Increasing Engagement By 63% Through Design & SEO
- Puma Energy’s website did not align with the company’s brand image or appeal to mobile users
- We introduced a modern web design, focused on customized user journeys and SEO
- An increase of 63% in user engagement, along with enhanced brand consistency and accessibility
The Challenge
Puma Energy faced several challenges with its website:
Inconsistent Branding
Branding was inconsistent across the website, which made it difficult to reinforce the brand’s position and value proposition in the evolving energy industry.
No Tailored User Journeys
Because Puma Energy caters to both B2B and B2C audiences, they needed individualized user journey flows, targeted messaging and strategic CTAs.
Poor Mobile Optimization
The previous website was not fully optimized for mobile experiences, causing missed opportunities given the rise in mobile usage around the world.
Failure to Adapt to SEO
The previous website was not optimized for search engines, which had a negative effect on organic traffic and brand visibility.
-
Design Overhaul
Through carefully chosen typography, vibrant colors and custom graphics, we introduced a modern design to make the website more visually appealing and consistent with the brand.
-
Customized User Journey Flows
We created tailored user journey flows for B2B and B2C audiences, to guide each segment from awareness to conversion.
-
Responsive Design
We designed a responsive layout to provide a seamless experience on both desktop and mobile devices.
-
Comprehensive SEO
We conducted comprehensive keyword research and search engine optimization to boost the website’s ranking and visibility.
Featured Case Studies
We helped EV Universe create and develop its brand positioning and identity to stand out as a new marketplace and knowledge hub for used electric vehicles.
We launched this brand with targeted messaging, a custom-designed logo, a vibrant color palette and custom brand guidelines to ensure brand consistency and growth online.
We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.
We helped San Francisco-based event company CrawlSF create an all-new logo and visual identity to support its brand growth.
We helped CrawlSF express their “Experience Francisco Like a Local” promise through visual design, messaging and website launch.
We helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.
To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.
We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.
We delivered an extensive, dynamic brand overhaul for Capixa, a startup specializing in small business funding.
Our challenge was to craft a compelling new brand identity, complete with a catchy name, custom logo and captivating graphics.
Leveraging the diverse talents of our team, from brand strategists to content marketers, we aimed to develop a straightforward yet supportive lending brand, appealing to a broad customer base.
We partnered with TRC Healthcare, a leader in continuing education for healthcare professionals to effectively articulate their broad expertise and extensive portfolio.
Our approach spotlighted TRC Healthcare’s mission and distinctive value, shifting the narrative from technical features to the meaningful impact and benefits delivered to their diverse audience.
Get The Latest Web Design
Insights Delivered To Your Inbox
Digitizing Your Business Growth
"*" indicates required fields