Increasing Engagement By 63% Through Design & SEO
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Puma Energy’s web design did not align with the company’s brand image or appeal to mobile users.
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We introduced a modern web design, focused on customized user journeys and SEO.
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An increase of 63% in user engagement, along with enhanced brand consistency and accessibility.
Puma Energy
The Challenge
Inconsistent Branding
The branding was inconsistent across the website, which made it difficult to reinforce the brand’s position and value proposition in the evolving energy industry.
No Tailored User Journeys
Because Puma Energy caters to both B2B and B2C audiences, they needed individualized user journey flows, targeted messaging and strategic CTAs.
Poor Mobile Optimization
The previous website was not fully optimized for mobile experiences, causing missed opportunities given the rise in mobile usage around the world.
Failure to Adapt to SEO
The previous website was not optimized for search engines, which had a negative effect on organic traffic and brand visibility.
The Solution
improve visibility and drive better results.
Some of our deliverables included:
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Design Overhaul
Through carefully chosen typography, vibrant colors and custom graphics, we introduced a modern design to make the website more visually appealing and consistent with the brand. -
Customized User Journey Flows
We created tailored user journey flows for B2B and B2C audiences, to guide each segment from awareness to conversion. -
Responsive Design
We designed a responsive layout to provide a seamless experience on both desktop and mobile devices. -
Comprehensive SEO
We conducted comprehensive keyword research and search engine optimization to boost the website’s visibility and support its marketing.
The Results
Puma Energy’s engagement and reach:
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We increased
website visitors by27%increasing Puma Energy’s reach -
We increased
direct traffic by32.1%reducing Puma’s dependency on external sources -
We increased
user engagement by63%through engaging and informative content
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