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Brand Management Company

From brand development to growth, our brand management company takes a holistic approach to managing your online presence and consumer interactions.

  • Comprehensive Brand Strategy
  • Custom Logo & Brand Book Design
  • Digital & Content Marketing
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Brand Management Services

Our team of branding, design and digital marketing specialists ensure a strong brand presence, unique market positioning, a captivating look-and-feel and ongoing marketing campaigns to drive new leads. Explore brand management capabilities.

Brand Strategy

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Our brand strategy will help you understand your competitive landscape to achieve optimal brand position and develop a distinctive brand personality. Define your brand foundations and charter a path for your growth with the help of our brand strategists.

Custom Logo Design

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Is your brand just starting out? Our team of brand designers will create a custom logo that represents your story and brand values.

Creative Brand Book

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Establish visual consistency across brand touchpoints to ensure better visibility and retention. Our award-winning designers will help you develop a comprehensive set of guidelines to govern your visual identity and presentation.

Branded Web Design

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Build, design and implement your unique branding with us. Work with our web and eCommerce experts to create an engaging, on-brand digital experience.

 

Digital Marketing

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Grow your brand online. Guided by your brand strategy and visual identity guidelines, our marketing specialists will set up and grow your presence on strategically selected digital channels.

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Transform Your Branding With Digital Silk

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Brand management trio of brands
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Our Clients

A Reliable Brand Management Company

Supporting businesses both big and small in establishing, maintaining and expanding their brand image.

babiesrus logo
Babies R Us
rollink logo
Rollink
EV Universe logo
EV Universe
Northwestern_Qatar_Logo_2_
Northwestern University
ibm logo
IBM
buddha brands logo
Buddha Brands
paul stuart logo
Paul Stuart
spar bernstein logo
Spar & Bernstein
Sony logo
Sony
new-dev-rev logo
NewDevRev
Liberty Green Logistics
Liberty
doforms web design case study
doForms
BEP A nalytics
BEP
Mitsui Plastics logo
Mitsui Plastics
sobo_sobo_white_logo
Sobo & Sobo
sandler_white_logo
Sandler
Our Sample Work

Brand & Website Design Projects

View some of our recent branding and design projects delivered in collaboration with businesses of all shapes and sizes.
B2C
Genate brand book as a brand management company portfolio example

Bringing A New Brand Into The World

Collaborating with SNP Therapeutics, we used end-to-end brand strategy and design services to launch Genate

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Brand management company portfolio example: NewDevRev

Real Estate Digital Experience

Our team provided NewDevRev with brand strategy, logo design and web design services.

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EV Universe brand book as a brand management company portfolio example

Electric Vehicle eCommerce Marketplace

We teamed up with EV Universe to create a streamlined web design with improved UX and UI.

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LIG Solutions brand book as a brand management company portfolio example

End-To-End Health Insurance Branding

We managed brand growth at health insurance company LIG Solutions, with brand strategy, design and development solutions.

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B2B
SNP Therapeutics brand book as a brand management company portfolio example

Biotech Brand & Digital Presence Development

We offered SNP Therapeutics logo design and a brand book redesign as part of our branding services.

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TRC Healthcare brand book as a brand management company portfolio example

Reconstructing The Brand Architecture

Our branding and business consulting solutions helped TRC Healthcare restructure the relationships in its brand ecosystem.

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POWR2 brand book as a brand management company portfolio example

Powering Brand Growth

From logo design to brand strategy, web design to brand book design, our brand management solutions enhanced POWR2’s brand value.

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FieldEdge brand book as a brand management company portfolio example

Strategic Positioning & Authority Building

We leveraged FieldEdge’s 40 years of field management experience to deliver a brand positioning update, custom website design and revitalized brand strategy.

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eCommerce
Dognomics brand book design as a brand management company portfolio example

Pawdorable Brand Identity

Our full-service branding solutions supported Dognomics as they launched their dog DNA tests to the U.S. market

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Brand management company portfolio example: Buddha Brands

Branded F&B Digital Experience

Buddha Brands used our expertise to build a fresh brand identity with a custom web design.

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Brand management company portfolio example: Rollink

Redesigned Luggage e-Shop

We delivered a brand strategy and custom web design for Rollink, supporting their new concept launch in the U.S.

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NEWater brand book as a brand management company portfolio example

Food & Beverage Product Launch

We managed the branding of Drink New’s latest product launcg, NEWater, with logo and website design solutions.

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Our Approach

Experience Trusted Brand Management With Digital Silk

From industry-standard practices to our own tried and tested methodologies, our team always focuses on the end result.

Best Practices

Best Practices

Our experts will lead your project guided by industry best practices, your unique business insights, competitive analysis and their extensive experience.

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Methodology

Methodology

We use proprietary processes and tried-and-tested methodologies to optimize efficiency as well as output quality.

Team discuss methodologies together
Results

Results

Everything we do is in the service of your specific and unique project goals, while continuously measuring and reporting on our performance.

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Talk With Our Brand Management Specialists

Contact our team to receive a free, custom proposal and expert recommendations.

Get A Free Consultation
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Our Industries

Delivering Brand Management Services Across Industries

Digital Silk is a brand management agency with a diverse portfolio of clients and brand design work

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Our branding specialists will boost your real estate company’s image through personalized brand strategy, logo creation, and web design services tailored to your business needs.

With our specialization in creating custom brand strategies, logos, and brand books for hospitality businesses, we are confident in our ability to help you business stand out in the competitive market.

Explore Hotel Branding services

Our team of restaurant branding experts will help you establish a powerful brand image for your hospitality business through our comprehensive brand strategy, design, and development services.

Explore Restaurant Branding Services

Reinforce your healthcare company’s brand with our customized branding and web design services. As a healthcare branding agency, we are here to help take your business to the next level.

Explore Healthcare Branding Services

At Digital Silk, we specialize in providing tailored brand strategy, logo design, and brand book services to help your law firm stand out in the highly competitive legal market.

Explore Law Firm Branding Services
Before & After

Featured Brand Redesigns

See recent examples of how we’ve transformed brands online.

SNP Therapeutics

SNP Therapeutics

We provided gene-guided nutrition company SNP Therapeutics with an end-to-end service, from planning, to design and development.

biotech website before and after brand management and redesign
Evlo Fitness

Evlo Fitness

We enhanced Evlo Fitness’ digital presence through a custom web design transformation.

fitness brand's website before and after brand management and redesign
First Tube Media

First Tube Media

From brand strategy to a highly optimized web design, we delivered a greater online experience for First Tube Media.

entertainment brand's website before and after brand management and redesign
How We Work

Our Brand Management Process

When partnering with our team, every step of the journey is carefully mapped out. Here is how our branding pathway looks.

Onboarding
Brand Strategy
Logo Design
Brand Book

Onboarding

We reserve the first few meetings for our discovery calls. This is your chance to get your vision across, your story, and ideas for the brand. Often, we incorporate stakeholder interviews to truly get to the heart of your brand’s existence and value.

This process is created in a friendly, conversational manner, where we all learn something and plant the seed for your brand project.

Team high-five to open a deal

Brand Strategy

Our team has a thorough approach to creating an effective brand strategy, from research and brand foundation to positioning and messaging.

A brand strategy that’s crafted with this much detail serves all of your future branding work: design, marketing and overall brand campaigns.

Brand strategist works on a whiteboard

Logo Design

Logo design is the first part of your brand visual identity. Whether you already have a logo and need a face lift or you’re starting out and need a fresh, custom logo, our team is at your disposal.

We conduct a visual identity questionnaire, gather your vision and input, create a mood board and proceed to make the first sketches and concepts. Once approved, your logo gets to live and represent your brand.

Various logos drawn on sheets of paper

Brand Book

As the final portion of your branding elements, our team creates an in-depth brand book. It’s your brand’s visual identity in one place.

This document serves for anyone who ever creates something for your brand: a social post, paid media campaign, print materials, website updates, and beyond.

Team works together to create a brand book
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Brand Management FAQs

Brand management refers to the entire brand image, from foundational brand elements, to design, and online communications. Your audience’s perception defines how well you’re managing the brand.

Brand management defines how your brand behaves and lives online. It starts with your brand strategy and becomes an ongoing activity of monitoring, optimizing, and attracting new audiences.

Firstly, you need to identify core branding elements, such as your position in the market, mission, vision, brand values, brand personality, brand voice, target audiences and messaging pillars.

Next, you need an authentic brand design, the overall look-and-feel that’s appealing to your target audience.

Another successful tactic is to constantly reinforce your brand’s story, and communicate it via different channels. This is where your unique value proposition and brand differentiator play a significant role.

Our team can help with all of the above, from research, planning, to designing and implementing your brand elements.

If you’re trying to grow your brand online, then yes! Every brand needs to establish its place on search engines and respond to user search intent. The more your website is optimized, the higher the chances are for your brand awareness, brand engagement, and conversion.

We have an in-house SEO and link building team that can create your SEO strategy and deliver results in record time. Request a quote.

  • To effectively measure your brand’s management efforts, you need to create a set of criteria that define that success. These include the number of website clicks, filled out forms, online comments and buzz, social media impressions, scheduled calls and so on. These KPIs will be tied to a specific marketing campaign that your brand is running.
  • It’s important to constantly monitor progress and optimize campaigns to reach the best results. Our brand management agency offers General Service Retainers, where we can monitor your brand activity month-to-moth.
  • There is so much we can do for your brand. Let us know your needs and our team will gladly take on your project!

We are a global company with presence across the major cities in both U.S. and Europe.

You don’t have to be based in a certain location to use Digital Silk services. For your convenience, we will schedule all our communication and meetings online.

To get in touch with us, please contact us during our hours of operation – 9:00 AM – 5:00 PM, Eastern Standard Time.

Want to schedule a call? Get in touch and request a consultation for your next branding project.

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Let’s Grow Your Brand

Ready To Grow Your Brand Online?

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Take The Silk Road To

Digitizing Your Business Growth

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