Website Redesign Drives Nearly 50% Increase In User Engagement And Active Users
- Devensoft is a leader in M&A software solutions. The company wanted to boost lead generation, redesign their website and improve user experience (UX).
- Digital Silk redesigned Devensoft’s website in a way that enhances brand visibility, improves user engagement and facilitates navigation for their customers.
- After the redesign, Devensoft’s user engagement rates grew significantly, including the number of active users and improved session metrics.
The Challenge
Devensoft, a leading M&A software solutions provider, needed to fully optimize their website to provide an intuitive user experience to their target audience.
Lead Generation Focus
Devensoft’s main goal was to attract more qualified leads. The old website was failing at converting visitors into potential clients.
Outdated UI/UX
The previous website did not meet the needs of Devensoft’s target demographic. Navigation and accessibility — key functionalities of a website — were outdated and required improvement to ensure seamless user experience.
Unclear Messaging
Devensoft needed a platform that highlighted the power and the capabilities of their software and effectively showcased its unique benefits to users.
-
Enhanced UI/UX Design
The new design of Devensoft’s website features a clean interface that facilitates navigation, making it easier for users to explore Devensoft’s services. This improvement ensures a user-friendly experience for M&A professionals.
-
Optimized Lead Generation Strategies
We implemented clear conversion funnels and strategically placed calls-to-action buttons throughout the site, which helps convert visitors into qualified leads and facilitates Devensoft’s growth.
-
Improved Engagement Features
User experience improvements result in longer on-site sessions and increased user engagement across the website.
Featured Case Studies
We helped EV Universe create and develop its brand positioning and identity to stand out as a new marketplace and knowledge hub for used electric vehicles.
We launched this brand with targeted messaging, a custom-designed logo, a vibrant color palette and custom brand guidelines to ensure brand consistency and growth online.
We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.
We helped San Francisco-based event company CrawlSF create an all-new logo and visual identity to support its brand growth.
We helped CrawlSF express their “Experience Francisco Like a Local” promise through visual design, messaging and website launch.
We helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.
To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.
We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.
We delivered an extensive, dynamic brand overhaul for Capixa, a startup specializing in small business funding.
Our challenge was to craft a compelling new brand identity, complete with a catchy name, custom logo and captivating graphics.
Leveraging the diverse talents of our team, from brand strategists to content marketers, we aimed to develop a straightforward yet supportive lending brand, appealing to a broad customer base.
We helped TRC Healthcare, a leader in continuing education in the healthcare space, create and organize a cohesive visual language used across their large and expanding portfolio of brands.
Our brand strategy, brand architecture and brand visual design services combined to help set the brand up to scale.
Get The Latest Web Design
Insights Delivered To Your Inbox
Digitizing Your Business Growth
"*" indicates required fields