If your business operates online, understanding the most recent eCommerce statistics can enhance your knowledge of the industry and help you adapt to emerging trends.
The following figures illustrate the evolution of eCommerce from a niche market to one of the biggest powerhouses in the world.
How many eCommerce websites exist? How much is the eCommerce industry worth in 2024? And what percentage of all online sales occur on Amazon?
This article will provide answers to these questions and many other important statistics.
General eCommerce Statistics
The eCommerce industry has experienced tremendous growth over the past decade, completely transforming the way people shop.
Let’s start by looking at eCommerce statistics that showcase the current market size, consumer behavior and projections for the future:
- There are more than 27 million eCommerce websites on the internet.
- Global eCommerce sales reached nearly $5.8 trillion in 2023.
- Global eCommerce sales are projected to reach $6.33 trillion in 2024.
- In Q2 of 2024, eCommerce sales made up 16% of all retail sales in the U.S.
- Between April and June 2024, eCommerce sales in the U.S. amounted to around $291.6 billion.
- The eCommerce market in the U.S. has an average return rate of 16.5%.
- 30% of eCommerce websites in the U.S. use Shopify.
- eCommerce stores in the U.S. have an average conversion rate of 2.3%.
- On the global level, the average conversion rate in eCommerce is 3.42%.
- The average eCommerce cart abandonment rate is 70.19%.
- The average number of products per eCommerce order is 4.95.
- An average eCommerce user spends almost $3 per website visit.
- Electronics is currently the top eCommerce category in spending in the U.S., generating $781.3 billion in sales in 2023.
- 47% of leaders highlight eCommerce profitability as the key driving factor in operating margin increases in 2024.
- Amazon is the leading retail eCommerce company in the U.S., with a market share of 37.6%.
- Amazon is the leading eCommerce website in the world, with 14% of all desktop visits in the industry.
- Amazon has over 2 billion monthly visits in the U.S.
- By 2025, Amazon is expected to account for nearly 41% of all eCommerce sales in the U.S.
. - Amazon’s net revenue in 2023 was almost $576 billion.
- Amazon spent $44.4 billion on marketing in 2023.
- Cat litter is the most popular product on Amazon, with 200,000 monthly searches.
- China has the biggest eCommerce market in the world, with almost 50% of its retail transactions being made online.
- Alibaba holds 23% of the world’s eCommerce market share.
- By 2027, Amazon is expected to surpass Alibaba in global sales, reaching $1.2 trillion in online sales.
- It’s estimated that there will be 333.5 million users in the U.S. eCommerce market by 2029.
- eCommerce sales are projected to make up 21.9% of all retail sales by 2025.
- Global B2C eCommerce revenue is expected to reach $5.5 trillion by 2027.
- The revenue in the eCommerce market in the U.S. is expected to increase by $657.8 billion between 2024 and 2029.
- The revenue in the eCommerce market in the U.S. is projected to reach $1.9 trillion by 2029.
- Grocery is set to become the leading eCommerce category in the U.S., accounting for 19% of all eCommerce sales by 2026.
Mobile eCommerce Statistics
While desktops dominated the eCommerce industry before, more and more consumers are now turning to their smartphones and tablets for online shopping.
These stats show how important the role of mobile devices is in eCommerce and forecast an increase in their use for online shopping in the coming years:
- 77% of all global eCommerce website visits in Q2 of 2024 came from smartphones.
- The worldwide revenue from mobile eCommerce sales reached $1.7 trillion in 2023.
- Tablets boast the highest conversion rate on eCommerce platforms at 3.1%, compared to 2.8% for desktops.
- Mobile eCommerce sales are expected to reach $3.4 trillion by 2027.
- Mobile eCommerce sales in the U.S. will reach $856 billion by 2027.
eCommerce Payment Statistics
Payment options are essential in the eCommerce industry. Credit cards are not the only transaction method anymore and consumers are increasingly choosing other payment options.
The stats we listed below show the most widely used payment options in the industry and the newest trends that are shaping the future of online shopping:
- Almost 50% of all eCommerce payments in 2023 were made through digital wallets.
- $3.1 billion worth of transactions have been made through digital wallets in 2023.
- As of 2024, PayPal is used by 77% of eCommerce shoppers in the U.S. 37% use Venmo, while 36% use Apple Pay.
- 35% of eCommerce shoppers in the U.S. use PayPal to pay for cross-border orders.
- 15% of eCommerce retail purchases in the U.S. in 2023 were made with Apple Pay.
B2B eCommerce Statistics
While we’ve seen a significant increase in online shopping in the B2C sector, more and more B2B businesses are also transitioning to digital platforms. The transition helps them streamline operations and reach a wider market.
This shift is best displayed in the statistics listed below:
- B2B eCommerce sales in the U.S. are expected to generate over $3 trillion in 2027.
- 65% of B2B companies offer eCommerce capabilities.
- 80% of B2B companies report that they maintain the same or higher standards for their eCommerce channel as they do for their other channels.
- 79% of B2B buyers say they prefer to make repeat orders online.
- By 2025, 80% of all B2B sales will take place on digital channels.
eCommerce Security Statistics
The growth of the eCommerce industry has also created new opportunities for cybercriminals to exploit websites’ vulnerabilities, leading to more scams and data breaches.
Online stores are responsible for implementing appropriate security systems to ensure customer data stays protected at all times.
The stats we listed below highlight the importance of eCommerce security and the impact of cyber threats on online businesses:
- 32.4% of all cyberattacks target eCommerce businesses.
- eCommerce businesses lost $48 billion to fraud in 2023.
- 34% of retailers cited cybersecurity concerns as their main obstacle to moving to eCommerce.
- 18% of online shoppers hesitate to trust eCommerce stores with their credit card information.
- 43.9% of attacks in the eCommerce industry target websites in North and South America.
Build Your eCommerce Website With Digital Silk
Staying up-to-date with the latest eCommerce statistics can help you understand the industry better and identify opportunities for growth and improvement.
And if your business isn’t online yet, these numbers show just how important it is to have an online presence and jump on the growing trend of online shopping.
If you have an eCommerce project in mind, partnering with Digital Silk can make the entire process much easier.
We offer eCommerce web design and development services and can help your business establish a strong online presence, attract new customers and increase your sales.
Our experts will work closely with you to create a customized online store that aligns with your brand and provides a captivating shopping experience for your customers.
We deliver measurable results and offer complete transparency throughout the entire project.
Other services Digital Silk offers include:
- Custom website design and development
- Shopify web design and development
- WooCommerce web design and development
- Magento web design and development
If you want to discuss details of your project, contact us, call us at (800) 206-9413 or schedule a free one-on-one consultation with one of our experts by filling out the form below.
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