With real estate sales reaching almost 4 million units in July 2024, it’s clear that homeowners are more than willing to purchase properties in the current market.
But with such a booming marketplace comes the tricky task of standing out from the competition and offering consumers something new.
Below, we’ll explore key features of some of the best real estate websites and spotlight examples that have nailed brand voice in a crowded industry.
What Do The Best Real Estate Agent Websites Have In Common?
While most businesses have basic information — property listings and contact information — the ones that leave a lasting impact on users combine a handful of elements to deliver their message.
- User-Friendly Design: Since a notable 75% of users judge a website’s credibility based on aesthetics, you should focus on creating a visually appealing and easy-to-navigate homepage. This includes a clean and modern layout, clear navigation menus and intuitive search options.
- Detailed Property Listings: Successful websites usually go beyond listing basic information, such as price lists or locations. They enrich their content by including floor plans, neighborhood information and even virtual tours.
- Valuable Client Resources: Your goal isn’t just selling your listed properties — you should deliver a holistic shopping experience for consumers by providing useful resources. You could share market trends, mortgage calculators and other educational content to help your clients.
The 10 Best Residential Real Estate Websites
With over 26 million units sold in 2024, the global RRE market continues to grow and presents numerous opportunities for both buyers and sellers.
1. Michael Calcagno & Nancy Hamilton
Operating in the Santa Barbara and Montecito area, Michael Calcagno & Nancy Hamilton have consistently ranked in the 0.5% of agents worldwide.
Their fully optimized and contemporary website features a dynamic hero banner with stunning visuals and clear CTAs to entice users to keep exploring.
2. Key Home Real Estate
Another prime example of what a successful RE website should look like, Key Home Real Estate helps users navigate the buying and selling process seamlessly.
With impactful marketing copy and signature dynamic visuals, the platform provides comprehensive property listings, customizable search filters and high-res images and videos.
3. Dora Puig
There’s no better marketing for these websites than the numbers the real estate agent has under their belt, and Dora Puig takes full advantage of the platform’s impressive track record.
The sleek and modern website features a nifty chat function, a get-to-know-me section on Dora Puig herself, client testimonials and a convenient property search tool.
4. Jennifer Ferland
Notice a common theme here? Most of the best real estate website examples feature visually striking hero images to attract users and reflect the platform’s professional image.
Jennifer Ferland is no different — the website clearly illustrates her determination to partner with buyers and sellers at every price point and see clients land their dream home.
5. Chris Cortazzo
Deliberately marketed as selling Malibu’s finest estates, Chris Cortazzo has a well-rounded layout — including signature and easily readable fonts and breathtaking visuals.
The website features a selection of featured listings, gives users a detailed overview of all properties in a grid-like format and showcases a love for Malibu by sharing some of the area’s history.
6. True Homes
True Homes brings an interesting twist to the classic real estate website —they buy homes in any condition, partner with local and reliable construction companies for renovations and sell them to their wide network of realtors at a higher price.
A residential redevelopment company at its heart, the platform revitalizes community members and modernizes their properties through a systematic and disciplined approach.
7. Parrot Real Estate
Coming in hot with a signature brand identity and visual design, Parrot Real Estate focuses on consistent customer satisfaction and ongoing professional development for its agents.
The website has a clear mission — helping users find a place to call home and giving them expert advice from a team of creatives and specialists.
8. Debra Smalley
A well-known Los Angeles realtor, Debra Smalley, is causing a stir in the city’s real estate market. Despite having a minimalist and straightforward design, the website is nothing short of on-trend and up to date.
The site makes fantastic use of white space, uses customer testimonials to boost credibility and features details on closed deals to entice consumers to try their services out for themselves.
9. Marci Mertzger
Another simplistic yet impactful design, Marci Mertzger delivers its core messaging and mission in a clear and concise manner.
The website highlights some of their success stories, offers market analysis and contractor contacts for buyers, and displays several high-res images of their properties.
10. Darlene Streit
The homepage offers a polished and professional glimpse into Darlene Streit’s real estate business. It sets the benchmark for showcasing success stories through numbers, well-structured property listings and elegant designs.
There’s a sense of urgency in the platform’s client-centric philosophy — they provide tailored, responsive and effective service for their clients and help them stand out in a saturated market.
The 10 Best Commercial Real Estate Websites
Commercial real estate websites allow you to advertise listings or look for suitable properties in one place. Naturally, these sites have different requirements and target audiences, which directly influence their website structure.
While commercial property prices have plateaued in 2023, they experienced a period of rapid growth for almost a decade, which directly impacted the market’s trajectory.
1. CREXi
As one of the CRE industry’s fastest-growing marketplaces and technology platforms, CREXi enables real estate professionals to streamline user experience, manage property listings and grow their businesses.
The platform uses advanced transaction services, comprehensive search filters, state-of-the-art networking and collaboration tools and in-depth market research and data.
2. RI Marketplace
RI Marketplace leverages a bidding system to facilitate commercial real estate transactions. This revolutionizes the property listing process by promoting a more efficient and financially beneficial marketplace.
The platform connects owners, investors and brokers in one convenient place and delivers a streamlined auction experience. Users have full control over their listings and can customize their ads for more successful transactions.
3. Catalyst
Marketed as an all-in-one listings platform, Catalyst provides a comprehensive database and curated information based on CRE market research.
The website houses industrial, office, retail, land and office properties with a human-centered design, client-ready reports and a centralized lead dashboard.
4. Digsy
As far as affordable CRE platforms go, Digsy offers a user-friendly interface, 3D tours for listed properties and personalized assistance from experienced industry professionals across numerous reputable brokerages.
The homepage also features customizable search filters, detailed property analytics and iron-clad data privacy policies to prevent conflict of interest and protect your personal information.
5. OfficeSpace
Specializing in all types of office spaces — including large-scale, smaller or co-working options — OfficeSpace connects tenants and buyers directly through an open platform.
Users can browse the website for as long as they want and add as many properties as they want without unnecessary paywalls or memberships. With over half a million listings available, the platform boasts a wealth of options for office space rentals.
6. OfficeFreedom
Taking on a worldwide approach with over 15,000 urban and suburban office locations, OfficeFreedom allows users to search for, view and negotiate the price for shared co-working spaces and traditional offices.
With no upfront capital expenditure, flexible contract terms and all-inclusive pricing, the platform offers a seamless and hassle-free rental process within 24 hours.
7. RealNex Marketplace
RealNex Marketplace consolidates multiple-point solutions and integrates efficient listing services, resulting in a comprehensive nationwide portfolio of offerings.
Users can also access market data and analyze potential investments through the platform’s advanced analytics tools and straightforward user interface.
8. InstantOffices
With over 15,000 offices across the globe, InstantOffices is one of the largest procurers of serviced office spaces.
The platform features instant access to the latest CRE market data, custom benchmarking to help users compare their options and expert negotiation skills to ensure you get a fair price.
9. BizBuySell
Targeting both smaller businesses and large-scale franchises, BizBuySell helps buyers achieve their independence and sellers cash in on their businesses.
Users can browse listings in their local area, unlock features to expedite acquisition, get an instant, free estimate of business value and navigate the dynamic market with expert analysis and essential guides.
10. Showcase
Showcase acts as a search engine for all types of CRE listings, including offices, industrial spaces, multi-family, retail and land with both buying and renting options.
Despite focusing primarily on the U.S. and U.K. markets, you can review thousands of properties, create custom profiles and stay up to date on the latest commercial real estate news.
5 Best Real Estate Investor Websites
Real estate investor websites are online platforms that provide valuable resources and tools for people who want to invest in a particular property.
They differ from conventional real estate sites in that they don’t directly advertise or sell properties — instead, these platforms offer information based on investors’ goals and interests.
Despite the slight dip in the NCREIF property index in the U.S. in 2023, you can still capitalize on the consistent growth in commercial real estate prices for investment purposes from 2010 to 2022.
1. SparkRental
Using a co-investing feature to help users vet deals together, SparkRental features various free tools and resources for investors.
You can leverage rental cash flow calculators, personalized tax returns, interactive maps and downloadable software to screen tenants and collect rent. The platform’s blog section also gives users a comprehensive overview of the real estate investment basics.
2. REtipster
REtipster features a grid-like navigation menu that doesn’t immediately overwhelm users. It clearly separates different investment opportunities and concepts, so it’s easier for readers to digest the site’s content.
Moreover, you can sort their educational articles and podcasts based on your needs and access step-by-step investment tutorials to maximize your profits.
3. NeighborhoodScout
NeighborhoodScout uses industry-grade data and analytics with suburb-level details to help everyday people think like big-name investors.
The website features a clean, contemporary feel, allowing users to browse current market trends, analyze reports and scout the latest offerings. The platform is fully on board the brand transparency train too, clearly listing the price range for each service.
4. DealMachine
The main selling point of the DealMachine platform is that it allows investors to browse and snag some of the latest — you guessed it — deals on the market.
Users can create unique prospect lists and uncover hidden leads by highlighting properties that match their criteria and taking virtual tours of target neighborhoods.
5. ActiveRain
ActiveRain takes a content-based approach to real estate investment, with detailed blog posts, FAQs and reviews of specific properties. The website feels like a tight-knit community with experts sharing knowledge and experience with regular Joes.
It also serves as a networking platform for investors to connect with other like-minded individuals and professionals in the field.
The 5 Best International Real Estate Websites
With the global real estate industry expected to hit an astonishing $634.90 trillion in 2024, it’s not uncommon for buyers or property owners to go beyond their local markets for business opportunities.
1. Global Listings
With an extensive database of over 3 million properties, Global Listings takes on a data-driven approach to connecting consumers with international properties.
The platform’s licensed search technologies and infrastructure delivers a well-structured property market and customized API leads to help users narrow down their search.
2. Sotheby’s International Realty
Sotheby’s International Realty offers independent brokerages for luxury listings, with effective marketing strategies and referral programs to boos user engagement.
The website claims to have the world’s most prestigious clientele — and that’s more than evident in the sheer opulence and splendor each property exudes and the hefty price tag that comes with them.
3. Century 21 Global
Operating as a one-stop-shop for independent brokers, entrepreneurs and real estate agents, Century 21 Global houses over 350,000 active listings across 84 countries.
The website’s interactive world map allows users to browse some of the most sought-after locations and properties across the globe. Plus, the platform’s complimentary real estate consultancy services offer personalized support to guide consumers through their journey.
4. Coldwell Banker Global Luxury
Another platform dealing with high-end real estate, Coldwell Banker Global Luxury uses industry-leading technologies and data analytics to connect buyers to luxury properties.
With a slogan that reads ‘Representation that crosses oceans, continents and language barriers,’ the website’s network offers access to 100,000 independent sales associates that ensure maximum exposure for sellers and a comprehensive experience for buyers.
5. Savills
Backed by a rich history of over 160 years, Savills property management and consultancy services deliver pioneering data and expert advice in all major sectors of the global real estate market.
The website uses world-leading information and analysis on regional nuances and forecasts to empower clients to make better listing decisions and take a more strategic approach.
Our Real Estate Websites To Inspire Your Next Design
REMAX Costa Rica
Digital Silk helped design REMAX Costa Rica’s website while adhering to corporate brand guidelines.
We created a database for them to manage their listings rather than rely on an API, which stabilizes the site’s performance and streamlines user experience.
The homepage also features an interactive map, full search capabilities for all agent-assigned properties and an easy-print feature sheet.
NewRevDev
Next, we helped NewRevDev create a completely new brand that connects with their target audience and modernizes their online presence.
Our team built a custom API that provides access to shadow inventory (units that aren’t on the market yet) as well as listings that are already live.
We created evergreen content with a dynamic landing page and an integrated content system that shows relevant articles on listings and neighborhood pages.
Grow Your Real Estate Website With Digital Silk
Take charge of your real estate website with Digital Silk’s end-to-end design and branding solutions.
Our team holds extensive knowledge and experience in design, development and website optimization across various industries.
Our services include:
Have a real estate web design project in mind?
Contact our team, call us at (800) 206-9413 or fill in the Request a Quote form below to schedule a consultation.
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