Branding Services In Atlanta
Whether you’re a tech giant, a local gem or anything in between, we understand the pulse of Atlanta’s diverse industries.
We’re here to help your brand stand out from the crowd and become an integral part of Atlanta’s business community.
Brand Strategy
Our brand strategy process is designed to help your brand perform in the marketplace and grow online. We work with you to identify market opportunities, pain points and messaging that will help you stand out.
Partnering with Digital Silk means receiving expert branding services that drive measurable results.
Logo Design & Style Guide
We understand how important your logo is in driving brand recognition. That is why our collaborative and transparent logo design process starts with a discovery session. We brainstorm ideas and designs logos for your approval.
From there, we will design a style guide to ensure you consistently use your logo and brand elements. Our design experts will provide a full set of guidelines including recommendations for colors, spacing, typography and placement for consistent brand identity.
Explore logo design services.
Brand Naming
Our approach is research and market driven. We will craft a unique and memorable name for your brand based on our meticulous research in your services and industry.
Our tried and tested approach incorporates important brand naming elements, such as its memorability and resonance to differentiate you in the saturated market and help you stand out from your competitors.
Brand Package Designs
Strong visual communication is essential for differentiating your product against competitors.
We take a package from concept to print-ready files and create supporting retail materials to expand your merchandising presence. We consider the materials and print process and apply design best practices to create a beautiful and practical package design for your brand.
Explore packaging design services.
Professional Rebranding Services
Whether your looking to lightly refresh your brand or you want to completely reinvent your online identity, Digital Silk has the experience and knowledge to deliver a custom rebranding strategy that fits your business goals.
Our experts will guide you through the rebranding process with our brand design expertise, ranging from logo and visual elements design to complete brand toolkit.
Explore rebranding services.
Enhance Your Branding With Digital Silk
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Trusted Branding Agency In Atlanta
We partner with brands of all sizes,
from fast-growing start-ups to world-famous Fortune 500 corporations.
Featured Brand Strategy & Design Projects
from light rebranding to complete brand reinvention.
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Brand Strategy and Brand Campaign Messaging
Refine positioning through a comprehensive landscape, audience and competitive analysis -
Storage Products Brand Strategy
Establishing a Distinct Consumer Brand for Premium Storage Products -
Beachfront Condo-Hotel Brand Strategy
Creating a Unified and Distinct Brand Identity for a Beachfront Condo-Hotel -
EV Marketplace Branding
Establishing brand positioning and strengthening brand identity for an innovative electric vehicle marketplace -
End-To-End Dog DNA Test Branding
Developing Dognomics’ brand, from strategy to design, to boost customer trust and loyalty -
Automotive Rebranding
Crafting brand collateral to drive brand recognition and alter perceptions across touchpoints -
Biotechnology Branding
Creating strategy and crafting design for branding collaterals to boost visibility -
Electric Energy Brand Repositioning
Revitalizing POWR2’s brand presence within the industrial energy industry through brand strategy, design and messaging -
Extensive Brand Architecture
Combining a system of healthcare brands under one roof to deliver a synergized brand identity -
Brand Strategy and New Brand Identity
Creating an authentic position as a national player in the wire and cable industry
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A Comprehensive Landscape, Audience and Competitive Analysis
We helped SAB refine its positioning through a comprehensive landscape, audience and competitive analysis. Our insights led us to a bold unique value proposition and differentiated messaging.
We created brand campaign-style visuals that build upon the current brand style guide while infusing an updated tone, and bold imagery to reflect this messaging and to capture audiences.
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Creating a Consumer Brand
We developed a comprehensive brand strategy, aligning BIWIN’s brand identity with the preferences and expectations of its target audience, focusing on differentiation and value proposition.
Our Branding team established a clear brand architecture, ensuring consistency and coherence across all consumer-facing touchpoints, while distinct from the corporate branding. We created compelling and evocative brand names for BIWIN’s storage product lines, resonating with the preferences and aspirations of the target market.
Our experts crafted a distinctive and memorable logo that visually represented BIWIN’s premium storage products, reflecting their commitment to quality and innovation. They compiled a comprehensive brand book, detailing guidelines for brand usage, messaging, visual identity, and tone of voice, ensuring consistency and coherence in brand communication.
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Creating a Unified and Distinct Brand Identity for a Beachfront Condo-Hotel
Our team developed the new name, Lyfe Resort & Residences, to encapsulate the essence of a vibrant lifestyle by the beach. The brand strategy focused on differentiating Lyfe from its competitors by emphasizing its family-friendly atmosphere, privacy, and unique hybrid model.
We designed a new logo to reflect the modern, upscale, and approachable nature of the brand. Our experts compiled a comprehensive brand book, detailing the visual identity, tone of voice, and brand usage guidelines.
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Positioning A Brand For Digital Growth
We helped EV Universe create and develop its brand positioning and identity to stand out as a new marketplace and knowledge hub for used electric vehicles.
We launched this brand with targeted messaging, a custom-designed logo, a vibrant color palette and custom brand guidelines to ensure brand consistency and growth online.
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Boosting Confidence With Strategy & Design
We created a vibrant visual identity for Dognomics — a DNA test kit product for dogs. Our team delivered a range of branding solutions, including strategy, logo design, website design and packaging design.
Our brand designers infused Dognomics’ commitment to superior care for dogs into their branding collaterals. The logomark represents the DNA double helix, along with care and heart for our canine friends, while the typography and color palette symbolize trust backed by science.
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Rebranding To Realign Brand Values
We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.
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Branding Across Touchpoints
We supported Jeneil Biotechnology, a pioneer in fermentation technologies and natural flavors, in growing their brand online and establishing a visual presence at industry trade events.
We partnered with Jeneil to establish a custom brand strategy, brand messaging and branded content. Our team also delivered visual guidelines, imagery and elements to tell a powerful visual story across a range of branded touchpoints, including website, brochures, internal and external collaterals, and trade show booths and exhibits.
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Industry-Leading Rebranding
We helped POWR2 reposition their brand and create messaging that supports thought leadership in the portable, hybrid electric power bank industry.
Starting with strategy, our branding solutions extended to logo and color palette, website messaging and creating an energized presence at industry events.
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Connecting A Portfolio Of Brands
We helped TRC Healthcare, a leader in continuing education in the healthcare space, create and organize a cohesive visual language used across their large and expanding portfolio of brands.
Our brand strategy, brand architecture and brand visual design services combined to help set the brand up to scale.
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A National Player in the Wire and Cable Industry
Our focus was on building out their value proposition pillars of industry expertise and customization to match customers’ needs. This is reflected in their website messaging, as well as the new brand identity we built for them to take their business into its next era.
The brand logo tells the story of the many colors, cables and lengths of wiring solutions they provide, with a contemporary, hint-of-retro flair. We also did custom 3D visual work to enhance the impact of their wire and cable product on the website.
Our Atlanta Branding Process
See the tried and tested approach Digital Silk takes to drive measurable results.
OUR INDUSTRIES
Top Atlanta Branding Agency
Our custom branding solutions support brands of all sizes, across industries.
From the patient-centric healthcare organizations to professional corporate branding, see how we grow brands across Atlanta.
Receive a distinct healthcare identity that fosters trust and connects with your patients.
Experience a reliable brand identity that showcases your reliability and excellence in the construction industry.
Optimize your online store to give your customers a memorable and seamless online shopping experience.
Forge a lasting corporate identity that communicates professionalism and strong market presence.
Invite your guests into a memorable hospitality experience and encourage repeat stays.
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Recognized Digital Agency Experts
- Brand Strategy
- Communication Strategy
- Logo & Graphic Design
- UI & UX Design
- Package Design
- Custom Web Design
- eCommerce Development
- Mobile App Development
- Software & AI Development
- ERP Portal Integration
- Marketing Strategy
- Social Media Marketing
- Search Engine Optimization
- Paid Media Marketing
- Email Marketing
- Creative Copywriting
- Content Marketing
- Influencer Marketing
- Affiliate Marketing
- B2B Direct Marketing
Digitizing Your Business Growth
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- Brand Design
- Brand Consulting
- Brand Identity
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