In 2025, leveraging data-driven content strategies isn’t just an option — it’s a necessity.
The most recent content marketing statistics show how important it is for businesses to create engaging, relevant and strategic content.
Unlike traditional marketing, content marketing doesn’t interrupt consumers’ daily lives; instead, it builds trust and fosters long-term relationships with audiences.
To help you understand the latest trends, insights and best practices, we’ve compiled a list of 40 key statistics about content marketing for 2025.
General Content Marketing Statistics
As content marketing continues to evolve, businesses are increasingly prioritizing creating high quality content that helps them engage their audience.
They look to provide value insightful storytelling, resources and engaging digital experiences.
Recent statistics provide a comprehensive look at the current state of content marketing and the most effective strategies businesses are implementing in their operations:
- 63% of content marketers report that content marketing has helped them build customer loyalty.
- 83% of marketers say content marketing is the most effective method for demand generation.
- In 2024, 14% of businesses said that their content marketing efforts resulted in the biggest ROI.
- 63% of businesses use paid channels to accelerate content distribution.
- In 2024, 45% of marketing and media leaders said they plan to increase their content budget in the next twelve months.
- 80% of small business owners say they write content themselves.
- 92% of brands said they plan to increase investments in content creators in 2024.
- Worldwide content marketing revenue will reach $107.5 billion by 2026.
- 49% of marketers use videos to tell customers more about their product or service.
- 21% of marketers say short-form video content delivers the best return-on-investment (ROI) in 2025.
- Social media and website engagement are the most tracked content metrics worldwide at 53% each.
- Over 41% of marketers measure the effectiveness of their content marketing strategy through sales.
- 33% of marketing and media leaders say that creating high-quality content is their biggest challenge regarding content creation.
- 61% of marketing leaders say they have a somewhat clear picture of how their content was performing, while 26% report having a very clear view of their content performance metrics.
- 43% of Gen Z and 45% of Millennial marketers want to learn how to work with new technologies to advance in content marketing.
These content marketing results and figures illustrate a robust shift toward digital content, emphasizing that high-quality, engaging storytelling, along with resource-rich content, are now critical for building customer loyalty and driving demand.
B2B Content Marketing Statistics
Content plays a crucial role in the B2B world, helping businesses generate leads, build relationships and position themselves as leaders in their industries.
To engage their target audiences effectively, companies are focusing on high-value, data-driven content.
The latest B2B content marketing statistics offer valuable insights into how businesses are leveraging content to achieve these goals:
- 49% of B2B marketers say content marketing is their most effective channel for driving revenue.
- 92% of B2B businesses use short articles or posts for content marketing.
- 89% of B2B marketers use social media platforms to distribute their content.
- 76% of B2B companies have a dedicated content marketing team or employee.
- 50% of B2B businesses without a dedicated content marketing team said they rely on their other departments for content creation.
For B2B marketers, these statistics emphasize the importance of dedicated content teams and the strategic use of blogs and social media.
The emphasis on data-driven content and collaboration across departments indicates a shift towards more integrated and cohesive marketing strategies.
Content Marketing Blogging Statistics
Blogging remains one of the cornerstones of content marketing, helping businesses drive traffic, improve their SEO and build authority.
The following statistics highlight how significant the role of blogging is in attracting and converting audiences.
- Businesses that blog get 55% more website visitors on average than those that don’t.
- Almost 50% of buyers read a company’s blog when evaluating their purchase options.
- Over 40% of B2B companies said they plan to increase their use of blogs.
- 79% of B2B marketers say that blog posts are an effective channel for distributing content, reaching customers and building brand awareness.
- 65% of marketers are employed by companies that maintain blogs.
As a foundational element of content marketing, blogging helps brands drive both traffic and engagement.
These numbers highlight how blogs not only boost SEO but also significantly influence buyer decision-making.
The Effectiveness Of Podcasts
While they’ve been around for some time, podcasts have surged in popularity in recent years as people seek convenient and engaging content on the go.
Businesses across all industries are leveraging this format to connect with their audiences, build loyalty and share the latest insights in the industry.
The statistics we listed below highlight the effectiveness of podcasts in content marketing:
- 67% of the U.S. population over the age of twelve have listened to a podcast.
- 46% of weekly podcast listeners said they’ve purchased a product or service after hearing about it on a podcast.
- Podcasts and branded content can increase brand awareness by as much as 11%.
- 41% of podcast listeners said they would listen to a podcast about one of their favorite brands.
- 85% of companies capture video of their podcasts.
Podcasts have impressive engagement rates, making them a powerful medium for storytelling and brand building.
Their ability to drive listener action and increase brand awareness makes them a must-consider channel in your content strategy.
The Use Of AI In Content Marketing
The use of AI is one of the biggest trends in the content marketing industry. It helps businesses by enhancing automation, personalization and data analysis.
From AI-generated content to predictive analytics, companies are relying on this tool to improve efficiency and optimize their marketing strategies.
The following statistics how AI is shaping the future of content marketing:
- Content creation is the top AI application in marketing at 35%.
- 86% of marketers said using AI helps them save 1+ hours on creative tasks.
- Writing marketing copy is the top use of AI in content creation, at 46%.
- 14% of marketers don’t edit content generated by AI.
- 29% of marketing and media leaders said they use ChatGPT for content-related tasks.
- 67% of small business owners and marketers use AI for content marketing or SEO.
- 68% of companies have reported increased content marketing ROI due to use of AI.
- 42% marketing and media leaders said they outsource their writing and content creation to AI.
- 36% of marketers said they use AI for analytics and insights.
- 78% of marketers said their content has moderately or significantly improved due to use of AI.
As these AI content marketing statistics show, more and more companies are utilizing AI for content creation and related tasks.
With artificial intelligence only getting more advanced, now is the right time for businesses to leverage this tech and use it to streamline workflows and enhance the overall quality and impact of content strategies.
Develop Your Content Marketing Strategy With Digital Silk
The content marketing statistics we listed in this article show how important it is to leverage content marketing. To do that, you need a well-planned strategy that engages your audience and maximizes your online impact.
Digital Silk helps businesses create strong content marketing strategies to increase visibility, drive traffic and rank better on search engines.
We approach every project with the brand’s unique values, messaging and mission statement in mind.
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Contact our team online, call us at (800) 206-9413 or fill in the Request a Quote form below to schedule a consultation.
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