Branding Inisghts
Why Work With A San Francisco Branding Agency?
When people think of California, they think either science, technology or the arts.
In reality, San Francisco also has high investment and competition levels in healthcare, finance, manufacturing and professional services.
Professional branding agencies like Digital Silk will help you make your mark, despite the competition.
From positioning your brand to creating brand awareness and loyalty, we use local expertise and wider industry knowledge to create a unique brand strategy that delivers for you.
Why Branding Agencies Are So Important In SF
San Francisco is the United States’ key driver of venture capital investment.
The final quarter of 2022 saw the bay area attract $7.5m of investments in top ten markets.
The next best region? Greater New York with $4.4m.
What does this mean for your San Franciso business?
This level of funding brings high levels of competition across the board.
No matter what industry you operate in, to make in impact on Bay Area markets your brand needs to stand out from the crowd.
When people think of California, they think either science and technology, or the arts.
In reality, San Francisco also has high investment and competition levels in healthcare, finance, manufacturing and professional services.
Professional branding agencies will help you make your mark, despite the competition.
From positioning your brand to creating brand awareness and loyalty, branding agencies use local expertise and wider industry knowledge to create a unique brand strategy that delivers for you.
After all, with investment comes opportunity.
Advantages Of Working With A Top Branding Agency
With so many options, what is the difference in choosing a highly rated branding agency?
From tailor-made processes to global expertise, we answer three common questions that showcase the value in choosing a top branding agency like Digital Silk.
1. What Makes Our Branding Unique?
At Digital Silk, we take ownership of every branding project.
What does this mean?
From project management to reporting, timelines to strategies, we are fully invested in ensuring we help you achieve measurable results.
In turn, we combine the expertise of our branding specialists and senior-level consultant attributed to each project with our clients’ valued collaboration to achieve research-driven goals.
2. How Do We Support Localized Branding Projects?
Our branding strategies are based upon meticulous analysis of your company, customers competitors and market.
We know the pain points of your target audience and the opportunities currently being missed by your local competitors.
From localized marketing campaigns to brand messaging that connects with a local audience, our branding specialists are experts in capitalizing on brand growth.
3. How Is This Scaled In Line With Business Growth?
As an international digital agency with branding experts around the world, rest assured that we know how to scale and grow your project.
From reaching new markets to expanding your audience reach, our branding services are designed with scalability in mind.
With previous clients including IBM and Hewlett Packard (HP), our branding team have experience in driving results for global brands.
3 San Francisco Branding Success Stories
San Francisco is brimming with success stories.
From local businesses who have found their niche, to global brands exploring new identities while holding true to old values.
Let’s explore a trio of examples:
1. CrawlSF
Events and pub crawls space CrawlSF is utilizing a new brand strategy to ride the wave of wave of hospitality’s post-pandemic boom.
With the support of our branding experts at Digital Silk, CrawlSF have positioned themselves as a community-driven fountain of local night out knowledge in San Francisco.
Using a fun, approachable and engaging brand voice, CrawlSF utilizes brand messaging to offer customers the chance to experience San Francisco like a local.
[Source: CrawlSF]
2. Levi Strauss & Co
Levi’s is a globally recognized brand.
Yet, with 170 years of history, the brand often faces the difficult moment of needing a brand refresh without losing sense of its core values.
Most recently, Levi’s introduced the tagline “Live in Levi’s.”
Used alongside consistent messaging and marketing campaigns, Levi’s champions the historic durability of jeans in a modern society that accepts the wearing of jeans across the board—even at work.
3. Kimpton Hotels & Restaurants
Visitors to San Francisco hit 21.9 million in 2022.
And with tourism comes hotels.
So, how did Kimpton Hotels manage to rise above the competition and become a global brand?
One key aspect is the company’s brand positioning and values. Known to offer unmatched services and unique experiences, Kimpton Hotels’ brand identity revolves around personability and connection with the consumer.
Through this personal touch, the boutique hotel brand has harnessed the power of strong brand loyalty.
The Snuggle is Real (you read that right). We’re snuggling, not struggling, this winter. You can call it manifesting, we’ll just call it OUR WINTER SOCIAL PASSWORD. Just say “The Snuggle is Real” to our team at check-in & you’ll get a surprise today through 2/20.📷 @gabe_stej pic.twitter.com/Zso5OInfzb
— Kimpton (@Kimpton) November 25, 2022
Build Your Brand In San Francisco With Digital Silk
Looking to make the break in San Francisco? Or hoping to scale your already successful San Fran business?
At Digital Silk, we offer three key values to grow your brand:
- Project ownership
- Transparency
- Measurable results
Contact us at (800) 206-9413 or fill in our Request a Quote form to receive a free, custom quote and start the conversation of your next branding project.
