Chicago Branding Agency

We helped SAB refine its positioning through a comprehensive landscape, audience and competitive analysis. Our insights led us to a bold unique value proposition and differentiated messaging.

We created brand campaign-style visuals that build upon the current brand style guide while infusing an updated tone, and bold imagery to reflect this messaging and to capture audiences.

We developed a comprehensive brand strategy, aligning BIWIN’s brand identity with the preferences and expectations of its target audience, focusing on differentiation and value proposition.

Our Branding team established a clear brand architecture, ensuring consistency and coherence across all consumer-facing touchpoints, while distinct from the corporate branding. We created compelling and evocative brand names for BIWIN’s storage product lines, resonating with the preferences and aspirations of the target market.

Our experts crafted a distinctive and memorable logo that visually represented BIWIN’s premium storage products, reflecting their commitment to quality and innovation. They compiled a comprehensive brand book, detailing guidelines for brand usage, messaging, visual identity, and tone of voice, ensuring consistency and coherence in brand communication.

Our team developed the new name, Lyfe Resort & Residences, to encapsulate the essence of a vibrant lifestyle by the beach. The brand strategy focused on differentiating Lyfe from its competitors by emphasizing its family-friendly atmosphere, privacy, and unique hybrid model.

We designed a new logo to reflect the modern, upscale, and approachable nature of the brand. Our experts compiled a comprehensive brand book, detailing the visual identity, tone of voice, and brand usage guidelines.

We rebranded automotive company Frontier Auto Parts, crafting a strong, distinctive identity that drives associations of efficiency and reliability.

Our team crafted branded assets to boost recognition across touchpoints. Wall graphics, employee uniforms, van design and even stationery were designed to align with the new branding efforts.

We created a vibrant visual identity for Dognomics — a DNA test kit product for dogs. Our team delivered a range of branding solutions, including strategy, logo design, website design and packaging design.

Our brand designers infused Dognomics’ commitment to superior care for dogs into their branding collaterals. The logomark represents the DNA double helix, along with care and heart for our canine friends, while the typography and color palette symbolize trust backed by science.

We worked with TRC Healthcare to redefine their brand identity and position them as a unified power brand in the healthcare education space.  

Our clear brand strategy reinforced TRC’s relevance, showcased their diverse portfolio and established them as the go-to authority in continuing medical education and consulting services. 

We delivered an extensive, dynamic brand overhaul for Capixa, a startup specializing in small business funding.

Our challenge was to craft a compelling new brand identity, complete with a catchy name, custom logo and captivating graphics.

Leveraging the diverse talents of our team, from brand strategists to content marketers, we aimed to develop a straightforward yet supportive lending brand, appealing to a broad customer base.

We helped POWR2 reposition their brand and create messaging that supports thought leadership in the portable, hybrid electric power bank industry.

Starting with strategy, our branding solutions extended to logo and color palette, website messaging and creating an energized presence at industry events.

We helped KPI Solutions, a warehouse operations management company, reposition its corporate brand.

To achieve this, our team created a differentiating brand name, updating from KPI-S to OPTO.

We also created Opto’s logo and envisioned various uses of its revamped visual identity through a conceptual mood board.

Our focus was on building out their value proposition pillars of industry expertise and customization to match customers’ needs. This is reflected in their website messaging, as well as the new brand identity we built for them to take their business into its next era.

The brand logo tells the story of the many colors, cables and lengths of wiring solutions they provide, with a contemporary, hint-of-retro flair. We also did custom 3D visual work to enhance the impact of their wire and cable product on the website.