand. Our experts compiled a comprehensive brand book, detailing the visual identity, tone of voice, and brand usage guidelines.

  • Reworking An Existing Brand

    Our team had the opportunity to revamp tax compliance solution provider Exactera’s brand across channels.

    We created an effective branding strategy that highlights its UVP, mission and vision.

    Our efforts inspired a distinct visual identity, setting Exactera apart from competitors. Our team ensured clear messaging, communication and sleek design, enhancing the business’ presence across various touchpoints.

  • Transforming Brand Associations

    We revitalized LIG Solutions’ image, transforming its reputation with dynamic brand designs and a central logo redesign.

    Collaborating closely with key stakeholders, we crafted a sleek, effective brand strategy and boosted awareness with a visual identity that truly reflects the value LIG Solutions’ offer its customers.

  • Building An Unforgettable Visual Identity

    We helped NewDevRev create a logo, visual identity and brand guidelines that support its mission of creating a centralized platform for finding, promoting, buying and selling new development properties across New York City.

    The typography, color palette and imagery chosen by our branding experts helps elevate NewDevRev’s position in an exclusive real estate market.

  • Branding Across Touchpoints

    We supported Jeneil Biotechnology, a pioneer in fermentation technologies and natural flavors, in growing their brand online and establishing a visual presence at industry trade events.

    We partnered with Jeneil to establish a custom brand strategy, brand messaging and branded content. Our team also delivered visual guidelines, imagery and elements to tell a powerful visual story across a range of branded touchpoints, including website, brochures, internal and external collaterals, and trade show booths and exhibits.

  • Industry-Leading Rebranding

    We helped POWR2 reposition their brand and create messaging that supports thought leadership in the portable, hybrid electric power bank industry.

    Starting with strategy, our branding solutions extended to logo and color palette, website messaging and creating an energized presence at industry events.

  • Rebranding To Realign Brand Values

    We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.

    Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.

  • A National Player in the Wire and Cable Industry

    Our focus was on building out their value proposition pillars of industry expertise and customization to match customers’ needs. This is reflected in their website messaging, as well as the new brand identity we built for them to take their business into its next era.

    The brand logo tells the story of the many colors, cables and lengths of wiring solutions they provide, with a contemporary, hint-of-retro flair. We also did custom 3D visual work to enhance the impact of their wire and cable product on the website.

Our Branding Process

See the tried-and-tested methodologies behind our measurable results.

Consult With Our Brand Identity Experts

Request a brand audit and a consultation for your branding project.

Schedule A Consultation
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OUR INDUSTRIES

Top Brand Identity Company

Build an authentic brand identity with Digital Silk.

Regardless of the size of your company or the area in which it operates, we have the expertise to help you reach new clients and stand out from your crowded marketplace.

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Healthcare Branding

Build your trusted and compassionate healthcare brand identity to attract new patients and help achieve their well-being.

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branding-industry-construction

Construction Branding

Showcase reliability, professionalism and your ability to create structures that withstand the test of time.

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branding-industry-ecommerce

eCommerce Branding

Build an authentic brand identity for your online store, making it an experience in which your customers shop and connect to your brand narrative.

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Law Firm Branding

Position yourself as a legal expert and build an authentic law firm brand identity that stands as a pillar of legal excellence.

VIEW LAW FIRM BRANDING
branding-industry-hotel

Hotel Branding

Blend aesthetics with superior service to create a brand identity that invites your guests to become repeat visitors.

VIEW HOTEL BRANDING
branding-industry-healthcare

Build your trusted and compassionate healthcare brand identity to attract new patients and help achieve their well-being.

VIEW HEALTHCARE BRANDING
branding-industry-construction

Showcase reliability, professionalism and your ability to create structures that withstand the test of time.

VIEW CONSTRUCTION BRANDING
branding-industry-ecommerce

Build an authentic brand identity for your online store, making it an experience in which your customers shop and connect to your brand narrative.

VIEW ECOMMERCE BRANDING
branding-industry-law-firm

Position yourself as a legal expert and build an authentic law firm brand identity that stands as a pillar of legal excellence.

VIEW LAW FIRM BRANDING
branding-industry-hotel

Blend aesthetics with superior service to create a brand identity that invites your guests to become repeat visitors.

VIEW HOTEL BRANDING
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Brand Identity Services FAQs

Brand identity refers to the combination of characteristics that define how a brand presents itself to the world.

It encompasses what the brand communicates, its core values, the way it presents its products or services, and the emotions it aims to evoke in its audience.

In essence, a brand identity is like the personality of a business, and it serves as a commitment to customers about what they can expect from the brand.

Brand identity is the collection of visual and verbal elements that represent a brand and help to distinguish it from others.

It typically includes elements such as the brand name, logo, tagline, color scheme, typography, imagery, and overall tone of voice.

Additionally, it may also encompass other elements such as brand values, brand personality, and brand positioning.

All of these elements work together to create a cohesive and consistent representation of the brand across all touchpoints and interactions with the audience.

If you already have an existing audience, a branding agency can still aid you in achieving consistency across all channels and expanding your reach to a wider target market. This can result in greater brand recognition and customer loyalty.

Our brand identity agency can assess your current brand performance, including your messaging, visual identity, and presence on various channels.

Our knowledgeable consultants can pinpoint areas for enhancement or untapped opportunities based on market research, emerging trends, and gaps in the market.

Feel free to inquire about our capabilities by scheduling a free consultation!

Nike, Apple and Coca Cola are all iconic brands that have stood the test of time with their brand identities.

From Nike’s iconic “Just Do It” tagline, to Apple’s minimalistic design & logo, these brand identity examples have become symbolic of the respective companies. Nike, for instance, has become synonymous for their emphasis on athleticism and their logo has been a powerful representative for many sport events and professional athletes.

Similarly, Apple has carved out a unique identity in the tech industry through its unforgettable combination a simple logo design and unique and innovative products.

Also, Coca-Cola’s classic red backdrop and clean white sans-serif font result in a striking visual design that has stood the test of time.

Ultimately, these brilliant examples demonstrate that clever and effective branding can have a significant impact on a business’ success.

Typically, it takes around two months to create a custom logo, brand book, and style guide as part of your brand strategy. Nonetheless, the implementation of your new strategy, KPI monitoring, and continuous optimization is an ongoing process.

Branding is an exhilarating journey, and we are eager to collaborate with you to help elevate your online brand identity. Contact us to request a personalized quote for your project!

Let’s Grow Your Brand

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