LA Branding Insights
Branding Company Services
Using branding services will elevate your brand in more ways than one.
From process benefits to direct results, see seven reasons for yourself below.
7 Reasons You Should Use Branding Agency Services
Using branding services will elevate your brand in more ways than one.
From process benefits to direct results, see seven reasons for yourself below:
1. Unrivaled Expertise
Top-quality branding agencies are brimming with decades of industry experience. When choosing branding agency services, you are unlocking the brightest minds who are monitoring every trend.
This access to knowledge means opening the door to both tried-and-tested industry techniques and up-and-coming methodologies.
Our in-house branding department at Digital Silk boasts years of branding expertise. Each client is assigned a dedicated senior-level consultant, resulting in an unrivalled transfer of knowledge for all projects.
2. Consumer Connectivity
Research suggested that 46% of consumers in the United States will pay more for a brand they trust.
How can your business tap into this brand loyalty? With consumer connectivity.
A professional branding agency will analyze your current customer pain points and opportunities, in turn promoting an identity that holds authenticity while appealing to a desired target audience.
With a mixture of messaging, style and tone across diverse channels to market, your brand can reap the rewards of consumer connectivity.
3. Creative Input
An experienced branding agency will be able to not only shape your brand strategy, but also provide creative input into the design process that will help maximize its effectiveness.
By taking project ownership on visual aspects like logo design, packaging design and website design, a branding agency will transform your visual identity in line with existing style guidelines.
4. Cross-Channel Consistency
Whether following Google’s 11-touchpoint rule or not, it’s clear that consumers need numerous interactions with a brand before they take the jump to purchase.
Top-level branding services ensure that consistency is maintained across each of these touchpoints, whether social media marketing, web design or trade show booths.
5. Reach & Awareness
Expanding your brand’s visibility and awareness is a byproduct of successful branding agency services.
Agencies will use a full suite of branding and marketing solutions, such as lead generation and search engine optimization, to transform brand recognition digitally and physically.
Our L.A.-based specialists can target campaigns to both local and international audiences, depending on your business model and the results of a deep consumer research phase.
6. Brand Reputation
As a business owner, you will know that your business’ reputation is vital for continued success. The best Los Angeles branding agencies will ensure that your brand is represented accurately and positively in all areas.
From authentic communications to employer branding, an agency can support the implementation of reputation-building structures and processes throughout your organization.
7. Free Your Focus
While we collaborate with transparency and constant communication during the branding process at Digital Silk, we also take ownership of every project.
From brand book design to brand research services, by letting an experienced agency take control of your branding priorities you will have more time to manage what matters most—running your business.
5 Key Differences Between Branding & Creative Agencies
While a branding agency offers a full suite of brand services, from identity to positioning, design and beyond, a creative agency will focus on planning and implementing the creative and visual aspects of your brand.
The lines between the two can become blurred, so here are five potential differences to spot:
1. Scope
Branding agencies will usually take on projects with a wider range of deliverables than creative agencies.
While a branding agency’s remit can include anything from brand naming to brand architecture, a creative agency will target engaging designs across channels.
2. Experience
The scope of each type of agency’s work also leads to differences in experience.
A branding agency will operate with specialists across multiple areas of the branding process, while creative agencies may only contain niche knowledge of design areas.
3. Perspective
Perspective has a deciding impact on the approach of an agency. While a creative agency’s perspective centers around the design process, a branding agency is tasked with analyzing multiple aspects in close detail.
Which is right? That depends on each project’s unique requirements.
“The trick to forgetting the big picture is to look at everything close up.”
Chuck Palahniuk, American novelist
4. Strategies
Although not always the case, branding companies can work with a more comprehensive approach than creative companies.
This is a result of the wider variety of groundwork and research carried out by a branding agency and can produce and outcome that is based in consumer and competitive analysis.
5. Services
The services for each type of agency are the biggest differentiators. A creative agency will specialize in design and advertizing solutions, while also offering consulting and digital services.
As an example of some typical branding agency services, here is a selection to be found at Digital Silk:
- Brand foundation
- Brand research
- Brand positioning
- Brand book & style guide design
- Brand messaging
- Brand architecture
- Packaging & logo design
5 Greatest Company Branding Examples In Los Angeles
Let’s take a look at five Los Angeles companies gone global with their branding:
1. Disney
Disney is recognized the world over for the animations it produces but also the branding itself.
The media and entertainment group utilizes cross-channel, emotive storytelling in its brand messaging, creating a strong connection between a carefully selected audience and the company’s brand identity.
2. Warner Bros
Despite being a century old, Warner Bros. continues to hold brand equity across the United States and internationally.
This is partly due to the company’s consistent innovation and modernization. In 2019, Warner Bros. revealed a new, sleek logo design as part of a wider rebranding initiative. The design remained authentic, while also capitalizing on modern and minimalist trends.
3. SpaceX
Aerospace manufacturer SpaceX has created global brand recognition by promoting space tourism services that are yet to exist.
Through a combination of social media promotion and video insights, SpaceX has positioned its brand as the provider of unique and engaging experiences not offered elsewhere, in turn gaining a loyal following.
Watch Falcon 9 launch the @Arabsat BADR-8 mission to orbit → https://t.co/bJFjLCilmc https://t.co/TljByYlE1S
— SpaceX (@SpaceX) May 24, 2023
4. Guess
Combining the glitz of Hollywood with French chic, Guess has been a recognizable high-street fashion brand since the 1980s.
To continue its post-pandemic growth, Guess has set its sights on three key target groups; Heritage, Millennials and Gen Z.
Guess plans to utilize brand and celebrity partnerships to become “one of the coolest global brands in the fashion industry”.
5. The Cheesecake Factory
Casual dining group Cheesecake Factory has recently honed its brand style, messaging and positioning to better identify with loyal customers and families.
Everything from menu items to communication strategy aims to satisfy every member of the family, as well as reward brand loyalty.
I’ll have one of each🍰🤤#cheesecakefactory #badbunny #kendalljenner pic.twitter.com/rWScntf7cR
— The Cheesecake Factory 🍰 (@Cheesecake) May 15, 2023
How To Find The Right Brand Agency For Your Business?
Follow the steps below to find a branding agency that suits your business’ project requirement and way of working.
1. Determine Your Needs
Before you can begin your search for the right branding agency, it is important to determine exactly what your needs are. Take some time to consider the scope of services you will require, as well as your budget and timeline.
2. Research
Once you have identified your needs, begin researching potential branding agencies in Los Angeles. Look for agencies that specialize in providing the services you need, and check out their websites and portfolios to get an idea of their capabilities.
3. Ask Questions
Having narrowed down your list of potential agencies, it is important that you ask questions to ensure they are the right fit for your business. Ask about experience and past clients, as well as any questions related to their processes and approach to branding.
4. Compare & Contrast
Finally, compare each agency and make an informed decision. Ensure that the chosen branding partner can meet your needs in terms of both quality and cost.
Why Digital Silk Is The Only Branding Agency You Need
What makes Digital Silk the best choice for all L.A. business branding solutions?
- Our team includes senior-level branding specialists
- Your will receive a dedicated branding consultant for your project
- We handle all our branding solutions in house
- Our mantra includes transparency and project ownership
- Every decision we make is goal-oriented and research-driven
Fill out our Request a Quote form to kickstart your branding journey, whether a partial rebrand or full-scale brand formation.
