Increasing New Users & Engaged Sessions By 40%+
- Allegiance Industries, a large-scale facility services provider, had an outdated website that failed to generate leads, lacked modern design, and made content updates difficult.
- Digital Silk redesigned Allegiance Industries’ website, focusing on a modern look, improved user experience (UX) and effective lead generation tools.
- The results: One month after its launch, the revamped website showed significantly increased user engagement, reduced bounce rates and increased new user acquisition.
The Challenge
Allegiance Industries needed an updated web design and faced difficulty generating high-quality leads.
Outdated Website
Founded in 1988, Allegiance Industries had evolved into a diversified facility services provider, but their website did not reflect their current capabilities and modern approach.
Poor Lead Generation
Despite various marketing efforts, the website did not convert visitors into leads effectively. Allegiance Industries received irrelevant inquiries about residential cleaning, which they do not provide.
Inflexible Content Management
The old site did not allow the team to make updates or edits easily, hampering their ability to keep content fresh and relevant.
Marketing Inefficiencies
Attempts with Google Ads were largely ineffective, driving traffic that did not match their target market, primarily resulting in residential cleaning inquiries.
Need for Modern Design
Allegiance Industries wanted a modern website to enhance its sales effectiveness and attract new leads.
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Comprehensive Website Redesign
Digital Silk overhauled the Allegiance Industries website, introducing a modern design that aligns with the company’s evolution and industry standards. The new design is visually appealing, user-friendly and easy to navigate.
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Enhanced Lead Generation
Digital Silk implemented strategic lead generation tools and clear conversion funnels to guide visitors through the process of understanding Allegiance’s services and converting them into potential leads.
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Flexible Content Management
The new website includes a robust content management system that allows easy updates, ensuring the site remains current and engaging.
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Targeted Marketing Support
Through integrating advanced analytics and targeted marketing strategies, we helped Allegiance avoid irrelevant traffic and attract the right audience.
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Consistent Branding
We ensured that the new website consistently reflects Allegiance Industries’ brand identity and their position as a leading facility services provider.
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