FieldEdge Website Redesign Case Study
- FieldEdge, a leading provider of field management solutions. wanted to attract more leads online
- We helped them rebrand and redesign their website to engage their diverse target market
- The Result: 19% increase in traffic shortly after launch
THE CHALLENGE
FieldEdge, a leading field service management system, needed to optimize their brand positioning, messaging, and digital presence to grow credibility among prospects
Competitive Industry
With over 10 notable competitors in the industry, FieldEdge needed a design to help them stand out as the leading field service management software provider with over 40 years of innovative experience.
Diverse Audiences
A wide audience range meant we needed to accommodate the customer journey and the messaging for each group. This included explaining the benefits for everyone on the customer’s team, from the field to the office, while covering all the industries that their clients work in, including HVAC, plumbing, electrical, locksmith and appliance repair.
Complex Product
Although complex, the product needed to be presented in a way that was easy to understand and navigate, which meant we needed to redo the website structure and improve the user flow to ensure a clear conversion funnel.
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Brand Strategy
Our brand strategy leveraged FieldEdge’s 40-year history and company culture to establish credibility and position this award-winning company as a leader in their market.
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Website Strategy
Digital Silk run a thorough competitive, industry, and user analysis to plan the new website user journeys, messaging, and the conversion funnel.
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Website Redesign
FieldEdge’s updated brand identity informed our creative web design decisions. Using light animation, a vibrant palette and human-centric visuals, we managed to humanize the brand, increasing its appeal.
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SEO
From design to code and header structure, FieldEdge’s new website is fully optimized for search engines so their prospects can discover them as the need for FieldEdge’s solutions arises.
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