Growing New Users By 235% With eCommerce Best Practices
- Arnold Jewelers, a family-owned jewelry business, wanted to modernize their website and provide a seamless experience for online shoppers.
- We reorganized and redesigned their website to secure more leads and conversions.
- The result: A 235% increase in new users, 418% boost in return users over 12 months and $500,000 in additional sales nationwide over nine months.
The Challenge
Arnold Jewelers required an eCommerce website experience that showcases their variety of products and services while providing a secure buying process.
Diverse Inventory
From vintage and unique jewelry to custom pieces and, timeless watches, Arnold Jewelers needed a website structure that was organized and easy to navigate.
Unoptimized User Journeys
The old website had links going to third-party websites, creating a confusing experience for the user and directing visitors away from the online store.
Fighting Fraud
Due to the unique nature and cost of some of Arnold Jewelers’ items, certain products require a verification check before a user can purchase it online.
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Updated Website Architecture
Digital Silk reorganized the sitemap and menu to improve the architecture, or structure of the website, grouping categories and subcategories together in a way that users could easily navigate.
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Custom Web Design
Our custom web design relied on featuring large images of the jewelry, strong headers, and muted colors to showcase the stunning collections.
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eCommerce Best Practices
Our digital strategist created conversion funnels for the user that bring the website visitors through a seamless and satisfying journey, from “just browsing” to “just wow!”
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