Growing Organic Traffic
By 42% Through Strategic Optimization
- Keona Health faced messaging, navigation, and conversion challenges with B2B leads.
- We optimized messaging, improved navigation, and enhanced design for a better user experience.
- This approach led to a 42.50% improvement in organic search, resulting in enhanced discoverability and user engagement.
The Challenge
Messaging obstacles, navigation issues and conversion barriers prevented the brand from conveying their unique value proposition, offering and engaging user experience and driving B2B leads.
Messaging Obstacles
Keona Health’s unique value proposition was hindered by unclear messaging, making it challenging for website visitors to understand the benefits of the brand’s AI intelligent patient self-scheduling software.
Navigation Issues
The website posed navigation challenges, which resulted in low time on site and limited traffic, signifying a poor user experience.
Conversion Barriers
The cluttered copy and confusing navigation elements presented significant barriers to conversion, preventing the effective capture of B2B leads.
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Optimized Messaging for Clarity
To address the issues of unclear messaging and cluttered copy, we refined Keona Health’s value proposition and created compelling messaging that resonated with the target audience.
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Improved Navigation for User Experience
We redesigned the navigation system to make it more user-friendly, ensuring that prospective users could easily find the information they needed.
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Keyword Messaging & Planning
Our team conducted comprehensive keyword research and optimized the site for search to improve search engine visibility.
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Landing Page and Navigation Design
We designed and implemented a visually appealing and user-friendly landing page, incorporating new navigation features to enhance the overall user experience.
Featured Case Studies
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To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.
We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.
We delivered an extensive, dynamic brand overhaul for Capixa, a startup specializing in small business funding.
Our challenge was to craft a compelling new brand identity, complete with a catchy name, custom logo and captivating graphics.
Leveraging the diverse talents of our team, from brand strategists to content marketers, we aimed to develop a straightforward yet supportive lending brand, appealing to a broad customer base.
We partnered with TRC Healthcare, a leader in continuing education for healthcare professionals to effectively articulate their broad expertise and extensive portfolio.
Our approach spotlighted TRC Healthcare’s mission and distinctive value, shifting the narrative from technical features to the meaningful impact and benefits delivered to their diverse audience.
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