Increasing Engagement By 147% Through Branding
- Unison Infrastructure struggled with identity and communication issues in the US and Europe.
- We created a detailed brand strategy, employer branding deck, and unified brand architecture with a distinct logo
- The result: We increased the engagement rate by 11.76% in 6 months
The Challenge
Unison faced several challenges with its branding:
Identity Ambiguity
Unison Infrastructure grappled with a lack of cohesive brand identity, impacting its recognition and differentiation in the competitive market.
Communication Gaps
The absence of a clear Employer Branding strategy led to difficulties in attracting and retaining top talent across US and European locations.
Brand Fragmentation
With multiple subsidiaries in Europe, each lacking a unified brand architecture, the overall brand message was diluted.
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Comprehensive Brand Strategy
Crafted a strategic roadmap for Unison, aligning its brand identity with organizational goals and market positioning.
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Employer Branding Deck
Developed a compelling Employer Branding deck, showcasing Unison as an employer of choice and emphasizing its unique culture and values.
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Unified Brand Architecture
Established a cohesive Brand Architecture, ensuring consistency across the main website and all European subsidiaries.
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New & Updated Logo
Created a unique and memorable logo, reflecting Unison’s values and visually connecting the main brand with its subsidiaries.
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