Top 50 Google Statistics You Should Know

No matter what products or services your business offers, your customers will likely find your website through Google’s search engine.

That’s why it’s important to rank high on its search engine results pages (SERPs).

We’ve compiled a list of Google statistics that reveal common search practices, characteristics of top-ranking websites and other relevant statistics related to this search engine that can help your brand grow online.

General Google Statistics

Before we list stats related to Google search and ranking, let’s look at some general numbers about the most popular search engine in the world:

1. Google holds 81.95% of the global desktop search market.
   
   
   
   
2. Being worth approximately $754 billion, Google is the world’s second-most valuable brand.
3. Google’s revenue in 2023 was $305.6 billion.
4. Google’s revenue from ads was $237.86 billion in 2023.
5. With 63.3% of all internet users across the world, Chrome is the most used browser on all platforms.
6. Chrome is used by 53.1% of internet users on all platforms in North America.
7. Almost four out of ten websites worldwide offer Google Pay as a checkout option.

Google Search Statistics

Understanding Google search trends is crucial for staying ahead of your competitors and ranking high.

The statistics below dive into the latest data, revealing key insights into how users interact with the world’s largest search engine:

1. Over 8 billion Google searches are made every day.
2. 5,780,093 million Google searches are made per minute.
3. 96,335 Google searches are made per second.
4. The U.S. makes up 19.44% of all traffic on Google.
   
   
   
   
5. 49% of shoppers turn to Google when they want to discover a new item or product.
6. 94.74% of keywords have a monthly search volume of between zero and ten.
7. Only 0.0008 (31,000) of all keywords on Google have a monthly search volume of over 100,000.
8. 30% of all mobile searches on Google are related to location.
9. 28% of Google searches relating to something nearby result in a purchase.
10. People use Google’s autocomplete suggestion 23% of the time.
11. 20% of searches in the Google app are made through voice.
12. 63% of Google searchers are likely to click on a paid ad in search results.
13. 19% of searches for products lead to a click on a Google Shopping click.
14. Brand awareness of Google Shopping in the U.S. is 83%.
15. Searches on Google and search partners for the word “AI” have increased from 7.9 million to 30.4 million per month between June 2022 and March 2023.
    
    
    
    
16. Google reported making over 4,000 improvements to the search process in 2022.
17. The term “YouTube” led the most searched keywords on Google in 2023, exceeding 340 million searches per month.

Google Ranking Statistics

Understanding how Google’s search engine ranks websites can help improve your site’s visibility and traffic.

The following statistics show what top-ranking sites have in common and how users interact with them:

1. Google’s algorithm for ranking websites uses more than 200 factors.
2. The top three ranking factors of Google search results are high-quality content, page experience and links.
3. 50% of Google users click on a link within the first nine seconds.
4. Only 9% of users scroll to the bottom of the first page of Google search results.
5. Only 0.44% of Google users go to the second page of their search results.
6. 65% of Google searches click on organic results of their queries.
7. 59% of Google users visit only one page during their sessions.
8. Pages that rank number one on Google receive 27.6% of all clicks.
9. Around 60% of all pages that rank top 10 in Google results are 3 or more years old.
10. Only 5.7% of pages rank top 10 in Google search results for at least one keyword within one year.
    
    
    
    
11. Organic search results on page one on Google have 1,447 words on average.
12. 43.7% of top-ranking pages analyzed by Ahrefs had some reciprocal links.
13. Ahrefs is 99.58% positive that Google shows featured snippets from pages that already rank in the top 10.
14. 87.6% of Google search results have little to no AI content, while only 3% of results are pure AI content.
15. Google AI overviews are available for only 8.71% of keywords.
16. 96.55% of content gets zero traffic from Google.

Google Business Profile Statistics

Businesses can create their own listings through Google Business Profile (formerly known as Google My Business).

This is an excellent way to increase visibility on the search engine and draw in customers.

Below are some key statistics related to Google Business Profile:

1. Customers are 2.7 times more likely to find a business reputable if it has a Business Profile on Google Search and Maps.
2. Customers are 70% more likely to visit and 50% more likely to consider buying a product or service from a business with a complete business profile.
3. Businesses have a rating of 4.11 stars on average on Google.
4. Businesses with photos get 42% more requests on Google Maps.
5. Hotels have the most photos (150 on average) on their Google Business Profile listings. Restaurants have 67 on average, while car dealerships have 46 on average.

Google Play Store Statistics

Google Play Store is one of the largest platforms for mobile apps.  

Below, we’ve listed some key stats about it:

1. As of Q2 of 2024, over 2.26 million mobile apps are available for download on the Google Play Store.
2. Google Play Store surpassed the milestone of 1 million apps in July 2013.
3. YouTube is the most popular Google app with 13.65 million downloads from iOS and Google Play Store users in July 2024.
4. Games make up 11.68% of all the apps on the Google Play Store. They’re followed by educational apps (11.49%) and business apps (7.72%).
5. Health and fitness apps on Google Play Store have an average rating of 4.12 stars  — the highest average rating among all categories.

Rank Better on Google with Digital Silk

Appearing in more search result pages and ranking higher on Google can help your business increase its credibility, attract more traffic and ultimately lead to more conversions.

You can ensure your business stays visible by optimizing your website for the search engine’s algorithms and understanding key ranking factors.

Digital Silk can help you do this. We offer Search Engine Optimization (SEO) services to businesses of all sizes and can help you attract organic, non-paid Google search traffic through on- and off-page SEO services.

In addition, we offer other services your business can benefit from, such as:

• Custom Web Design
• Custom Web Development
• eCommerce Web Development
• Shopify Web Design and Development

If you want to grow your business with Digital Silk, contact us, call us at (800) 206-9413 or fill out the Request form below to schedule a free consultation.

Albert Badalyan

SEO Strategist

With a Ph.D. in Business Studies, Albert brings over 10 years of experience in Business, SEO, and Marketing. He excels at developing comprehensive SEO and business strategies and providing expert consultancy for growing brands. His passion lies in helping Startups and big companies build strong online presence and guiding them to thrive in the digital sector.