Achieving Over 75% Uplift In Digital Performance Within 6 Months
- POWR2, a portable energy storage systems provider, approached us to design a modern website that educates visitors about their product benefits.
- We delivered a custom website redesign with streamlined navigation, engaging user experience (UX) elements and clear conversion paths to drive brand awareness and market education.
- The result: A 77% increase in overall website traffic within just six months
The Challenge
POWR2 needed a comprehensive strategy focused on modernizing their digital presence, educating prospects,
encouraging lead generation and optimizing conversion rates.
Educating The Market
With the portable energy storage segment still growing in the US, educating the market and raising brand awareness were crucial for POWR2’s future sales.
Modernizing Digital Presence
The existing website needed a significant update to reflect the innovative nature of POWR2’s products and to cater to the modern user’s expectations for both desktop and mobile experiences.
Conversion Optimization
Despite having innovative solutions, the existing digital platform was not optimized for converting visitors into leads, particularly in engaging users to take actions such as filling out a contact form.
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Revamped Website Design
We introduced a modern, clean design emphasizing large visuals and streamlined navigation to effectively showcase POWR2’s products and technologies.
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UX Enhancements
Digital Silk improved the overall user experience with a focus on mobile responsiveness, loading speed and interactive elements, such as a 3D model, to engage visitors.
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Conversion Funnel Optimization
We developed clear conversion paths, including prominently placed Talk To An Advisor calls to action (CTAs), and mapped out user journeys to guide visitors smoothly from initial interest to lead generation.
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