Top 30 Magento Usage Statistics You Should Know 

Analyzing key Magento usage statistics can provide valuable insights to help you determine whether Adobe’s eCommerce platform is the right choice for your business. 

By exploring its usage, performance metrics and success stories, you’ll gain a clearer understanding of the platform’s potential and whether it aligns with your business goals.

Let’s examine the key figures that highlight why Magento stands out as one of the leading eCommerce platforms.

Magento Usage Statistics

The latest eCommerce statistics show that sales in the industry will surpass $6.87 billion in 2025. 

As businesses search for the best platforms to sell their products online, many are considering Magento.  

How many brands have opted for Magento? Which countries use this platform the most? And what are some of the largest Magento webshops on the internet?  

The data below provides answers to these questions:

1. There are around 130,000 Magento websites worldwide.
2. There are almost 18,000 Magento websites in the U.S.
3. 44.1% of all Magento websites use a .com domain.
4. Over 2,000 Magento stores use a .net domain.
5. Magento is the fourth most used shopsoftware in the U.S. with a market share of 10%.
6. Magento’s market share in Europe is 18%, meaning that it’s tied with WooCommerce for the most used eCommerce platform on the continent.
   
7. Magento is the leading shopsoftware in Germany, with a market share of 19.4%. 
8. 17.6% of Magento stores sell between one and nine different products.
9. Around 11,000 Magento websites sell home and garden products.
   
   
10. 8.2% of Magento stores offer UPS as a shipping option.
11. In the first half of 2024, 15.8% of Magento clients migrated from the platform. In the same period, 24.4% of clients moved away from WooCommerce, while only 2.2% left Shopify.
12. The leading website built on Magento is harborfright.com, with 31.1 million monthly visits. 
13. sinsay.com is the second most visited Magento website, with monthly traffic of 25.9 million.
    
14. The third most visited Magento website is reserved.com, with 22 million monthly visits.
15. Over 3,850 Magento extensions are available.

Magento Performance Statistics

Adobe constantly shares numerous success stories from businesses that have successfully harnessed the full potential of Magento.

Let’s delve into some remarkable figures.

From increased return-on-investment (ROI) to improved conversion rates, we’ll explore the key performance metrics that showcase the transformative power of Magento for your business:

1. According to Adobe, Magento users see 29% higher platform revenue while their ROI increases by 247% over three years.
2. Magento helped Coca-Cola increase its traffic by 50% year-over-year.
3. T-Mobile increased its conversion rate by 5% with Magento.
4. Krispy Kreme nearly doubled its brand conversion rates year-over-year with the help of Magento.
5. Magento helped Bulk Powders decrease its page load time by 32%.

Magento Security Statistics

As Magento eCommerce sites gain popularity, they’ve increasingly become common targets for cybercriminals.  

eCommerce companies had to find ways to minimize their risks and address potential vulnerabilities.  

Below, we examine some of the most significant cyberattacks that have specifically targeted stores powered by Magento:

1. Magento 1 and Magento 2, WordPress, Shopify and OpenCart websites account for 92% of the malware detected at the start of 2024.
2. In 2018, Flashpoint found that at least 1,000 websites using Magento open- source platform were compromised due to brute-force password attacks.
3. In summer 2024 it was reported that approximately 5% of all Adobe Commerce and Magento stores experienced CosmicSting attacks which allowed hackers to inject payment skimmers via unauthorized API tokens.

More About Magento

Now that we’ve covered the key Magento usage statistics, let’s look at some additional interesting numbers about the platform:

1. Magento was released in March 2008. 
2. Adobe acquired Magento in 2018 in a $1.68 billion deal. 
3. Magento 2 was released on November 17th 2015. 
4. Since the release of Magento 2, Adobe has released 116 patch updates for the platform as of November 2024.
5. Magento 2.4.7, the latest version of the platform, was released on April 9th, 2024.
6. There are around 300,000 Magento developers worldwide.
7. The Magento 2 GitHub depository has over 1,500 contributors.

Build Your Magento Store With Digital Silk

The Magento statistics we discussed in this article indicate that Adobe’s eCommerce platform stands out as one of the top choices for online stores.  

As the eCommerce industry continues to grow, more businesses are expected to leverage its features to boost their online sales. 

At Digital Silk, we provide comprehensive Magento development services. Our skilled developers have successfully worked on various Magento projects and have delivered measurable results. 

As an end-to-end web design agency, we also offer a range of other service, including:

• Magento search engine optimization (SEO) 
• Custom web design 
• Custom web development 
• eCommerce web design and development

To get in touch, visit our contact page or call us at (800) 206-9413. Additionally, you can fill out the Request a quote form below to schedule your free, custom consultation with one of our experts.

Ljubomir Lukic

Director of ECommerce Development

Ljubomir holds a Master’s Degree in Information Technologies and won the customer excellence award in 2015. He is passionate about utilizing the best eCommerce practices to build custom deliverables. For a decade, he has worked with leading commerce companies, including Diesel, Manfrotto, Vangard, Lowepro & Joby, Puma, Nili Lottan, Onlinestores, POC and others.