Boosting Sales With Consumer Centric Email Marketing Strategies
- Geissele was looking to strengthen their email marketing channel performance and improve conversion rate for the visitors who already visited their website during the sales periods.
- We built an email marketing strategy that follows our best practices and target audience behavior as well as email automation to increase channel performance.
- The result: 2x increase in revenue from email YoY
The Challenge
Geissele needed help with improving email marketing performance:
Nurturing leads only during high-intent sale periods
Sale periods are usually a period of high search intent for their products, but they needed a strategy to capture and nurture warm leads throughout the year, bringing repetitive sales for the brand.
Inadequate email data
The previous email marketing platform they used fell short in delivering adequate information, data and robust metrics, making it challenging to make well-informed and strategic business decisions.
No campaign customization
Campaigns were not tailored to match users’ relevant product searches, and the absence of email automation further hindered the efficient completion of the checkout process for our customers.
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Email Campaigns & Automations
We executed email campaign segmentation based on user intent. Visitors who already showed purchasing intent were offered discounts and reminders through automated email flows, combined with nurturing and educational content for the Geissele community.
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Upsell Strategy
We tracked and analyzed the most successful actions and purchasing habits of repetitive customers to create an upsell strategy and anticipate their needs based on frequency.
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Data Migration
By migrating data to a new platform, we created a better tracking system to reinforce decisions.
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Goal-Oriented & Data-Based Reports
Improved reporting helped us understand performance better and align it with client’s business goals, and it improved the client’s decision-making process, which is reflected in the performance of the channel as well.
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User Retention
We removed all unengaged subscribers and prepared relevant content for future communication with a content plan composed of nurturing, educating and sale offers.
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