Branding Services In Houston
Houston is also a major corporate center, home to large-scale companies (like NASA!). To stand out in the largest city in Texas, you must be able to communicate what makes your business a cut above the rest — and that starts with a winning brand strategy.
Brand Strategy
A brand strategy identifies the right target audience, brand messaging and tone of voice for your brand.
Our tried and tested process focuses on defining your marketing goals and clear branding tactics to help you achieve them.
Logo Design & Style Guide
At Digital Silk, we design custom logos to capture your brand’s essence, make a lasting impression on your costumers and stand out from your competitors.
We will also design a style guide to ensure you use your logo and supporting visual elements consistently across channels and achieve consistency that fosters brand loyalty and recognition.
Explore logo design services.
Brand Naming
We help you choose the name that encapsulates what you do and what you stand for. After our first discovery call, where we learn about your business, we brainstorm, research and provide examples to give you a full scope of possibilities for your brand name.
In the end, we will help you choose a name that is recognizable and memorable to drive brand awareness and set you apart from your competitors.
Brand Package Designs
We offer creative packaging design services to support your product marketing needs. Our design experts will also provide supporting materials for point-of-purchase (POP) displays and tradeshow marketing.
Partner with Digital Silk to elevate your retail presence through our proven process of package designs that invites consumers to recognize and pick your product from the shelf.
Explore packaging design services.
Professional Rebranding Services
If your logo or other brand elements are outdated and you’re in need to refresh or you need to completely reinvent your online brand, Digital Silk has the expertise to make it happen.
We will study your brand to determine what sets you apart from competitors and deliver expert rebranding services to help you reach new market opportunities and connect with your target audience.
Explore rebranding services.
Enhance Your Branding With Digital Silk
"*" indicates required fields
Reliable Branding Agency In Houston
We grow brands for businesses across industries.
Featured Branding Projects
-
Brand Strategy and Brand Campaign Messaging
Refine positioning through a comprehensive landscape, audience and competitive analysis -
Storage Products Brand Strategy
Establishing a Distinct Consumer Brand for Premium Storage Products -
Beachfront Condo-Hotel Brand Strategy
Creating a Unified and Distinct Brand Identity for a Beachfront Condo-Hotel -
Brand Naming & Design
Repositioning a warehouse operations management brand through a full suite of rebranding services -
End-To-End Dog DNA Test Branding
Developing Dognomics’ brand, from strategy to design, to boost customer trust and loyalty -
Tax Compliance Rebranding
Refining and enhancing brand presence through rebranding strategy services -
Biotechnology Branding
Creating strategy and crafting design for branding collaterals to boost visibility -
Electric Energy Brand Repositioning
Revitalizing POWR2’s brand presence within the industrial energy industry through brand strategy, design and messaging -
Automotive Rebranding
Crafting brand collateral to drive brand recognition and alter perceptions across touchpoints -
Brand Strategy and New Brand Identity
Creating an authentic position as a national player in the wire and cable industry
-
A Comprehensive Landscape, Audience and Competitive Analysis
We helped SAB refine its positioning through a comprehensive landscape, audience and competitive analysis. Our insights led us to a bold unique value proposition and differentiated messaging.
We created brand campaign-style visuals that build upon the current brand style guide while infusing an updated tone, and bold imagery to reflect this messaging and to capture audiences.
-
Creating a Consumer Brand
We developed a comprehensive brand strategy, aligning BIWIN’s brand identity with the preferences and expectations of its target audience, focusing on differentiation and value proposition.
Our Branding team established a clear brand architecture, ensuring consistency and coherence across all consumer-facing touchpoints, while distinct from the corporate branding. We created compelling and evocative brand names for BIWIN’s storage product lines, resonating with the preferences and aspirations of the target market.
Our experts crafted a distinctive and memorable logo that visually represented BIWIN’s premium storage products, reflecting their commitment to quality and innovation. They compiled a comprehensive brand book, detailing guidelines for brand usage, messaging, visual identity, and tone of voice, ensuring consistency and coherence in brand communication.
-
Creating a Unified and Distinct Brand Identity for a Beachfront Condo-Hotel
Our team developed the new name, Lyfe Resort & Residences, to encapsulate the essence of a vibrant lifestyle by the beach. The brand strategy focused on differentiating Lyfe from its competitors by emphasizing its family-friendly atmosphere, privacy, and unique hybrid model.
We designed a new logo to reflect the modern, upscale, and approachable nature of the brand. Our experts compiled a comprehensive brand book, detailing the visual identity, tone of voice, and brand usage guidelines.
-
An End-To-End Brand Transformation
We helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.
To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.
We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.
-
Boosting Confidence With Strategy & Design
We created a vibrant visual identity for Dognomics — a DNA test kit product for dogs. Our team delivered a range of branding solutions, including strategy, logo design, website design and packaging design.
Our brand designers infused Dognomics’ commitment to superior care for dogs into their branding collaterals. The logomark represents the DNA double helix, along with care and heart for our canine friends, while the typography and color palette symbolize trust backed by science.
-
Reworking An Existing Brand
Our team had the opportunity to revamp tax compliance solution provider Exactera’s brand across channels.
We created an effective branding strategy that highlights its UVP, mission and vision.
Our efforts inspired a distinct visual identity, setting Exactera apart from competitors. Our team ensured clear messaging, communication and sleek design, enhancing the business’ presence across various touchpoints.
-
Branding Across Touchpoints
We supported Jeneil Biotechnology, a pioneer in fermentation technologies and natural flavors, in growing their brand online and establishing a visual presence at industry trade events.
We partnered with Jeneil to establish a custom brand strategy, brand messaging and branded content. Our team also delivered visual guidelines, imagery and elements to tell a powerful visual story across a range of branded touchpoints, including website, brochures, internal and external collaterals, and trade show booths and exhibits.
-
Industry-Leading Rebranding
We helped POWR2 reposition their brand and create messaging that supports thought leadership in the portable, hybrid electric power bank industry.
Starting with strategy, our branding solutions extended to logo and color palette, website messaging and creating an energized presence at industry events.
-
Rebranding To Realign Brand Values
We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.
Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.
-
A National Player in the Wire and Cable Industry
Our focus was on building out their value proposition pillars of industry expertise and customization to match customers’ needs. This is reflected in their website messaging, as well as the new brand identity we built for them to take their business into its next era.
The brand logo tells the story of the many colors, cables and lengths of wiring solutions they provide, with a contemporary, hint-of-retro flair. We also did custom 3D visual work to enhance the impact of their wire and cable product on the website.
Our Houston Branding Process
See how Digital Silk takes a proven approach to
grow brands and deliver measurable results in Houston and beyond.
OUR INDUSTRIES
Professional Houston Branding Company
Improve brand perception and attract more clients in Houston through our branding service.
Whether you’re looking to lightly refresh your brand or a complete overhaul, our branding experts will help you create a visual identity that stands out in your industry.
Emphasize professionalism and patient-centric care through our custom healthcare branding.
Exhibit reliability and innovation in your projects through our custom construction branding.
Receive a memorable identity in the world of digital retail and leave a lasting impression on your visitors.
Position yourself as a trusted and professional legal practitioner in Houston with Digital Silk.
Capture the essence of your hotel brand and leave a lasting impression on you guests in the competitive hospitality industry.
We emailed you the download link. Check your inbox and enjoy the whitepaper!
Digital Trends Guide
Download Our
2024 Guide To Growing Brands Online
"*" indicates required fields
Stay On Top Of Digital Trends
Subscribe to our newsletter to get the latest industry insights and branding best practices delivered to your inbox.
Recognized Digital Agency Experts
- Brand Strategy
- Communication Strategy
- Logo & Graphic Design
- UI & UX Design
- Package Design
- Custom Web Design
- eCommerce Development
- Mobile App Development
- Software & AI Development
- ERP Portal Integration
- Marketing Strategy
- Social Media Marketing
- Search Engine Optimization
- Paid Media Marketing
- Email Marketing
- Creative Copywriting
- Content Marketing
- Influencer Marketing
- Affiliate Marketing
- B2B Direct Marketing
Digitizing Your Business Growth
"*" indicates required fields
Keep Exploring
- Full-Service Branding
- Brand Consulting
- Brand Management
- Logo Design
- Business Branding
- Construction Company Branding
- eCommerce Branding
- Healthcare Branding
- Startup Branding