Keeping up with the latest branding statistics can have a huge impact on sales and the success of your business.
As consumer expectations, digital trends and brand engagement strategies continue to evolve rapidly, it’s important to stay informed and adapt.
Whether you’re a marketer, entrepreneur or brand strategist, these 40 key statistics will provide valuable guidance to shape your branding strategy.
General Branding Statistics
A strong brand impacts consumer trust, purchasing decisions and long-term business growth.
As market trends shift and consumer expectations evolve, understanding key branding facts can help you refine your strategies and maintain a competitive edge:
- 76% of consumers would rather buy products from a brand they feel connected to than its competitor.
- 57% of consumers are ready to pay more to buy from brands they feel connected to.
- Nearly 40% of global shoppers said they’d need to buy from a brand five or more times before they start considering themselves loyal to it.
- 62% of consumers said they feel emotionally connected to the brands they buy from.
- 80% of global consumers believe that being loyal means purchasing from the same brand.
- 70% of consumers feel more connected to brands with CEOs that are active on social media.
- 64% of respondents said they would open an email from a brand they trust.
- 55% of first impressions of brands are based on visual elements.
- 36% of respondents said that the logo helps them remember a brand, not the other way around.
- 75% of respondents said that the “look and feel” of the logo can make or break a brand’s chances of success.
- 95% of companies have brand guidelines in some form. However, only 25% actively enforce them.
- 40% of viewers make a purchase after seeing a brand on YouTube.
- 88% of consumers find authenticity to be crucial when deciding which brands to support and endorse.
- 68% of consumers say that brand stories influence their purchasing decisions.
- 64% of consumers make a purchase after watching a branded video on social media.
- Brand reputation plays a crucial role in purchasing decisions, with 92% of consumers in Brazil and China considering it highly important. In the U.S., this number stands at 86%.
- Similarly, 94% of consumers in Japan said that it’s important for them to trust the brand they buy from. In the U.S., 90% of consumers share this priority.
- 81% of consumers believe that the way a brand treats personal data is indicative of how it views and respects its customers.
- 62% of Gen Z consumers prefer to buy from brands that are committed to sustainability.
- 73% of Gen Z consumers are also ready to spend more for products from sustainable brands.
- 73% of consumers believe brands should act now for the good of society and the planet.
- 54% of consumers believe brands should focus less on selling their products or services and more on supporting their customers.
- 45% of consumers said they would stop buying products from brands that don’t share the same views and values as they.
What does this all mean for your business?
These branding statistics highlight the importance of fostering emotional connections with your audience.
Today, consumers are not just purchasing products or services — they are investing in the story, values and experiences that accompany them.
Therefore, to build and nurture trust, focus on authentic brand storytelling, encourage CEO and leadership social media activity and create a visually impactful logo design.
Social Media Branding Statistics
Social media is at the heart of brand-consumer interactions. It’s the platform where brands build trust, foster engagement and create lasting impressions.
As a result, having an effective social media branding strategy is essential for your business to maximaze its presence on popular platforms.
With social media constantly evolving, staying informed on the latest trends is crucial:
- 77% of shoppers are more likely to buy from brands they follow on social media.
- 50% of people follow one to four brands on social media. 26% follow five to nine brands while 22% follow ten or more. Only 3% follow no brands.
- 51% of Gen Z consumers use social media to research a brand.
- Over 60% of consumers have either tagged a brand or used a branded hashtag on social media.
- 51% of companies cite raising brand awareness as the main reason for using social media.
- 89% of brands still refer to X as Twitter despite Elon Musk’s rebrand.
Employer Branding Statistics
A brand’s reputation isn’t just important to customers — it also plays a crucial role in attracting top talent.
Companies with a strong employer branding position themselves as a highly desirable place to work at, reduce their hiring costs and improve employee retention.
Below are the key employer branding statistics shaping talent attraction and retention:
- 82% of candidates take employer brand and reputation into account before deciding to apply for a job.
- 72% of recruiting leaders believe that employer branding has a significant impact on hiring.
- Nike has the highest Employer Brand Index (EBI) of all companies in the U.S., at 93.1. The popular apparel corporation is followed by PepsiCO (93) and Apple (88.9).
- In Japan, the company with the highest EBI is Toyota, at 88.3. It’s followed by Sony (85.3) and Panasonic (75.6).
- South Korea’s company with the highest EBI is Samsung, at 93.2.
World’s Most Valuable Brands
The biggest brands in the world have achieved global success through strategic branding, brand loyalty efforts and the ability to adapt to changing trends.
Let’s look at what the world’s most valuable brands are and how much they’re worth:
- With a worth of $516.6 billion, Apple is the world’s most valuable brand. It’s followed by Microsoft at $340.4 billion, Google at $333.4 billion, and Amazon in fourth place at $308.9 billion.
- Nvidia had the highest brand value change in 2024 at 178%.
- In 2024, TikTok jumped from the 10th most valuable brand in the world to 7th with 28% brand value growth.
- In 2024, the value of the top 5,000 global brands increased from $11 trillion to over $13 trillion, indicating a growth of over 20%.
- Brands in the U.S. hold a 45.22% share of global brand value.
- In 2024, the global business technology and services platforms sector saw its brands’ value collectively increase by 45%, making it the sector with the highest change in brand value that year.
Grow Your Brand With Digital Silk
The branding stats highlighted in this article emphasize the importance of building a strong and recognizable brand. To remain competitive, foster customer loyalty and drive long-term success, companies must prioritize strategic branding efforts.
Digital Silk is a top-rated branding agency that helps businesses create and maintain consistency across different channels and connects them to their target audience through results-driven strategies and solutions.
Other services we offer include:
Contact our team, call us at (800) 206-9413 or use the Request a Quote form below to schedule a consultation.
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