What Is A Creative Web Design Agency?
A creative web design agency is a digital agency that builds engaging, high-performing websites through tailor-made strategies.
These design agencies will first analyze current user pain points, before implementing creative design solutions to set a client’s website apart from the competition.
You can ask yourself the question: how important is it to choose the right web design agency?
What Is A Creative Web Design Agency?
A creative web design agency is a digital agency that builds engaging, high-performing websites through tailor-made web development and design services.
These design agencies will first analyze current user pain points, before implementing creative design solutions to set a client’s website apart from the competition.
Why Is It Important To Choose The Right Web Design Agency?
Choosing the right web design agency for your creative project is an important step that should not be overlooked. There are two key aspects to think about when making your decision:
- Communication: Having a strong working relationship is important in any professional process, web design included. Choosing the right design agency will lead to smooth interaction and consistent transparency, resulting in a cleaner product and shorter time to delivery.
- Quality: Targeting a creative website design requires bespoke development and coding. Only web design agencies with experience and skill can create a unique digital experience that is both beautifully designed and error-free.
Why Invest In Creative Web Design?
Research has shown that it takes about 0.05 seconds for users to form an opinion about your website.
This determines whether they’ll stay or leave.
Investing in a creative website design over purchasing a website theme has many benefits:
1. Boost Rankings On Search Engines
Custom-built, visually engaging and search-optimized websites tend to rank higher in search engine results pages (SERPs). A unique, optimized design is more likely to keep users engaged longer, resulting in longer times on site and lower bounce rates — important SEO metrics.
From user experience to technical performance, your creative website is also more likely to have better core web vitals including loading speed and responsiveness. Responsive websites, for example, will outperform poorly responsive ones regardless of how good and well-optimized their content is.
Bottom line: A creative website developed by a professional web design agency will increase your visibility, brand awareness, traffic and ultimately, conversion.
2. Create A Distinctive Brand Experience
A creative website can be a powerful extension and manifestation of your unique brand identity. As such, it can greatly contribute to your brand positioning, perception and even loyalty.
3. Drive Better Results Online
There is plenty of research that shows just how powerful website design is in influencing user behavior. Creative web design is not only powerful in shaping first impressions, but it also is more likely to drive higher
- User retention
- Time on site
- Click-through rates
- Conversions
- Repeat sales
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Creative Web Design Best Practices
At Digital Silk, we follow proven best practices to build creative websites that convert. From navigation and branding elements to messaging, CTAs and more, here’s a sneak peek at just a few of our best practices:
1. Build Your Brand Strategy First
A creative website can provide a truly memorable experience to your users. However, if this experience isn't sustained across channels, you are likely to lose their interest and even trust.
Prepare for your creative web design process by building a detailed brand strategy and brand book. This will help you maintain consistency at each user touchpoint on your owned media.
2. Create A Strategic Conversion Funnel
Plan your website's messaging and structure before designing.
Messaging is key to building effective conversion funnels which will define your user experience and directly impact your conversion rates.
3. Display Social Proof
In a recent study, 93% of users said reviews made an impact on their buying decisions.
Include user-generated content such as reviews, testimonials and social media posts on your website to increase credibility.
Creative Web Design Trends
To utilize creativity in web design it is necessary to understand what design features will improve your website’s UX for your target audience.
Here are four trends we at Digital Silk have seen soar in popularity:
1. Minimalism
Minimalist web design isn’t exactly hot off the press. But that doesn’t make it any less important in terms of creative web design.
Cluttered pages look amateur and aesthetically problematic. The solution? Thoughtfully using simple lines, whitespace and flat backgrounds to ensure a crisp and pleasing design.
2. Bold Typography
When used poorly, bold typography can take away from the professionalism of a website. However, if used sparingly and added to strategic points within a web page, there is no better way to highlight your brand’s tone and messaging.
Check out the video below to see our CEO comparing the typographies and designs of two global car manufacturing companies:
3. Illustrations & Animations
Illustration services and bespoke animations are the greatest way for creative web design agencies to show off their capabilities.
From hover to loading, scrolling to interactive, there are countless ways to create an individualized digital experience that is both fun and engaging for your users.
4. Dark Mode
Dark mode has become increasingly popular in recent years, with one recent survey conducted by Android Authority saw 81.9% of respondents claim they use dark mode as much as they possibly can.
Adding a button to switch between light and dark modes is a creative answer to meeting new trends in customer expectations.
5 Creative Websites That Inspire
Stuck for inspiration on how to make your website stand out from the crowd? Here are five creative designs to set your ideas in motion:
1. Buddha Brands
Sustainable food and beverage company Buddha Brands utilizes well-places and effective animations to match its creative branding style.
[Source: Buddha Brands]
2. Longshot
Longshot, a film and art business, has built a truly unique homepage. Its heavily animated hero section contains scrolling animations to showcase an impressive portfolio of previous works.
[Source: Longshot]
3. Idôle by Lancôme
The website for the luxury fragrance Idôle by Lancôme has incorporated its brand logo within a perfume bottle in an eye-catching hero image. However, this creativity has been made at the expensive of clean messaging and strong UX.
[Source: Idôle by Lancôme]
4. Carlsberg
Carlsberg’s homepage contains a video of a beer being poured into a logo-printed glass, immediately showcasing and relying on the group’s brand equity and global recognition.
[Source: Carlsberg]
5. Wodwo
Wodwo proves the importance of creative website design for B2B businesses, as its interactive and scrolling animations keep the user engaged from the get-go.
Looking Beyond Creative Web Design?
At Digital Silk, our services go above and beyond building creative websites. We offer:
1. Branding
Our team of branding experts, including strategists and designers, have worked with businesses of all sizes to position or reposition them on the market, develop their authentic and distinctive brand persona, and design their visual identity and brand book.
Branding, including brand strategy and guidelines, is an essential building block when designing a creative website. It will give your design a unique quality that feels authentic to your business.
2. Results-Driven Digital Marketing
Partner with our highly specialized digital marketing experts to grow your audience and customer base using various channels, from SEO to social media, email marketing and PPC - to name a few.
Strategically organize digital marketing activities will help your creative website grow.
3. Consulting Services
We offer expert consulting services to help you grow your brand online. Our areas of expertise include:
Request A Proposal From Our Creative Web Design Agency
Partnering with Digital Silk's full-service web design company gives you access to:
- A team of industry-leading and award-winning specialists
- Consulting and guidance on the best practices and latest digital trends
- Complete website optimization for search engines and conversions
- End-to-end design and development services
Our experts:
- Act as consultants, taking ownership of their projects from start to finish
- Apply best practices, structured methodologies and processes, and vast industry experience to plan, design and develop your creative website
- Make recommendations for your creative website based on a detailed assessment of your offering, competitors, industry, your target audience and other key factors
- Provide complete transparency, with regular reports and updates, seamless communication and meticulous time tracking to ensure completion in the desired timeline
Start planning, designing, and developing unique, fully optimized and responsive websites with Digital Silk.
We provide free consultation and proposals for creative website projects. Call us at (800) 206-9413 or fill out our Request a Quote form and we will get back to you shortly.
