Increasing Sales By 20% Through Lead Generation
- Xerox needed a new strategy to capture B2B leads for their new printer technologies.
- We created a new landing page, paid media, retargeting and email marketing campaigns.
- The result: 43% conversion rate for nurtured leads
THE CHALLENGE
Xerox struggled to capture B2B leads for their new printer technologies, Xerox® ConnectKey® Technology,
due to a:
Weak Conversion Funnel
Xerox’s website was a company site with very few critical touchpoints to influence customers’ decisions.
Poor Lead Capturing Strategy
Xerox didn’t send leads directly to the sales force tasked with redistributing to their resellers.
Mistargeted Digital Campaign
The Xerox website and digital marketing efforts didn’t support their digital strategy and were ultimately unsuccessful in securing leads.
-
Audience Reach
We built the Google Search and Display Ads campaign targeting category and branded keywords.
-
Retargeting
We created a retargeting campaign through Google Ads for the most eligible users with time-on-page and video views.
-
Landing Page
We created a new landing page on a new domain, with messaging based on most important buying triggers, a video presentation, a simple and easy to fill up contact form and a brochure download.
-
Nurturing
We served custom content via email for users that downloaded the brochure but needed more time to make a decision.
Featured Case Studies
We helped EV Universe create and develop its brand positioning and identity to stand out as a new marketplace and knowledge hub for used electric vehicles.
We launched this brand with targeted messaging, a custom-designed logo, a vibrant color palette and custom brand guidelines to ensure brand consistency and growth online.
We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.
We helped San Francisco-based event company CrawlSF create an all-new logo and visual identity to support its brand growth.
We helped CrawlSF express their “Experience Francisco Like a Local” promise through visual design, messaging and website launch.
We helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.
To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.
We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.
We delivered an extensive, dynamic brand overhaul for Capixa, a startup specializing in small business funding.
Our challenge was to craft a compelling new brand identity, complete with a catchy name, custom logo and captivating graphics.
Leveraging the diverse talents of our team, from brand strategists to content marketers, we aimed to develop a straightforward yet supportive lending brand, appealing to a broad customer base.
We helped TRC Healthcare, a leader in continuing education in the healthcare space, create and organize a cohesive visual language used across their large and expanding portfolio of brands.
Our brand strategy, brand architecture and brand visual design services combined to help set the brand up to scale.
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