Increasing User Acquisition By 4161% Through Custom Website & Branding
- BFCU, a leading credit union in New York, needed help with brand repositioning and website redesign to offer a more engaging, effective online presence that resonates with a new generation of users
- We revamped their website, creating a more engaging experience for their diverse target audience and refining their brand positioning strategy
- The result: 4161% surge in new users and a 1303% increase in the number of sessions
The Challenge
BFCU set out to rebrand and redesign their website to improve user experience and attract a younger audience, all while expanding its online presence nationwide.
Addressing A Diverse Audience
BFCU struggled with connecting with a wide-ranging audience, specifically targeting millennial business owners. To overcome this challenge, they needed help with tailoring the customer journeys and messaging to resonate deeply with the unique values of each of the target segments.
Seamless In-Bank to Online Experience Transition
The challenge involved bridging the gap between the traditional in-bank experience and establishing a full-scale digital presence on the website. This required laying the foundations for the innovative concept of a virtual branch, offering a cohesive and engaging experience for customers transitioning to the online platform.
-
Brand Repositioning
We worked on refining BFCU brand positioning strategy to align their messaging, unique value proposition with the values and expectations of their target audience, ensuring a more approachable and appealing brand image.
-
Custom Website Design
Digital Silk collaborated with BFCU to revamp their website, introducing innovative features such as a streamlined online banking interface, interactive financial calculators and seamlessly integrated scheduling appointments. This resulted in a finely-tailored digital space that enhances user engagement and ensures a modern, efficient banking experience for their clients.
-
Personalized Experience
Digital Silk created different conversion funnels for both personal and business banking services. This allowed different users to easily find information they needed. We supported their user journey with compelling messaging that contributed to higher conversions and more time on site.
Featured Case Studies
Our team crafted a cutting-edge, on-brand design that strengthens the distinctive visual identity of electric vehicle marketplace EV Universe.
Featuring dynamic visuals and interactive elements, the innovative platform drives credibility while elevating user experience for buyers and sellers alike.
We partnered with TRC Healthcare, a leader in continuing education for healthcare professionals to effectively articulate their broad expertise and extensive portfolio.
Our approach spotlighted TRC Healthcare’s mission and distinctive value, shifting the narrative from technical features to the meaningful impact and benefits delivered to their diverse audience.
By creating a distinctive design tailored for a high-end electronics eCommerce store, we helped position Bang & Olufsen as a tech market innovator.
With a unique design and a streamlined sales funnel, our digital solutions targeted both UX and UI to grow brand visibility and customer engagement.
From website design to digital marketing, brand strategy and SEO, our end-to-end digital solutions helped Rollink grow their revenue by 500% as they entered the U.S. market.
Our WooCommerce-powered solution features micro-animations, an immersive product experience and a checkout process optimized for conversions.
Our web design and development specialists worked to provide NYC-based real estate firm NewDevRev with an upscale web design on a custom-developed platform.
Through a creative, responsive design that includes a tailor-made search and filter element, visitors can easily access NewDevRev’s upscale website.
Working with G2 eSports’ community-based identity, we developed a custom eCommerce platform to reinforce the organization’s legendary position in the eSports industry.
Our design and development team introduced a streamlined shopping experience and strategically planned community design to grow conversions and support brand authority.
We reimagined luxury men’s clothing brand Paul Stuart’s digital experience with a streamlined conversion funnel and custom eCommerce design.
Our design helped increase on-site engagement and conversions through a mixture of user-friendly features and a reinvention of Paul Stuart’s classic visual identity.
We delivered a modern website redesign for global energy company Puma Energy. Our team created a responsive web design with UX-optimized features, including strategically chosen typography, vibrant colors throughout and high-quality custom graphics, in turn increasing engagement by 63% in three weeks.
We also provided extensive keyword research and search engine optimization, helping to grow website visitors by 27% in the same period.
We redesigned Ventura Foods’ corporate website to create a fully optimized digital experience.
Included in the user-centric design is a video in the hero section, engaging micro-animations, a custom cursor and chatbot functionality.
We were tasked with launching a new website for National Lighting’s high-quality B2B power charging accessories and lighting solutions company, MOD.
Our team delivered end-to-end digital services to elevate MOD’s UX and boost orders. Our partnership spanned website strategy, architecture and messaging, responsive design and development, custom eCommerce integrations and marketing.
Get The Latest Web Design
Insights Delivered To Your Inbox
Digitizing Your Business Growth
"*" indicates required fields