Securing 23% More Users Through Design & Branding
- Leading organizer of pub crawls and holiday events in San Francisco Bay Area needed a new website and branding.
- We created a new logo and designed a fresh website with great user experience and execution of the technical SEO.
- The result: 23.41% more users and a 213.89% increase in average session duration
The Challenge
CrawlSF approached us to help with their goal of becoming the go-to resource for discovering events and activities in San Francisco, appealing to both residents and tourists alike.
Poor User Experience
CrawlSF needed to address the critical issue of improving user experience on their platforms, aiming to substantially increase user satisfaction for both desktop and mobile users and turn visitors into customers.
Preserving Existing Ranking & Traffic
They had dedicated significant efforts to SEO on their old website and faced the challenge of ensuring that these search engine rankings were not negatively impacted following the website redesign.
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Industry Trends & Competitor Review
To establish a clear and effective brand strategy for the new website, we conducted a comprehensive review of current industry trends and a detailed analysis of key competitors, which allowed us to identify areas where CrawlSF could uniquely position itself in the market.
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Crafting UVP & Brand Identity
The insights gained from our analysis were instrumental in shaping a distinct unique value proposition (UVP) for CrawlSF. We worked to articulate what sets CrawlSF apart from its competitors, focusing on its strengths and unique offerings to appeal to both locals and visitors in San Francisco.
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Creation Of The New CrawlSF Logo
As the culmination of this strategic branding process, the new logo served as a critical component in establishing the brand’s identity and was integrated throughout the website, reinforcing the brand’s presence and recognition in the market.
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New Website Strategy & UX Design
Digital Silk worked on the optimal website sitemap and layout that would help users find events and information that they need very fast on the website. We also emphasized the importance of typography and photography on the web space, that would make it more readable and easy to navigate.
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Search Engine Optimization
Our approach included a detailed content audit, strategic keyword research and implementation, and enhancing the website’s technical framework to improve structure, speed, and responsiveness, thereby boosting search engine visibility and user experience.
Featured Case Studies
Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.
Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.
We partnered with TRC Healthcare, a leader in continuing education for healthcare professionals to effectively articulate their broad expertise and extensive portfolio.
Our approach spotlighted TRC Healthcare’s mission and distinctive value, shifting the narrative from technical features to the meaningful impact and benefits delivered to their diverse audience.
By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.
With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.
From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.
Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.
Our web design and development specialists worked to provide NYC-based real estate firm NewDevRev with an upscale web design on a custom-developed platform.
Through a creative, responsive design that includes a tailor-made search and filter element, visitors can easily access NewDevRev’s upscale website.
Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.
Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.
We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.
Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.
We delivered a modern website redesign for global energy company Puma Energy. Our team created a responsive web design with UX-optimized features, including strategically chosen typography, vibrant colors throughout and high-quality custom graphics, in turn increasing engagement by 63% in three weeks.
We also provided extensive keyword research and search engine optimization, helping to grow website visitors by 27% in the same period.
We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.
Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.
We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.
Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.
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