Brand Identity Services
Our team of experts will guide you through every step of the process. From strategy and research to design and implementation, we’ll ensure that your new brand accurately reflects your company’s values and resonates with your target audience.
Brand Strategy
After researching your business and competitive landscape, we come up with an actionable strategy to help you reach more clients and stand out from your competitors.
This includes identifying your key market opportunities, brand tone and voice and key messaging such as unique value proposition and website copy.
Logo Design & Style Guide
We will create a custom logo that captures the essence of your brand and the attention of your consumers. We will also provide supporting visual elements such as icons and typography to ensure you have all the necessary designs for offline and online use.
To help you achieve ongoing consistency, we will collect all the designs and tips on how to use them into a style guide, defining the right colors, typefaces and other imagery to use across marketing channels.
Explore logo design services.
Custom Web Design
With your logo and brand book as our guide, we can extend your brand’s identity seamlessly into the digital realm by ensuring this identity is reflected beautifully and effectively on a custom website and across marketing channels.
Our team of web designers and specialists in User Experience (UX) and User Interface (UI) will tailor the website to resonate with your brand’s unique character, engage your specific audience and align with your strategic goals.
Explore custom web design services.
Brand Naming
In the quest for the perfect brand name, our focus is on capturing the true spirit of your business by crystallizing your unique value proposition into a name that fosters strong brand recognition and connection with your customers.
We specialize in creating names that are not just titles, but powerful ambassadors of your brand. These names are crafted to resonate deeply, leaving a lasting impression on your audience and ensuring you stand out in your industry’s landscape.
Professional Rebranding Services
Whether you need to keep up with the changing market trends or require a fresh design for your outdated website, Digital Silk delivers rebranding services that drive measurable results.
From a custom strategy to reposition your brand on the market to crafting custom designs for your brand’s digital identity, we have the expertise to revolutionize your brand and help you achieve your specific business goals.
Explore rebranding services.
Enhance Your Branding With Digital Silk
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Trusted Brand Identity Agency
We design and develop authentic brand identities
for businesses of all sizes across industries.
Brand Identity Design Portfolio
that drive measurable results.
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Brand Strategy and Brand Campaign Messaging
Refine positioning through a comprehensive landscape, audience and competitive analysis -
Storage Products Brand Strategy
Establishing a Distinct Consumer Brand for Premium Storage Products -
Beachfront Condo-Hotel Brand Strategy
Creating a Unified and Distinct Brand Identity for a Beachfront Condo-Hotel -
Tax Compliance Rebranding
Refining and enhancing brand presence through rebranding strategy services -
Health Insurance Rebranding
Reforming brand perceptions through a custom brand strategy -
Real Estate Brand Development
Building an ownable market position for a unique New York real estate brand -
Biotechnology Branding
Creating strategy and crafting design for branding collaterals to boost visibility -
Electric Energy Brand Repositioning
Revitalizing POWR2’s brand presence within the industrial energy industry through brand strategy, design and messaging -
Automotive Rebranding
Crafting brand collateral to drive brand recognition and alter perceptions across touchpoints -
Brand Strategy and New Brand Identity
Creating an authentic position as a national player in the wire and cable industry
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A Comprehensive Landscape, Audience and Competitive Analysis
We helped SAB refine its positioning through a comprehensive landscape, audience and competitive analysis. Our insights led us to a bold unique value proposition and differentiated messaging.
We created brand campaign-style visuals that build upon the current brand style guide while infusing an updated tone, and bold imagery to reflect this messaging and to capture audiences.
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Creating a Consumer Brand
We developed a comprehensive brand strategy, aligning BIWIN’s brand identity with the preferences and expectations of its target audience, focusing on differentiation and value proposition.
Our Branding team established a clear brand architecture, ensuring consistency and coherence across all consumer-facing touchpoints, while distinct from the corporate branding. We created compelling and evocative brand names for BIWIN’s storage product lines, resonating with the preferences and aspirations of the target market.
Our experts crafted a distinctive and memorable logo that visually represented BIWIN’s premium storage products, reflecting their commitment to quality and innovation. They compiled a comprehensive brand book, detailing guidelines for brand usage, messaging, visual identity, and tone of voice, ensuring consistency and coherence in brand communication.
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Creating a Unified and Distinct Brand Identity for a Beachfront Condo-Hotel
Our team developed the new name, Lyfe Resort & Residences, to encapsulate the essence of a vibrant lifestyle by the beach. The brand strategy focused on differentiating Lyfe from its competitors by emphasizing its family-friendly atmosphere, privacy, and unique hybrid model.
We designed a new logo to reflect the modern, upscale, and approachable nature of the brand. Our experts compiled a comprehensive brand book, detailing the visual identity, tone of voice, and brand usage guidelines.
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Reworking An Existing Brand
Our team had the opportunity to revamp tax compliance solution provider Exactera’s brand across channels.
We created an effective branding strategy that highlights its UVP, mission and vision.
Our efforts inspired a distinct visual identity, setting Exactera apart from competitors. Our team ensured clear messaging, communication and sleek design, enhancing the business’ presence across various touchpoints.
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Transforming Brand Associations
We revitalized LIG Solutions’ image, transforming its reputation with dynamic brand designs and a central logo redesign.
Collaborating closely with key stakeholders, we crafted a sleek, effective brand strategy and boosted awareness with a visual identity that truly reflects the value LIG Solutions’ offer its customers.
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Building An Unforgettable Visual Identity
We helped NewDevRev create a logo, visual identity and brand guidelines that support its mission of creating a centralized platform for finding, promoting, buying and selling new development properties across New York City.
The typography, color palette and imagery chosen by our branding experts helps elevate NewDevRev’s position in an exclusive real estate market.
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Branding Across Touchpoints
We supported Jeneil Biotechnology, a pioneer in fermentation technologies and natural flavors, in growing their brand online and establishing a visual presence at industry trade events.
We partnered with Jeneil to establish a custom brand strategy, brand messaging and branded content. Our team also delivered visual guidelines, imagery and elements to tell a powerful visual story across a range of branded touchpoints, including website, brochures, internal and external collaterals, and trade show booths and exhibits.
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Industry-Leading Rebranding
We helped POWR2 reposition their brand and create messaging that supports thought leadership in the portable, hybrid electric power bank industry.
Starting with strategy, our branding solutions extended to logo and color palette, website messaging and creating an energized presence at industry events.
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Rebranding To Realign Brand Values
We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.
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A National Player in the Wire and Cable Industry
Our focus was on building out their value proposition pillars of industry expertise and customization to match customers’ needs. This is reflected in their website messaging, as well as the new brand identity we built for them to take their business into its next era.
The brand logo tells the story of the many colors, cables and lengths of wiring solutions they provide, with a contemporary, hint-of-retro flair. We also did custom 3D visual work to enhance the impact of their wire and cable product on the website.
Our Branding Process
See the tried-and-tested methodologies behind our measurable results.
OUR INDUSTRIES
Top Brand Identity Company
Build an authentic brand identity with Digital Silk.
Regardless of the size of your company or the area in which it operates, we have the expertise to help you reach new clients and stand out from your crowded marketplace.
Build your trusted and compassionate healthcare brand identity to attract new patients and help achieve their well-being.
Showcase reliability, professionalism and your ability to create structures that withstand the test of time.
Build an authentic brand identity for your online store, making it an experience in which your customers shop and connect to your brand narrative.
Position yourself as a legal expert and build an authentic law firm brand identity that stands as a pillar of legal excellence.
Blend aesthetics with superior service to create a brand identity that invites your guests to become repeat visitors.
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Let’s Grow Your Brand
- Branding Agency
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