Increasing Purchases By 35.63% Within A Month With A Shopify Redesign
- Absolute Dogs, an online dog training platform, struggled with a slow, confusing WordPress website that misrepresented its offerings
- Our team created a new Shopify website, complete with optimized conversion funnels and a clearer user journey, which made it easier for customers to navigate courses and memberships
- The new website led to a 77.88% increase in add-to-cart actions and a 35.63% boost in completed purchases within the first month
The Challenge
Absolute Dogs needed a streamlined, high-performing website to clarify its offerings, improve conversions and attract the right audience.
Poor Navigation And Clarity
The previous website made it challenging for users to understand Absolute Dogs’ offerings. It was unclear what courses were available, the distinctions between one-off courses and memberships, and what each option included.
Low Conversion Rates
The checkout process was complicated, making it difficult for customers to add items to their cart, proceed to checkout or consider membership upgrades.
Misaligned Organic Traffic
The site’s structure and content led to poor keyword targeting, placing the brand in the wrong organic market.
Outdated Technology And Workflow Issues
Customer data and membership records were stored with their email provider, lacking security and scalability. Their learning content was on a WordPress site that needed to integrate with their eCommerce platform.
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Website Redesign And Migration
We moved Absolute Dogs from WordPress to Shopify, creating a faster, more user-friendly website. The new site highlights the benefits of our courses and memberships, making it easy for users to differentiate between offerings and navigate from product exploration to checkout.
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Optimized Conversion Funnels
We updated the site architecture to guide users through a logical journey and designed actionable CTAs and clear upsell opportunities to encourage membership conversions.
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SEO Strategy
Our team restructured the content to target relevant keywords, aligning with Absolute Dogs’ unique offerings. We also enhanced the content architecture to improve organic search performance.
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System Integration Planning
We partnered with Absolute Dogs to integrate their Shopify site with their WordPress learning platform. Through comprehensive planning and advisory sessions, we ensured real-time communication between the platforms, enhancing data management and user experience.
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