Digital Advertising: Key Highlights
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Global digital ad spending is expected to reach $870.85 billion by 2027.
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Global social media ad spending is expected to reach $433.28 billion by 2030.
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31% of U.S. consumers say they make purchases from ads they see online every few months.
Digital ad spending is skyrocketing, and so are expectations for performance and ROI.
As brands shift budgets online, decision-makers are under pressure to invest in channels that deliver measurable growth, with digital ad spending in the U.S. projected to reach $324.9 billion in 2025.
From social media to mobile and video ads, digital platforms now dominate the marketing landscape.
In this article, we break down 40 must-know digital advertising statistics that highlight where brands are spending, what’s working and the trends shaping 2025 and beyond.
Use these insights to benchmark your strategy and uncover where to focus your next investment.
Digital Advertising Statistics — Ad Spend And Budgets
With digital platforms proving to be among the most effective ways to reach consumers, brands are allocating large portions of their budgets to online channels.
Recent data shows how digital advertising market is growing and shifting toward more targeted, performance-based strategies:
- Global digital ad spending is projected to reach $870.85 billion by 2027.
- 81% of the total ad spending worldwide will come from digital sources by 2030.
- On average, global marketing leaders planned to allocate more than 63% of their total media spending in 2024 to digital channels.
- The global in-app advertising market is forecasted to reach $390.04 billion in 2025.
- Digital advertising is projected to account for 73% of total ad spending worldwide by 2028.
- Technology and electronics companies do 87.1% of their advertising digitally.
- Google generated $264.59 billion in advertising revenue in 2024.
- Connected TV (CTV) ad spend is projected to reach $46.89 billion by 2027.
- In 2024, programmatic digital display ad spend was projected to reach $156.82 billion.
What The Numbers Mean For You
- Digital shift is unstoppable. As more businesses move their budgets online, relying on performance-driven strategies is no longer optional — it’s table stakes. Plan for 70‑80 % of total media spend to sit online by 2028.
- Quarterly audits keep you agile. Regularly compare ROI across traditional and digital channels to stay ahead of changing trends and allocate budgets wisely.
- Test, measure and pivot. Continuously experiment with search, social, display and other channels.
- CTV and Over-the-Top (OTT) level the field. Once reserved for big-budget TV campaigns, targeted TV ads are now accessible to smaller brands with precise demographic targeting.
Social Media Advertising Statistics
With 5.24 billion people on social media, platforms like Instagram, TikTok and Facebook have become prime spaces for advertising.
Brands aren’t just running targeted ad campaigns — they’re also using checkout options on popular platforms to sell their products directly on social media.
These statistics show how social media ads perform, what users respond to the best and which platforms are proving to be the most effective:
- Global social media ad spending is projected to reach $433.28 billion by 2030.
- 76% of people said they’ve purchased a product after seeing it advertised on social media.
- 59% of consumers say they’re equally or more likely inclined to buy a product endorsed by influencers they follow.
- In 2024, companies in the U.S. were projected to spend $2.56 billion on influencer campaigns on Instagram.
- 86% of companies have integrated Facebook into their advertising efforts.
- Over 3 million businesses across the world actively advertise their products or services on Facebook.
- TikTok is projected to generate $33.1 billion from ads in 2025.
- In 2024, TikTok was projected to make up 3.4% of the total digital ad market in the U.S.
- Out of 1,000 TikToks watched in a Business Insider study, 29.2% were advertisements.
- Brands report seeing a 33% increase in purchase intent from ad exposure on LinkedIn.
What The Numbers Mean For You
- Social is now a commerce channel, not just a brand awareness tool. Enable in‑app checkout to remove friction and capture impulse buys.
- Micro‑influencers = outsized ROI. Test niche creators for lower CPMs and higher engagement than celebrity partnerships.
- Platform roles differ. Treat TikTok as reach builder, Instagram as product discovery and LinkedIn as B2B nurture — set KPIs accordingly.
- Measure full‑funnel impact. Track assisted conversions, not just last‑click sales, to prove social’s revenue contribution.
Mobile Advertising Statistics
Over 61.5% of global internet traffic now comes from mobile devices, making mobile advertising a key focus for marketers.
As users spend more time on smartphones and tablets, brands are optimizing ads for smaller screens and faster interactions.
The statistics below highlight how mobile formats are performing and how much businesses are investing in them:
- Global mobile ad spending was projected to reach $402 billion in 2024.
- In 2024, the U.S. led the ranking by ad spending via mobile with $203.22 billion.
- Mobile ad spending in the U.S. is projected to reach $228.11 billion in 2025.
- Marketers in the U.S. allocate 19% of their marketing budgets to mobile advertising.
- 46% of shoppers are likely or very likely to buy a product from a mobile ad that is relevant to the content they’re consuming.
What The Numbers Mean For You
- Mobile is front and center. With soaring ad spend on smartphones, engaging users where they spend most of their time should be a primary goal.
- Optimize designs for every screen. Quick-loading and responsive are non‑negotiable — site speed directly affects both conversions and user experience.
- In‑app advertising keeps you connected. If you have an app, retarget active users to reinforce loyalty and re‑engage those who’ve gone dormant.
- Short attention spans demand brevity. Keep copy concise and highlight calls to action (CTAs) right away to capture mobile users before they scroll on.
Video Advertising Statistics
Video has become one of the most powerful tools in digital marketing, capturing attention faster and holding it longer than most formats.
As streaming and social platforms prioritize video content, advertisers are following suit. The rise of short-form and connected TV videos has changed how brands approach engagement and storytelling.
These statistics reveal how video is shaping the future of digital advertising:
- The global digital video ad spending reached $191.3 billion in 2024.
- In 2024, businesses in the U.S. were projected to spend $85 billion on digital video ads.
- Advertisements perform the best when placed at the beginning of videos, with a conversion of 12.7%.
- 78% of consumers said they prefer to learn about a product through a short video.
- 70% of marketers in the U.S. say that social media videos are a must-buy and 69% say the same about video ads on TVs connected to the internet.
What The Numbers Mean For You
- Video is your brand’s best first impression. Consumers remember video content more than any other format, making it a high‑impact option for businesses of all sizes.
- Short form wins attention. 15‑60 second spots on TikTok, Reels and YouTube Shorts deliver efficient reach and recall.
- Hook early, close strong. Capture viewers in the first few seconds, then wrap up each video with a clear, compelling CTA.
- Podcast ads are on the rise. With podcast advertising revenue projected at $2.6 billion by 2026, it’s a good idea to leverage this expanding channel as a natural extension of your overall video strategy.
Digital Advertising Effectiveness Statistics
When it comes to driving results, digital ads, especially through platforms like Google Ads, remain a top choice for marketers.
From boosting visibility to influencing purchasing decisions, the right ad at the right time can make a measurable impact.
As users become more selective about the content they engage with, personalization and relevance are playing a bigger role.
These statistics show how effective digital advertising really is in today’s online environment:
- 31% of consumers in the U.S. say they make purchases from ads they see online every few months.
- Search ads can increase brand awareness by 80%.
- 63% of people said they’ve clicked on a Google Ad at some point.
- Google Ads have an average ROI of 800%.
- 71% of consumers say they prefer ads targeted to their interests and shopping habits.
- 3 out of 4 consumers say they’d like to see fewer, but more personalized ads.
- 49% of consumers say that tailored ads are helpful.
- 8 out of 10 consumers would prefer to see more ads rather than pay for content and services.
- 25% of people in the U.S. find ads in mobile gaming apps frustrating.
- Approximately 912 million people worldwide use ad blockers.
What The Numbers Mean For You
- Personalization is everything. Ads that align with user interests and timing get higher engagement and better ROI.
- Data fuels relevance. CRM and website analytics can help you tailor offers that speak directly to user intent.
- Iterate constantly. Test new headlines, visuals and CTAs — small bumps in CTR translate into major conversion gains.
- Respect ad fatigue. 912 million people use blockers; balance frequency caps with creative variety to avoid opt‑outs.
Advertise Your Business Online With Digital Silk
The digital advertising statistics we listed in this article show how essential it has become for brands to promote their products and services online.
The web allows you to deliver your ads to targeted audiences with precision, reaching potential customers based on their interests, behaviors and demographics.
Digital Silk is a digital marketing agency that specializes in crafting data-driven advertising strategies that drive results. Team up with our experts to boost visibility, increase conversions and reach your target audience with precision across the most impactful digital channels.
Other services we offer include:
Contact us online, call us at (800) 206-9413 or use our Request a Quote form to schedule a consultation.
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