Miami Country Day School Web Redesign Case Study
- A top private school in Miami wanted to grow online visibility and engagement
- We redesigned over 60 pages and worked with over 5,000 images to capture the school’s unique culture and campus
- The result: 32% decrease in bounce rate shortly after launch
THE CHALLENGE
Miami Country Day School (MCDS) needed an engaging and informative website that captured the spirit of the school’s community.
Short Timeframe
The site needed to be ready in just three months, in time for students to go back to school and teachers and parents to find the information they needed to prepare for life back on campus.
Multiple Stakeholders
Their website was a company website with very few critical touchpoints in influencing customer’s decision – but it wasn’t created for this scope, and was ultimately unsuccessful in securing leads. In addition, the leads that Miami Country Day School did capture weren’t sent directly to the sales force.
Different Audiences
We had multiple audiences and we needed to accommodate the customer journey and the messaging for each of them: existing parents and students, faculty members, prospect parents and students, alumni and more.
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Website Strategy
We worked closely with the client and each head of department to understand the school’s philosophy, and supplemented their insights with thorough competitive research. These insights informed MCDS’ new sitemap, user journeys, look and feel.
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Custom Website UX & UI
Digital Silk worked with over 5,000 images to capture the real look and feel of the school. Our copywriter created content to showcase the school’s dedication to each student’s unique mind and made sure we told a story that resonated with both parents and students.
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Educational Website Development
We developed MCDS’ redesigned website on their platform of choice Blackbaud. Blackbaud is a school management software and CRM designed for K-12 schools.
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Search Engine Optimization
Every website we plan and create is fully optimized for search engines. From on-site to technical optimization, MCDS’ redesigned website is discoverable on search engines and ready for SEO campaigns.
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