600+ Table Reservations In Two Months
- Headwaters needed to attract new customers and encourage repeat diners with a website that reflected its gastronomic and ambient offering.
- We proposed a comprehensive solution that included website design and targeted pay-per-click (PPC) campaigns on social media and Google.
- Result: Lower cost-per-acquisition (CPA) of $3.52 and 600+ table reservations in two months.
The Challenge
Headwaters, as a brand-new culinary destination, faced a set of challenges in establishing a strong online presence:
No website booking system
Without a website reservation system, the restaurant couldn’t accommodate high demand or improve user experiences with easy and quick table reservations.
Promoting a brand-new restaurant
Headwaters Restaurant & Pub needed to effectively market its unique dining experience online by translating the in-person experience to a digital landscape.
Localized remarketing difficulties
A new digital strategy needed to specifically target local guests through location-based advertising and implement remarketing tactics to re-engage diners.
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Simple & Clean Website Design
We designed the website with a minimalist aesthetic, streamlining user navigation. We used high-quality imagery and targeted messaging for prospect diners.
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Intuitive Booking System
We simplified the reservation system to ensure that booking a table is as enjoyable as the dining experience itself. We focused on making the process quick and straightforward, minimizing the steps needed to secure a reservation.
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Ambience Showcasing
We created a virtual showcase on the website to capture the unique atmosphere of Headwaters, allowing potential patrons to get a sense of the ambiance before they set foot in the restaurant.
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Strategic PPC Campaign Planning
We devised PPC campaigns with a strategic approach, aiming to capture the attention of Headwaters’ target demographic. Our campaigns are crafted to resonate with those who appreciate fine dining and a superior atmosphere, ensuring that every click contributes to brand growth and recognition.
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