Securing a 90.56% Engagement Increase Through Design & Conversion Optimization
- AGS Devices needed to modernize its outdated website, improve its user experience and integrate efficient content and inventory management systems.
- Digital Silk redesigned AGS Devices’ website, focusing on a sleek, user-friendly experience, seamless inventory integration and content management tools to support their growth.
- The revamped website significantly increased user engagement, decreased bounce rates and boosted new user acquisition.
The Challenge
Modernize AGS Devices’ website to increase user engagement and new user acquisition.
Outdated Website & Poor User Experience
AGS Devices, a family-owned distributor of electronic components, moved from New York to Florida in recent years. While the company’s website reflected its progress, it needed a modern design and user interface, making it difficult to navigate the site.
Inventory Management Challenges
With over 16,000 products, AGS Devices needed help managing and updating its inventory on the site. Daily updates were a cumbersome process, since the old system did not easily integrate with their enterprise resource planning (ERP), customer relationship management (CRM) system — ePDS by Axiom Software.
Poor Lead Generation & Limited Digital Presence
Their current website did not generate substantial leads and was not optimized to convert visitors into clients, which was vital for scaling their operations.
Outdated Design and Inefficient Content Management
The existing website design was outdated and did not provide a flexible content management system (CMS). As a result, the AGS team could not regularly update stock, market data, and company news, further affecting their visibility.
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Comprehensive Website Redesign
The Digital Silk team revamped AGS Devices’ website, creating a modern, clean design that reflects their growing success. The UX was designed to make navigation easier for their business-to-business (B2B) audience, such as aerospace and healthcare manufacturers.
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Integrated Inventory Management
To address the challenge of managing over 16,000 product listings, we integrated their ePDS system with the website. This allowed for automatic daily updates from their inventory, ensuring the website always reflected their current stock. We also incorporated search and filter functionalities to make it easier for users to find specific products.
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Conversion Optimization & Lead Generation
We used strategic lead generation tools and created clear conversion funnels to convert visitors. AGS Devices reduced bounce rates and increased time-on-site metrics using a targeted marketing strategy and advanced analytics.
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Consistent Branding & Future Scalability
AGS Devices’ new website reflects the company’s brand identity as a leading provider of electronic components. Furthermore, the scalable design allows the website to grow with the company, with room for future features such as multilingual functionality.
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