Keep Reading
Rebranding Insights
If you’re entering a new market, repositioning your brand or you’re involved in a merger or acquisition, rebranding might be right for you.
Partnering with a leading rebranding agency will help ensure that the transition is as smooth as possible, setting you up to drive measurable results with your rebranding efforts.
We’ll share the top benefits of working with an agency and what to look for in a partner, plus explain the rebranding services that we offer here at Digital Silk and show you some of our favorite before and after examples.
If you’re entering a new market, repositioning your brand or you’re involved in a merger or acquisition, rebranding might be right for you.
Partnering with a leading rebranding agency will help ensure that the transition is as smooth as possible, setting you up to drive measurable results with your rebranding efforts.
We’ll share the top benefits of working with an agency and what to look for in a partner, plus explain the rebranding services that we offer here at Digital Silk and show you some of our favorite before and after examples.
We deliver custom rebranding strategies. Request a Quote
What Does A Rebranding Agency Do?
A rebranding agency is tasked with updating, refreshing or reimagining the different aspects that make up a brand, including the brand identity, brand strategy and the brand’s visual identity.
Whether a full-scale rebrand or a smaller brand refresh, a rebranding agency will analyze the pain points and opportunities of your current brand. They’ll work with you to define your rebranding goals, then create a custom strategy and help you plan and roll out your rebrand.
Why Hire A Rebranding Agency?
From new visual elements to an updated brand strategy and messaging, there are a lot of moving parts in a rebrand. Hiring a professional rebranding agency allows you to:
1. Gain Access To Seasoned Professionals
Enlisting the support of rebranding agency, whose specialists live with a finger on the pulse of all things branding, means gaining access to tried-and-tested methodologies and deliverables.
At Digital Silk, our branding experts:
- Conduct thorough research to help you reshape your brand identity and strategy based on your goals
- Create custom designs to help you craft a new visual identity
- Plan and implement your brand strategy across channels
2. Ensure Consistency Across Channels
Ensuring consistency across touchpoints is another key benefit of working with a web design agency. A study published in the Harvard Business Review found that 73% of consumers interact with brands across multiple channels. If your audience spends time on a certain platform or channel, then your brand needs to, too.
By working with a leading rebranding agency like Digital Silk, you can identify the right platforms and channels to target with your business’ branding projects.
Once decided, our experts will create cross-channel consistency to elevate the power of your visual identity and messaging, whether on your website, social media, marketing collaterals or beyond.
3. Properly Allocate Your Budget
United Kingdom petrol giant British Petroleum (BP) spent $210 million on a logo redesign in 2000. It’s safe to say this isn’t an average rebranding budget.
At Digital Silk, our team acts as consultants to help guide you through your rebrand, providing expert recommendations at every step, including your budget and resource allocation.
By working with experts, you can track your budget meticulously and make sure you know where every dollar is going, to make the most of your rebranding funds.
How To Find A Rebranding Partner
Hiring the right rebranding agency for your project requires careful consideration. Here’s how to find and choose a partner that’s the best fit for your rebrand:
1. Consider Testimonials
Testimonials and social proof are one of the fastest ways to gain knowledge of the expertise and experience of a rebranding agency.
When researching a prospective partner, find out who they’ve worked with in the past, what type of industries and clients they have experience with, and what those clients have to stay about their partnership.
2. Review Portfolios
Portfolios allow you to see and evaluate the agency’s branding and rebranding work for previous clients. These should be readily available to view on an agency’s website, but if you don’t see any clients in your industry, reach out to the agency to ask if they have examples that might be similar to yours.
3. Analyze The Services Offered
While a branding agency will likely specialize in only branding deliverables, like brand strategy or design, a full-service digital agency will have expertise in other areas, such as website design, development and marketing.
By choosing a full-service agency, like Digital Silk, you can manage multiple projects under one roof, limiting communication issues, streamlining your project and making the most of your budget.
4. Look Beyond Prices
While your budget is an important factor to consider, it shouldn’t be the most important aspect of your project. When looking for an agency, creating a rebranding request for proposal (RFP) and separate your list of must-have’s from your list of nice-to-have’s.
An agency that’s a good fit for your project will respond with a custom proposal to break down what they can deliver within your budget, along with recommendations on budget allocations and aspects they believe might be worth the extra investment.
5. Meet The Team
From planning to positioning, research to restructuring, the entirety of your rebranding project hinges on your working relationship with your chosen agency.
Schedule a consultation to meet the team members who will be working on your project and ask the agency key questions to determine what your relationship will look like with the agency in terms of transparency and communications.
At Digital Silk, we meet with our clients on a weekly basis and provide complete transparency throughout every partnership.
We take full ownership of your rebranding project while ensuring an honest and fruitful collaboration.
Discover Digital Silk’s Leading Rebranding Services
If you’re searching for a trusted agency to deliver your rebranding project, you’ve come to the right place.
At Digital Silk, we drive measurable results through data-driven rebranding decisions tailor-made for your brand.
So, what does our leading rebranding process look like?
- Research: We conduct thorough research into your industry, competitors and target audience to uncover key trends, opportunities and challenges to help you make data-driven strategic decisions.
- Foundation: We will help you build your brand’s foundation by defining its five key components: brand statement and values, company mission & vision, brand promise and target audience.
- Positioning: We will work closely with you to define your ideal positioning and refine your messaging, ensuring that it accurately reflects your company’s values, conveys the benefits of your offering and speaks to your target audience.
- Redesign: From creating a new logo and color palette to selecting distinctive typography and imagery, we’ll ensure that your brand’s visual elements accurately represent and capture your brand identity.
- Implementation: From website design to packaging, advertising, and social media, we’ll make sure your new brand is seamlessly integrated across all touchpoints.
3 Rebranding Examples From Digital Silk
At Digital Silk, we work with brands of all sizes and across industries to rollout rebranding initiatives. You can view our full portfolio on our website or explore our case studies, but here we’ve rounded up three of our favorite rebranding examples.
1. SNP Therapeutics
Through brand repositioning and visual identity redesign solutions, our team helped this genetic testing company establish brand prominence within the biotech industry.
By positioning the company as a leader in self-guided healthcare solutions, we helped SNP find a gap in the healthcare market — both for their corporate brand and for their latest release; the pre-natal nutrition product Genate.
[Source: SNP Therapeutics]
2. FieldEdge
We combined a rebranding strategy with an on-brand digital transformation to continue FieldEdge’s 40-year legacy as a leader in field management solutions.
By reshaping FieldEdge’s brand personality to innovative and engaging, while also remaining true to its authenticity and reliability, we developed the company’s brand tone and messaging that helped them maintain their brand image but also attract new business.
[Source: FieldEdge]
3. LIG Solutions
Our branding solutions for insurance firm LIG Solutions took place through a vibrant and thorough online brand makeover.
We worked on brand research and foundation services that resulted in a tailor-made visual identity and messaging strategy, loved by their team and their consumers.
With a digital marketing strategy to follow, our branding experts ensured consistency across channels to drive brand awareness and loyalty for LIG.
Request A Quote From Digital Silk, A Leading Rebranding Agency
Whether refreshing an outdated logo or overhauling underperforming brand strategies, our team of senior-level experts are on hand to elevate your brand to new heights.
To request a free estimate and proposal for your rebranding project, call us at (800) 206-9413 or request a quote from our team to begin your rebranding journey.
