Increasing Conversion Rate By 120% With New Design For Franchise Website
- AAMCO is a well-known brand in the automotive aftermarket that started franchising in the early 1960’s. They needed a website that would generate leads for new franchise shops.
- Digital Silk designed a modern website with a simple user flow that would give users a concise overview of AAMCO franchising benefits and investment costs.
- The result: Increased form conversion rate by 120% shortly after the website launch
The Challenge
AAMCO needed to convert the right type of leads to support its franchisee business strategy.
Low Conversion Rate
AAMCO franchises wanted to create simple and effective user experience (UX), so that only qualified leads fill out the form and leave their contact info.
Unoptimized User Experience
The old website’s information structure and navigation were confusing for visitors, resulting in unqualified leads.
Brand Perception
The AAMCO brand has been around for over 60 years, so although there is a deep heritage, there is also a misconception of being traditional and lagging in technology.
-
User Experience
Digital Silk worked closely with AAMCO to understand their business model for automotive franchises and create messaging that resonates with modern franchisee prospects.
-
Information Architecture
А lot of time was invested in information architecture to deliver a seamless navigation experience and present important franchise information in a concise, visual narrative.
-
Writing For Search Engine Optimization
All page titles and texts were carefully crafted, having in mind relevant keywords and SEO best practices.
-
Responsive & Accessible Design
Without compromising design quality, we optimized design and code for mobile devices, and we followed through on essential web accessibility recommendations.
-
Website Performance
Finally, to receive high performance scores and optimization for search engines, we ensured neat code structure and optimized media files across the website.
Featured Case Studies
We reimagined J&H Tackle’s online store by enhancing UX/UI design and optimizing conversion funnels.
Our team implemented new dynamic content and video marketing that strengthens the brand’s reputation as a trusted leader in the fishing gear industry, showcases its affordability and engages customers on a deeper level.
We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.
We helped San Francisco-based event company CrawlSF create an all-new logo and visual identity to support its brand growth.
We helped CrawlSF express their “Experience Francisco Like a Local” promise through visual design, messaging and website launch.
We helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.
To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.
We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.
We delivered an extensive, dynamic brand overhaul for Capixa, a startup specializing in small business funding.
Our challenge was to craft a compelling new brand identity, complete with a catchy name, custom logo and captivating graphics.
Leveraging the diverse talents of our team, from brand strategists to content marketers, we aimed to develop a straightforward yet supportive lending brand, appealing to a broad customer base.
We helped TRC Healthcare, a leader in continuing education in the healthcare space, create and organize a cohesive visual language used across their large and expanding portfolio of brands.
Our brand strategy, brand architecture and brand visual design services combined to help set the brand up to scale.
Get The Latest Web Design
Insights Delivered To Your Inbox
Digitizing Your Business Growth
"*" indicates required fields