To build a website that converts, keeping track of key web design statistics is paramount.
The stats provide you with valuable insights into user behavior, their preferences and emerging trends.
We’ve compiled a list of the most valuable website design statistics that will help you make data-driven decisions and create a site that appeals to your target market.
General Web Design Statistics
The more compelling a website looks, the longer the visitors stay on it.
The more time they spend exploring the pages, the likelier they are to convert.
The statistics below highlight the importance of beautiful and well-designed websites:
- 94% of the time, users form their opinion about a website based on its design.
- An average user forms an opinion about a website in 0.5 seconds.
- 59% of users say they prefer spending time on “beautiful and well-designed” websites to basic ones.
- 38% of users focus on a site’s layout and navigation when they first visit it.
- It takes 2.6 seconds for the eyes to focus on the key areas of a web page.
- Users spend 6.44 seconds on average focused on the main navigation menu.
- An average user spends 5.94 seconds looking at the main website image.
- They spend another 6.48 seconds focusing on the website’s logo.
- 38% of users will leave a website if they find its design poor.
- A typical website visitor reads only 28% of written content.
- 70% of users read lists with bullet points while only 55% look at lists without bullet points.
- Including video content can increase time spent on a website by 88%.
- 56% of consumers said they pay attention to web design when making online fashion purchases.
- 47% of users want a website to load within two seconds.
- Bounce rates grow by 32% when the load time of a web page increases from one to three seconds.
- Bounce rates increase even more, by 123%, when the load time increases from one to ten seconds.
- An average website takes 10-14 weeks to design.
Website Color Statistics
Experts say that colors are among the most important design tools.
Colors evoke specific emotions, convey meanings, guide users, improve content readability and encourage visitors to make desired actions.
The stats listed below support this claim:
- 39% of consumers are drawn to color schemes the most, compared to other visual elements on a website.
- A color theme can increase brand recognition by 80%.
- People make assessments based on colors alone 62-90% of the time.
- 46% of users prefer websites with a blue design.
- Adding a red button to a web page can lead to a 34% increase in conversion rates.
Mobile Web Design Statistics
Search engines prioritize mobile-optimized websites.
This isn’t a surprise since the majority of users now access websites via mobile devices.
Mobile design should be done first or at least alongside desktop design.
Keep reading to find out why:
- 54.67% of all web traffic takes place through mobile devices.
- 58% of all Google Searches are conducted through mobile devices.
- 77% of global retail site traffic comes from smartphones.
- If a mobile site takes more than 3 seconds to load, 53% of visitors will leave it.
- 61% of users said that they’ll move onto another website if they don’t find what they’re looking for right away on a mobile site.
- 30% of users will abandon a mobile web page if it doesn’t display properly on their device.
- 65% of users find it very important that the website displays well on the device they’re using.
- Out of all people who search locally on mobile, 88% will go to a related store within a week.
Business Website Design Statistics
For businesses across all industries, a well-designed website is a gateway to attracting customers, showcasing their brand, and building credibility.
The statistics below highlight the importance of good web design for all companies:
- 81% of consumers do online research before making a purchase.
- 75% of website visitors form an opinion about a company’s credibility based on its site design.
- 60% of users find website usability to be the most important factor when shopping online.
- Consistent branding can increase a company’s revenue by 23%.
- Businesses with blog sections receive 67% more monthly leads than those without.
- 70% of small businesses don’t have a call-to-action (CTA) on their homepage.
- Businesses miss out on 35% of potential revenue due to poor user experience.
- Retailers lose $2.6 billion in sales per year due to poor page load times.
- A good user experience (UX) design can increase conversion rates by up to 400%.
- Return on investment (ROI) for a UX design can be as high as 9,900%.
Web Design Industry Statistics
With more businesses focusing on UX and website aesthetics, the web design industry is rapidly expanding.
The following website design industry statistics reflect that:
- The web design market in the U.S. is worth $43.5 billion.
- Employment of web developers and designers in the U.S. is anticipated to increase by 8% from 2023 to 2033.
- There will be over 229,000 web developers and digital interface designers in the U.S. by 2032.
- In 2021, there were 35,695 digital design companies in the U.K.
- With 7,220 monthly searches, digital marketing courses top the list of most-searched marketing courses in the U.S.
Design Your Website With Digital Silk
Paying attention to these web design stats will help you get an idea of how you want your website to look.
Once you have a plan in place, the next step is to set it in motion. The best way to do so is to have professionals help you design a website that improves visibility, boosts user engagement and increases conversion rates.
At Digital silk, we offer custom web design and development, eCommerce web development, logo design, branding and various other services to its clients.
Our award-winning designers fully commit to your project, maintain transparency throughout the process and deliver measurable results.
For more information, contact us or reach out via (800) 206-9413. You can also use the Request a Quote form below to schedule a free, custom consultation with one of our experts.
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