Large coastal-style family home with gray shingle siding, a wraparound porch, manicured landscaping, and expansive front lawn in a quiet residential neighborhood.

Bethpage Federal Credit Union

The Challenge

BFCU set out to rebrand and redesign their website to improve user experience and
attract a younger audience, all while expanding its digital marketing reach nationwide.

Addressing A Diverse Audience

BFCU struggled with connecting with a wide-ranging audience, specifically targeting millennial business owners.

To overcome this challenge, they needed help with tailoring the customer journeys and messaging to resonate deeply with the unique values of each of the target segments.

Seamless In-Bank to Online Experience Transition

The challenge involved bridging the gap between the traditional in-bank experience and establishing a full-scale digital presence on the website.

This required laying the foundations for the innovative concept of a virtual branch, offering a cohesive and engaging experience for customers transitioning to the online platform.

bfcu-stacked-3

The Solution

Our award-winning designers and branding specialists worked together to deliver a
superior and intuitive website design while improving BFCU’s target positioning.

Some of our deliverables included:

  • Brand Repositioning

    We worked on refining BFCU brand positioning strategy to align their messaging, unique value proposition with the values and expectations of their target audience, ensuring a more approachable and appealing brand image.

  • Custom Website Design

    We collaborated with BFCU to revamp their website, introducing innovative features such as a streamlined online banking interface, interactive financial calculators and seamlessly integrated scheduling appointments.

    This resulted in a finely-tailored digital space that enhances user engagement and ensures a modern, efficient banking experience for their clients.

  • Personalized Experience

    We created different conversion funnels for both personal and business banking services. This allowed different users to easily find information they needed.
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The Results

We refined BFCU’s brand positioning to connect with a new generation of members. We paired that with a custom website redesign for the New York credit union, featuring dedicated funnels for personal and business banking. As a direct result of this:
  • We improved user acquisition by
    4.2K%
    showcasing the strategy’s success in driving meaningful interactions
  • We increased total visitors by
    3.5K%
    effectively expanding BFCU’s reach to a broader audience
  • We increased total sessions by
    1.3K%
    a significant increase implying that more sessions are being conducted
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Selected projects

Success Stories
That Drive Results

Explore our case studies & see how we grow brands online.

Turning Xceedance’s Digital Potential Into Measurable Growth

As a leader in insurance technology and operations, Xceedance needed a website that matched the innovation behind its services.

A complete digital transformation introduced a more compelling brand experience, streamlined lead-generation pathways and enhanced recruitment capabilities.

Read Case Study
Xceedance website design featuring modern digital layouts that showcase insurance technology solutions, operational support services, and data-driven business capabilities.

Turning Beckway’s Complex Expertise Into A Clear Digital Story

Beckway had built a reputation for helping private equity firms drive operational value, but its website wasn’t effectively communicating that expertise.

A strategic redesign simplified the user journey, restructured content around key audiences and introduced a modern, scalable experience that better reflected Beckway’s position in the market.

Read Case Study
Website design mockup for Beckway featuring private equity consulting services, executive search solutions, and value creation strategies displayed through modern, professional digital layouts.

Reimagining Capixa’s Funding Experience

Traditional lending brands often focus on transactions. Capixa wanted to focus on people.

From its name to its visual language, every element was designed to make funding feel more accessible, supportive and aligned with the ambitions of small business owners.

Launch Website
Three stacked images of Capixa's website design

Modernizing Vacca Family Law Group Brand

Navigating family law matters can be overwhelming, making trust and clarity essential from the very first interaction.

Vacca Family Law Group needed a digital presence that reflected its compassionate approach while reinforcing its reputation as a trusted legal advocate.

The result is a professional, approachable platform that helps prospective clients feel informed, supported and confident when seeking legal guidance.

Read Case Study
Vacca Family Law Group website design featuring modern, approachable layouts that highlight family law services, collaborative divorce solutions, and client-centered legal guidance.
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