Increasing Engagement & Visibility Through Modernization & SEO Strategy
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ABC Senior Services looked to organize and improve its website content with a responsive, updated design that also boosts visibility and domain rating.
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We reorganized the website content with a modern custom design and simplified navigation while driving traffic through backlinking and keyword ranking strategies.
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There was a 118.23% surge in user sessions, a 13.55% increase in average time on page and a 9.8% drop in bounce rate, along with nearly 1 million Google impressions and 2.5k referring domains.
ABC Senior Services
The Challenge
Disorganized Content And Design
The website’s content was disorganized and its design elements were overwhelming, making it difficult for users to find the information they needed.
Outdated Design
The web design was outdated and lacked mobile responsiveness. It did not reflect the modern, professional image that Always Best Care wanted to convey.
Limited Domain Rating And Backlinks
The website’s Google domain rating was at 53 and it had limited referred backlinks, reflecting the need for enhanced online authority and trustworthiness.
Low Visibility
The website needed to improve its visibility by ranking higher for targeted keywords and reach potential clients in the senior and in-home care space.
The Solution
custom web design services, SEO and content solutions:
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Content And Design Restructuring
We restructured the content and streamlined the design across the website to provide a clear, organized, easy-to-navigate and valuable user experience. -
Modern Design
We updated the website to deliver a modern, professional website experience that better represented Always Best Care’s image across devices. -
Domain Rating And Backlink Enhancement
We executed targeted SEO activities, including increasing the number of referring domains to 249, to improve the website’s Google domain rating and enhance its online authority and trustworthiness. -
Visibility Boost
Our strategy involved comprehensive SEO and content optimization, including on-page and off-page tactics, to reach the top 10 positions on SERPs and expand to a broader audience.
The Results
Alongside it, backlink and keyword ranking work formed part of the SEO and digital marketing we deliver for California brands, lifting sessions 118% and pushing the site to nearly 1 million Google impressions.
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Increased sessions by118%highlighting the website’s newfound traffic
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Extended time on page by13%as visitors were more engaged with the content and design
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Raised Google impressions to nearly1mlnshowing greater search engine visibility
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Boosted new referring domains by
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