A website is an essential business tool for small and medium-sized businesses (SMBs) across all industries.
It’s the place where consumers can discover the products or services, learn about the brand and eventually make a purchase.
When thinking about how you want your company’s website to look, consider these top 50 small business website statistics.
Small Business Website Statistics
The internet is one of the best places for small businesses to build their brand presence.
For that, they need a website that educates and serves customers.
Look at the stats below to learn what percentage of small businesses have a website and other key SMB website statistics:
- 71% of small businesses in the world have a website.
- 45% of small businesses in the U.S. didn’t have a website in 2017.
- 43% of small businesses plan to invest in website performance.
- 47% of small businesses in the U.S. have websites to ensure customers can find them online.
- 38% of small businesses in the U.S. have a website to establish the credibility of their services.
- 41.2% of B2B businesses had between 1,000 and 10,000 monthly visitors in 2023.
- B2B businesses get 83% of their traffic from desktop devices.
- 81% of consumers do online research before buying a product or service.
- 21% of consumers in the U.S. said they turn to the internet to find a local business every day.
- 31% of shoppers in the U.S. reported they chose not to shop at a small business because it didn’t have a website.
- 77% of consumers use Google Maps to find businesses near them.
- 88% of consumers will visit a related store after conducting a local search on their smartphone.
- 34% of consumers said they’re likely to make an unplanned purchase if they see personalized content.
- 55% of B2B marketers consider articles/blog posts to be the most effective form of marketing for guiding prospects through the sales funnel.
- ROI of spending on UX can be as high as 9.900%.
- 50% of consumers are excited about the ways generative AI can enhance their shopping experience.
- 71% of small business owners said their companies survived the COVID-19 pandemic because of digitization.
- Small businesses are the target of 43% of all cyberattacks, but only 14% are sufficiently prepared to defend themselves.
- 89.2% of small businesses in the European Union have a website.
- 70% of small businesses in Germany had a website in 2022. However, 18% said they plan to launch one soon.
- A survey conducted in 2022 shows that 77% of small businesses in France had a website.
- Almost all (99.5%) medium-sized businesses in Finland have a website, while 95.26% of small businesses in the country have a website.
Online Shopping Statistics
For SMBs selling their products and services online, understating consumer behavior when shopping online is paramount.
SMB owners can use the stats below to gain an insight into how potential customers may interact with their website:
- 56% of global consumers said they prefer to shop online because online stores are available at any time of the day.
- 27% of online shoppers in the U.S. have abandoned an order due to too long or complicated checkout process.
- 48% of consumers abandon their orders due to additional costs such as taxes and shipping fees.
- 60% of online shoppers would like to see better product search experiences.
- 64% of consumers said they’d be ready to make purchases recommended by AI.
Small Business Website Design Statistics
Website design plays a critical role in how a potential customer perceives a business.
The stats below show how a well-designed website can help SMBs increase sales and how costly poor web design can be for them:
- 73% of businesses commit to investing in original website design.
- 87% of small businesses in the U.S. have photographs on their home pages.
- 40% of visitors will leave the company’s website if it doesn’t have contact information.
- 70% of small businesses don’t have appropriate CTA on their website homepage.
- As the number of elements on a web page increases from 400 to 6,000, the probability of conversion decreases by 90%.
Small Business Mobile Website Statistics
With the growing use of smartphones, SMBs need to ensure their websites are optimized for mobile devices.
This is proven by the stats listed below:
- 76% of adults in the U.S. said they buy products online using a smartphone.
- 32% of adults in the U.S. buy products using a smartphone every week.
- In 2023, mobile eCommerce revenue accounted for over 43% of total eCommerce revenue in the U.S.
- 48% of consumers feel frustrated when a website isn’t designed with mobile in mind.
- 88% of mobile users want business hours to be shown prominently on a website.
- 42% of mobile users want businesses to display their phone number and address on the first screen they open.
- 48% of consumers said that they feel like the company doesn’t care about its business if the website doesn’t work well on smartphones.
- 50% of consumers said that they would decrease their interaction with a business, even if they like it, if its website isn’t optimized for mobile.
- For every second it takes for a mobile page to load, conversions decrease by 20%.
- 47% of SMBs in Western Europe said they have websites that are mobile-friendly.
Live Chat Statistics
More and more small businesses are integrating a live chat function into their websites as a way for customers to contact them.
It’s another way to provide a personal, conversational experience and increase sales.
Let’s look at some of the key numbers on the use of live chats:
- 38% of consumers are more likely to buy from a company that offers live chat support.
- 82% of consumers say that getting an immediate response when they have a question is very important.
- 79% of businesses report that a live chat function has a positive effect on sales, revenue and customer loyalty.
- 38% of consumers say they’re more likely to make a purchase if the website offers live chat support.
- 85% of B2B businesses rely on live chats when making sales. 74% of B2C businesses do the same.
- The satisfaction rate of all global live chat users was 86% in 2020.
- 62% of businesses plan to introduce chatbots to their websites.
- The global live chat software market is estimated to be worth $1.7 billion by 2030.
Build A Website For Your Business With Digital Silk
No matter what industry your business is in, having a well-designed and user-friendly website is a top priority.
A professional website increases your credibility, helps customers learn more about your brand and serves as a platform for them to purchase your products or services.
With the stats provided in this article highlighting how important it is for SMBs to have a website, it’s time to think about building one for your company.
The best way to do so is to have experts build you a custom website.
Digital Silk specializes in custom web design and custom web development.
We also offer other services businesses of all sizes may need, including:
Our experts deliver measurable results and treat each project like their own.
If you want Digital Silk to build you a website, contact us or fill the Request a Quote form below to book a free, custom consultation for your project.
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