Attracting 730K New Visitors Through A 360° Marketing Strategy
- Rollink, a global luggage brand, set out to launch their products in the U.S. market
- Our team created a new, user-friendly website and devised a comprehensive digital marketing strategy to support the product launch
- The new website attracted 700,000 new customers, effectively introducing Rollink to the U.S. market and building brand recognition
The Challenge
Rollink required a new digital approach for acquiring U.S. customers as an unknown brand.
No Local Brand Awareness
While the brand was in the midst of building a strong presence in Europe and Asia, Rollink remained unknown in the U.S.
Unknown Luggage Concept
Rollink’s target audience in the U.S. was unaware of the concept of collapsible luggage.
Highly Competitive & Saturated Market
Relevant search keywords were costly, and the U.S. market was oversaturated with luggage products and prices.
Third-Party Sellers
Rollink sells its products on various websites, meaning its website faced competition from resellers and third-party websites that are selling Rollink luggage.
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Market Analysis
We analyzed the competitive U.S. luggage landscape and found suitable keywords to bid for, based on search intent and difficulty.
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SEO Articles
SEO articles and link building covered the most relevant topics to boost visibility and domain ranking.
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Audience Reach
We targeted customers based on their frequency of flying and living habits with fun, engaging and educating content in social media and PPC.
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Retargeting
We created a retargeting campaign for the most eligible prospects, highlighting key products.
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Email Newsletters
We utilized email marketing to offer discounts and relevant sales offers.
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Affiliate Marketing
We built an affiliate network to spread the word and organized regular giveaways with valuable influencers.
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Third-Party Tracking
We tracked and analyzed all third-party communications and offers on resellers websites.
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