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Houston Branding Agency

Work with a top Houston branding company to brand or rebrand your business with custom design and data-driven strategies.

  • Foster Brand Trust
  • Drive Brand Loyalty
  • Achieve Consistency
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5 Star DesignRush Reviews

Branding Agency Excellence Award

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5 Star DesignRush Reviews

Branding Agency Excellence Award

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Branding Services In Houston

Located in Houston, Texas, our branding agency will plan and develop your brand from strategy to design, build trust and nurture a loyal consumer base.
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Brand Strategy

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A brand strategy identifies the right target audience, brand messaging and tone of voice for your brand.

Logo Design & Style Guide

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At Digital Silk, we design custom logos to capture your brand’s essence, make a lasting impression on your costumers and stand out from your competitors.

Brand Naming

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We help you choose the name that encapsulates what you do and what you stand for. After our first discovery call, where we learn about your business, we brainstorm, research and provide examples to give you a full scope of possibilities for your brand name.

Brand Package Designs

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We offer creative packaging design services to support your product marketing needs. Our design experts will also provide supporting materials for point-of-purchase (POP) displays and tradeshow marketing.

Professional Rebranding Services

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If your logo or other brand elements are outdated and you’re in need to refresh or you need to completely reinvent your online brand, Digital Silk has the expertise to make it happen.

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OUR CLIENTS

Reliable Branding Agency In Houston

We grow brands for businesses across industries.

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Babies R Us
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Rollink
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EV Universe
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Northwestern University
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IBM
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Buddha Brands
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Paul Stuart
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Spar & Bernstein
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Sony
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NewDevRev
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Dognomics
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Mitsui Plastics
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Puma Energy
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Xerox
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Enchant Christmas
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Grenco Science
OUR WORK

Featured Branding Projects

Explore our end-to-end branding solutions.
Featured
  • Brand Strategy and Brand Campaign Messaging

    Refine positioning through a comprehensive landscape, audience and competitive analysis
  • Storage Products Brand Strategy

    Establishing a Distinct Consumer Brand for Premium Storage Products
  • Beachfront Condo-Hotel Brand Strategy

    Creating a Unified and Distinct Brand Identity for a Beachfront Condo-Hotel
  • Brand Naming & Design

    Repositioning a warehouse operations management brand through a full suite of rebranding services
  • End-To-End Dog DNA Test Branding

    Developing Dognomics’ brand, from strategy to design, to boost customer trust and loyalty
  • Tax Compliance Rebranding

    Refining and enhancing brand presence through rebranding strategy services
  • Biotechnology Branding

    Creating strategy and crafting design for branding collaterals to boost visibility
  • Electric Energy Brand Repositioning

    Revitalizing POWR2’s brand presence within the industrial energy industry through brand strategy, design and messaging
  • Automotive Rebranding

    Crafting brand collateral to drive brand recognition and alter perceptions across touchpoints
  • Brand Strategy and New Brand Identity

    Creating an authentic position as a national player in the wire and cable industry
  • A Comprehensive Landscape, Audience and Competitive Analysis

    We helped SAB refine its positioning through a comprehensive landscape, audience and competitive analysis. Our insights led us to a bold unique value proposition and differentiated messaging.

    We created brand campaign-style visuals that build upon the current brand style guide while infusing an updated tone, and bold imagery to reflect this messaging and to capture audiences.

  • Creating a Consumer Brand

    We developed a comprehensive brand strategy, aligning BIWIN’s brand identity with the preferences and expectations of its target audience, focusing on differentiation and value proposition.

    Our Branding team established a clear brand architecture, ensuring consistency and coherence across all consumer-facing touchpoints, while distinct from the corporate branding. We created compelling and evocative brand names for BIWIN’s storage product lines, resonating with the preferences and aspirations of the target market.

    Our experts crafted a distinctive and memorable logo that visually represented BIWIN’s premium storage products, reflecting their commitment to quality and innovation. They compiled a comprehensive brand book, detailing guidelines for brand usage, messaging, visual identity, and tone of voice, ensuring consistency and coherence in brand communication.

  • Creating a Unified and Distinct Brand Identity for a Beachfront Condo-Hotel

    Our team developed the new name, Lyfe Resort & Residences, to encapsulate the essence of a vibrant lifestyle by the beach. The brand strategy focused on differentiating Lyfe from its competitors by emphasizing its family-friendly atmosphere, privacy, and unique hybrid model.

    We designed a new logo to reflect the modern, upscale, and approachable nature of the brand. Our experts compiled a comprehensive brand book, detailing the visual identity, tone of voice, and brand usage guidelines.

  • An End-To-End Brand Transformation

    We helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.

    To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.

    We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.

  • Boosting Confidence With Strategy & Design

    We created a vibrant visual identity for Dognomics — a DNA test kit product for dogs. Our team delivered a range of branding solutions, including strategy, logo design, website design and packaging design.

    Our brand designers infused Dognomics’ commitment to superior care for dogs into their branding collaterals. The logomark represents the DNA double helix, along with care and heart for our canine friends, while the typography and color palette symbolize trust backed by science.

  • Reworking An Existing Brand

    Our team had the opportunity to revamp tax compliance solution provider Exactera’s brand across channels.

    We created an effective branding strategy that highlights its UVP, mission and vision.

    Our efforts inspired a distinct visual identity, setting Exactera apart from competitors. Our team ensured clear messaging, communication and sleek design, enhancing the business’ presence across various touchpoints.

  • Branding Across Touchpoints

    We supported Jeneil Biotechnology, a pioneer in fermentation technologies and natural flavors, in growing their brand online and establishing a visual presence at industry trade events.

    We partnered with Jeneil to establish a custom brand strategy, brand messaging and branded content. Our team also delivered visual guidelines, imagery and elements to tell a powerful visual story across a range of branded touchpoints, including website, brochures, internal and external collaterals, and trade show booths and exhibits.

  • Industry-Leading Rebranding

    We helped POWR2 reposition their brand and create messaging that supports thought leadership in the portable, hybrid electric power bank industry.

    Starting with strategy, our branding solutions extended to logo and color palette, website messaging and creating an energized presence at industry events.

  • Rebranding To Realign Brand Values

    We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.

    Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.

  • A National Player in the Wire and Cable Industry

    Our focus was on building out their value proposition pillars of industry expertise and customization to match customers’ needs. This is reflected in their website messaging, as well as the new brand identity we built for them to take their business into its next era.

    The brand logo tells the story of the many colors, cables and lengths of wiring solutions they provide, with a contemporary, hint-of-retro flair. We also did custom 3D visual work to enhance the impact of their wire and cable product on the website.

Our Houston Branding Process

See how Digital Silk takes a proven approach to
grow brands and deliver measurable results in Houston and beyond.

Meet Our Houston Branding Experts

Request an audit of your brand and receive
tailored recommendations from our branding experts.

Schedule A Consultation
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OUR INDUSTRIES

Professional Houston Branding Company

Improve brand perception and attract more clients in Houston through our branding service.

Whether you’re looking to lightly refresh your brand or a complete overhaul, our branding experts will help you create a visual identity that stands out in your industry.

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Healthcare Branding

Emphasize professionalism and patient-centric care through our custom healthcare branding.

VIEW HEALTHCARE BRANDING
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Construction Branding

Exhibit reliability and innovation in your projects through our custom construction branding.

VIEW CONSTRUCTION BRANDING
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eCommerce Branding

Receive a memorable identity in the world of digital retail and leave a lasting impression on your visitors.

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Law Firm Branding

Position yourself as a trusted and professional legal practitioner in Houston with Digital Silk.

VIEW LAW FIRM BRANDING
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Hotel Branding

Capture the essence of your hotel brand and leave a lasting impression on you guests in the competitive hospitality industry.

VIEW HOTEL BRANDING
branding-industry-healthcare

Emphasize professionalism and patient-centric care through our custom healthcare branding.

VIEW HEALTHCARE BRANDING
branding-industry-construction

Exhibit reliability and innovation in your projects through our custom construction branding.

VIEW CONSTRUCTION BRANDING
branding-industry-ecommerce

Receive a memorable identity in the world of digital retail and leave a lasting impression on your visitors.

branding-industry-law-firm

Position yourself as a trusted and professional legal practitioner in Houston with Digital Silk.

VIEW LAW FIRM BRANDING
branding-industry-hotel

Capture the essence of your hotel brand and leave a lasting impression on you guests in the competitive hospitality industry.

VIEW HOTEL BRANDING
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Discover Answers

Houston Branding Agency FAQs

The decision to hire a branding agency depends on your business goals.

Typically, you should request rebranding services when you’re introducing a new product or service, when you’re expanding to a new market or you went through a merger/acquisition or when your receive feedback from your customers about your brand.

By hiring a branding agency, you will gain access to seasoned professionals, tested methodologies and innovative approaches that strengthen your brand’s identity and create strategy that resonates with your target audience’s values and expectations.

To hire a branding agency in Houston, you can expect to pay anywhere from $5,000 to $25,000 and beyond. Here are some examples of branding service prices:

  • Custom logo design: $5,000
  • End-to-end branding: $25,000
  • Full-service branding + website design: $150,000

Yes, you can create a logo without a branding agency. There are various tools and resources available that can help you design a logo on your own.

However, a branding agency will design a unique, custom logo for your brand that stands out among the competition while effectively communicating your value to your target market.

If you are aiming to leave a unique and lasting impression on your consumer, branding will be more important for your brand compared to marketing.

However, if you are looking to drive immediate sales or actions, then you should concentrate on marketing activities.

Branding relates to defining who you are as a company, while marketing is the action of promoting and selling your products or services.

It’s not enough to find a good branding agency — you need someone who understands the essence of your business and specific goals you wish to achieve.

When looking for a branding agency, you want to find a partner that will act as a consultant in not only delivering rebranding services but also helping you choose the options that are most suitable to your business.

Next, you want to look at the following:

  • Whether the company has a transparent  process
  • Their portfolio of past clients and projects
  • The experience of the company in your industry

You can then schedule a discovery call to learn about cost, projected timelines and what deliverables you can expect.

If your expectations match the offerings — congratulations, you found a suitable branding agency for your business.

To find the best branding agency for your project and business approach, consider asking the following questions:

  • “Can you show me case studies?”
  • “What industries have you worked with?”
  • “What does your typical branding project process look like?”
  • “How do you approach brand research?”
  • “What kind of brand strategy deliverables do you offer?”
  • “What is your estimated timeline for completing a branding project that fits my needs?”
  • “What is your estimated cost of brand strategy, custom logo design, brand book and guidelines?”
  • “Who are the experts that will be working on my project?”
  • “How do you measure success in a branding project?”
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Our Experts Have Won Industry Awards

Recognized Digital Agency Experts

Awards
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Marcon awards
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Expertise
  • Brand Strategy
  • Communication Strategy
  • Logo & Graphic Design
  • UI & UX Design
  • Package Design
  • Custom Web Design
  • eCommerce Development
  • Mobile App Development
  • Software & AI Development
  • ERP Portal Integration
  • Marketing Strategy
  • Social Media Marketing
  • Search Engine Optimization
  • Paid Media Marketing
  • Email Marketing
  • Creative Copywriting
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • B2B Direct Marketing
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