As the internet continues to evolve, we’re moving toward a world where most shopping is done online. Consumers are seeking experiences that are both fast and convenient.
Companies now expect an online shopping experience for their business purchases that mirrors the convenience found on B2C websites.
In this article, we’ll dive into the latest B2B eCommerce trends and statistics that best display market growth, purchasing behaviors and the impact that technology is having on the industry.
General B2B eCommerce Statistics
As more businesses move their operations online, the B2B eCommerce market has experienced substantial growth.
Let’s look at the statistics that show how the sector is evolving and how the future of B2B online sales looks like:
- 65% of B2B companies in the U.S. offer eCommerce capabilities.
- B2B eCommerce in the U.S. is projected to generate over $3 trillion by 2027.
- In 2023, 14% of B2B sales in the U.S. were expected to be generated digitally.
- The global B2B eCommerce market is anticipated to reach $20.9 trillion by 2027.
- By 2025, 80% of all B2B sales interactions between suppliers and buyers will take place online.
- 83% of B2B buyers said they prefer ordering or making payments through digital commerce.
- 31% of B2B eCommerce buyers cited a lack of accurate information on delivery times as the main hurdle when making purchases online.
- B2B buyers experience errors on 35.6% of all orders they place online.
- 40% of B2B eCommerce buyers want accurate information on stock, pricing and delivery dates.
- 50% of manufacturers said they’re targeting eCommerce for digital transformation.
- Amazon Business drives around $35 billion in gross sales per year.
- 60% of B2B buyers said they can make purchasing decisions based solely on digital content.
- 48% of everything bought in the online B2B online market is a digital service rather than a physical product.
- 66% of B2B buyers said they expect the same or better personalization than when shopping for their personal lives.
- 27% of global B2B customers cited price as the most important factor in online purchases.
- 67% of global B2B customers said their purchase journeys begin online.
- 35% of global B2B customers said they prefer doing business with companies that have both physical stores and online ordering platforms.
- In 2023, 25% of B2B eCommerce companies in the U.S. said they’ve fully implemented AI into their operations. 56% said they’re experimenting with it.
- B2B customer preference for digital from traditional interactions increased by 50% on average during the COVID-19 pandemic.
- As of 2023, Millennials and Gen Z constitute 64% of B2B buyers.
- The B2B eCommerce revenue of physical goods in Europe is expected to reach $685.6 billion in 2024.
- In 2023, B2B eCommerce transactions in China amounted to 33.89 trillion yuan.
- Tools and equipment were the most ordered product category cross-border from China in B2B eCommerce in 2023, accounting for 27.6% of the total export value.
- The B2B eCommerce industry in India is projected to reach $59.8 billion by 2025.
- 20% of B2B companies in Europe and North America are planning to invest in eCommerce experience in 2024.
B2B eCommerce Mobile Statistics
If you look at the top website statistics, you’ll see that more than half of all website traffic now comes from mobile devices.
This trend is not limited to general consumers — business buyers are also increasingly relying on smartphones and tablets for their purchasing needs.
The stats below showcase their behavior regarding online purchases along with the top apps in the B2B industry:
- The number of B2B mobile app orders has increased by 250% since the COVID-19 pandemic.
- 71% of B2B buyers said they would like to shop more easily on mobile.
- 18% of B2B buyers use mobile apps to research and evaluate suppliers.
- GlowRoad is the most downloaded B2B eCommerce app worldwide, with over 32 million downloads as of December 2023.
- Alibaba B2B marketplace and trade app has 8.02 million downloads as of September 2024.
B2B eCommerce Payment Methods
Like consumers, companies expect their transactions to be flexible, secure and efficient.
These stats show the payment trends that are shaping the B2B eCommerce market and transforming the way companies conduct business:
- 49% of all B2B spending takes place online.
- 48% of B2B buyers said they didn’t complete a purchase online because their preferred payment method wasn’t an option.
- 20% of B2B eCommerce businesses in the U.S. said their preferred payment method for cross-border purchases is ACH / bank transfer.
- 56% of B2B eCommerce businesses in the U.S. use eChecks to pay for their cross-border purchases.
- 90% of B2B eCommerce stores in the U.K. offer PayPal as a payment method.
B2B Marketing Statistics
With large portions of their business now being conducted online, B2B sellers are adopting new marketing strategies as they look to attract new customers and build lasting relationships with partner companies.
The stats listed below highlight the latest marketing trends in B2B:
- 76% of B2B customers will look for another supplier if customer reviews aren’t readily available.
- 66% of B2B buyers in the U.S. use internet search results to discover products.
- 48% of B2B marketers see driving enough leads as a challenge while 24% said they had difficulties converting leads to revenue.
- 73% of B2B companies have a content marketing strategy.
- 44% of B2B marketers view LinkedIn as the most important social media platform.
Design Your B2B Website with Digital Silk
As the trends in B2B eCommerce show, the eCommerce market continues to grow, with an increasing number of companies opting to make their purchases through digital channels.
With more B2B buyers seeking fast and convenient experiences, it’s essential to have a website that meets these expectations.
If you need assistance in building your site, Digital Silk can help.
We offer comprehensive B2B web design and development services, creating websites that adhere to best practices in design, usability, SEO and conversion rate optimization (CRO).
We can also create an effective brand architecture for your business and assist you in developing your overall B2B strategy.
Other services Digital Silk offers include:
- Custom Website Design and Development
- eCommerce Web Design and Development
- Shopify Web Design and Development
- Magento Web Design and Development
- WooCommerce Web Design and Development
Contact us, call us at (800) 206-9413 or use the Request a quote form below to schedule a consultation with one of our experts.
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