IBM Scalable Microsite Design Case Study
- IBM wanted to adopt localized marketing strategies by creating 200 new micro websites in Europe
- We developed guidelines, processes and localized marketing strategies for each site
- The result: 200+ new websites in 21 countries in 5 months
THE CHALLENGE
Global IBM Locations struggled to adopt new industry-specific marketing communications effectively
Reaching New Markets Online
The company had to refresh the industry-specific marketing communications and launched a new platform for 19 Industries made of over 200 webpages that had to be localized in Europe.
Microsite Adoption
The team then realized that every country encountered similar problems in the adoption process and took very long to solve them or didn’t know where to find the necessary information to update on the pages.
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Insurance
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Retail Consumer Products
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Telecommunications & Media Entertainment
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Energy
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