Selling 160+ Courses In 3 Months
- Productside, a product management training and consulting provider, needed a new website to strengthen its brand image and attract more students to its product management courses.
- Digital Silk redesigned the website to simplify user sign-up flow and streamline course selection to sell more courses.
- The result: Over 160 courses sold in three months
The Challenge
Productside had great customer retention and course ratings but needed to boost sales to new customers.
Customer Acquisition
Productside was struggling to capture a competitive market share of the product management niche.
Thought Leadership
As a learning platform, Productside was looking to build trust and authority within its community through thought leadership.
Driving Conversions
The group’s top-tier courses represented similar prices to more established institutions, meaning they received fewer conversions than cheaper competitors.
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UX Redesign
Our team identified and removed points of friction in the customer journey, from the first click to signing up for a course.
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Funnel Audit
Digital Silk analyzed and reconstructed the conversion path on every channel that drives leads to website conversions.
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Strategic Brand Positioning
Taking the rebrand to market and intentionally positioning it where it can provide most value was a strategic decision we made early on.
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Competitive Brand Identity
Our branding team created a new look that helps establish Productside as a leader in product management learning.
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