How many ads do we see a day?
This topic has been widely discussed for some time, and you’ll notice the numbers can vary greatly depending on the source.
One thing is certain — advertisements are everywhere, and they play a significant part in our purchasing decisions.
In this article, we’ll explore the numbers that suggest how many advertisements we interact with on a daily basis and other relevant data that highlight the current state of marketing.
How Many Ads Do We See A Day?
It’s widely accepted that the number of ads we see a day is somewhere between 4,000 and 10,000. However, to reach the upper end of this range, we’d have to see 625 ads every hour, assuming we spend eight hours a day sleeping.
This figure may indicate the total number of ads we’re exposed to, but it doesn’t necessarily reflect the number of ads we actively notice.
So, how many ads do we actually see in a day? Available data provides more insight into this question:
- The first person to try to debunk myths about advertising was Mark Blackwell, a student at the University of Nebraska Omaha. In his experiment, he found that the average person is consciously aware of seeing 98.5 ads a day on average.
- In 2023, a content creator on the Morning Brew YouTube channel conducted an experiment in which he counted all the ads he saw in one day. He concluded that he recognized a total of 78. However, he stated that this figure only accounts for the obvious ads he identified. These two experiments suggest that while we may be exposed to thousands of ads, the number of those we consciously notice each day is closer to 100.
- 41% of respondents in a U.S. survey said they remember 1%-10% of the ads they’ve seen in the past 24 hours.
- In a 2024 survey, 38% of students reported they’re mostly persuaded by advertising. Meanwhile, 36% said they’re sometimes influenced, while 26% claimed they’re never affected by advertising.
- Over 50% of consumers in the U.S. said they enjoy ads that make them laugh and feel entertained. Slightly under 50% reported they enjoy ads that motivate and inspire them.
- 46% of adults find TV and print ads trustworthy while only 19% trust ads they see on social media.
- 41% of consumers in the U.S. find TV commercials to be relevant to them.
- 52% of consumers in the U.S. said they’d rather watch a TV program with product placement than a program with traditional commercial breaks.
- 40% of respondents in a survey reported they’re annoyed by advertising on the internet. 34% said they’re annoyed by seeing online ads based on their search history while 32% claimed they don’t mind seeing ads if they get free content as a result.
- Many brands have their own audio logos or tunes that signal their presence as it takes the brain between 100 to 300 milliseconds to recognize familiar sounds.
- 70% of all marketing now takes place on digital platforms.
- An average mobile user spends 80% of their screen time viewing ads.
- On average, a 30-second TV commercial during Super Bowl LVIII cost $7 million.
- In the 1970s, an average person was exposed to about 1,600 ads a day, compared to approximately 10,000 in 2024.
How Many Ads Do We See A Day On Social Media?
Determining the number of ads we see on social media can also be challenging. Nevertheless, available data can help us better understand the state of social marketing:
- 74% of users said there are too many ads on social media.
- 44% of users find ads they see on social media irrelevant to their needs and preferences.
- Facebook processes over 5 million new ads a day.
- 44% of marketers selected Facebook as their most important social media platform.
- 67% of marketers worldwide said they use Facebook ads sometimes or often.
- 48% of YouTube users in the U.S. said that the majority of the ads they saw on the platform were somewhat or very relevant to them.
- Over 50,000 years of YouTube product review videos have been watched, suggesting users place significant trust in content creators.
- 53% of kids aged two to twelve see advertisements on YouTube.
- Only 12% of marketers find ads on X (formerly Twitter) to be trustworthy.
- 83% of marketers selected increased exposure as a benefit of social media marketing.
- 67% of respondents in a U.S. online survey said that Instagram is a good way to reach them.
- 71.92% of all content brands posted in 2024 on Instagram are Stories.
- Smaller brands (under 10,000 followers) experienced a 35% increase in their Story reach rate in 2024.
- Social media advertising spending was projected to reach $219.8 billion in 2024.
Ad Blocker Tools Statistics
Ad blocker tools are widely used to eliminate unwanted online ads users are bombarded with. The data below highlights their increased usage and the main reasons for it:
- Approximately 912 million people worldwide use ad block tools.
- 41% of adults in the U.S. said they don’t have an ad blocker or anti-tracking tool installed. 23% have it installed on their web browsers while 9% have it on their web browsers and mobile devices.
- In North America, ad blocking resulted in $24 billion in lost revenue in 2024.
- Indonesia has the highest percentage of internet users utilizing ad-blocking tools at 40%.
- 62.9% of ad block tool users cited too many ads as the main reason why they’re using an ad blocker tool.
Marketing Revenue Statistics
The marketing industry is growing annually as businesses invest increasingly larger portions of their budget in advertising. This data shows the current state of global advertising revenue and highlights the spending habits of some of the biggest companies:
- Global advertising revenue will grow by 7.8% in 2024, reaching nearly $990 billion.
- Google ads revenue for 2023 was $237.86 billion.
- Meta generated over $131.9 billion from ads in 2023.
- YouTube advertising revenue in 2023 was $31.51 billion.
- X (formerly Twitter) made $3.31 billion in advertising revenue in 2023.
- Global advertising spending will reach $974 billion in 2025.
- Global advertising spending will reach $1.17 trillion by 2028.
- Digital advertising accounts for 65.3% of global online ad investment.
AI Marketing Statistics
Since its inception, artificial intelligence (AI) has had a significant impact on how companies conduct their business, particularly in marketing. The latest data provides a clearer view of its role:
- In 2024, 88% of marketers said they use AI in their current jobs.
- The market value of AI in marketing will reach 107.54 billion by 2028.
- 60% of marketers fear AI can harm their brand’s reputation through bias, plagiarism, or misalignment with brand values.
- 60% of consumers said they support brands using AI in ad and content creation.
Grow Your Marketing With Digital Silk
So, how many ads does a person see a day?
Our research suggests that this number is close to 100, which means that, with the right approach, there’s plenty of opportunity to get your business noticed. We can help you achieve that.
Digital Silk is an end-to-end web design agency that creates custom websites. In addition, we offer brand marketing services and our experts can help you increase your brand awareness, create a consistent identity across channels and reach your target audience.
Other services we offer include:
Contact us, call us at (800) 206-9413 or fill out the Request a quote form below and schedule your free consultation with one of our experts.
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