Driving Growth And Sales Through A Targeted Multi-Channel Strategy
- AutogenAI, a cutting-edge generative AI solution helping organizations write more winning proposals and grants, sought to expand its customer base while navigating the challenges of a competitive market
- Our team implemented a strategic, data-driven marketing approach leveraging Google PPC and LinkedIn paid campaigns to maximize ROI and lower CPA
- The campaign achieved a significant increase in qualified leads, boosting sales pipeline efficiency by over 40% and firmly positioning AutogenAI as a trusted solution provider
The Challenge
AutogenAI needed to establish brand trust in the competitive US market while optimizing paid campaigns, engaging diverse audience segments and simplifying its complex buying journey.
Low Brand Awareness In The US
As a newcomer to the US market, AutogenAI encountered the challenge of establishing its presence and building trust with its target audience, all while maintaining its growth trajectory in the EMEA and APAC regions.
High CPA In Paid Channels
The checkout process was complicated, making it difficult for customers to add items to their cart, proceed to checkout or consider membership upgrades.
Diverse Audience Segments
AutogenAI’s offerings appealed to a broad spectrum of businesses, requiring tailored messaging to engage each segment effectively.
Complex Buying Cycle
Selling a cutting-edge AI solution demanded an educational approach to communicate its benefits and applications.
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Google PPC Optimization
Launched and continuously optimized Google Ads campaigns, targeting high-intent keywords and reducing CPA while maximizing conversions. We also focused on A/B testing on ad creatives to improve campaign efficiency.
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LinkedIn Paid Ads Campaigns
We created engaging campaigns targeting decision-makers in key industries and delivered tailored content highlighting the platform’s value propositions for professionals in automation, AI and productivity improvement.
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Audience Segmentation And Retargeting
Our team devised a retargeting strategy to nurture prospects through the decision-making journey, using engaging and educational content.
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Data-Driven Insights
We leveraged in-depth analytics to refine performance, improving spend efficiency across channels.
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