Meet The Leadership Team
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Gabriel Shaoolian
CEO and Founder -
Stephanie Sharlow
VP, Client Partner -
Bojan Milicevic
CFO/COO -
Jamie Maloney
VP, Client Partner -
Stefan Vasiljevic
CTO -
Ana Margarida Meira
VP, Client Partner -
Matt Loy
Head of Development -
Branko Stojanovic
Managing Director -
Francesco Perini
Global Brand Strategist -
Courtney Bozigian
Director of Brand Strategy -
Alec Hanak
Head of Design -
Alek Dedovic
Head of Project Management -
Bojan Kezele
Lead Project Manager -
Boban Vaiagich
Brand Director -
Emily Harris
Digital Strategist -
Jordan Park
CMO -
Carlos Roese
Art Director -
Ljubomir Lukic
Director of Ecommerce -
Cristina Ana
Global Marketing Strategist -
Peter Culotta
Brand Strategist -
Tijana Djurdjevic
Marketing Operations -
Mazen Kadous
Marketing Director -
Jemima Goodall
Director of Paid Team -
Mihajlo Lazic
DevOps Director -
Harry Watson
Marketing Director
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Gabriel Shaoolian
CEO and Founder
Gabriel is a hands-on leader and digital expert focused on providing specific tactics and strategies to grow brands online. He has worked with numerous brands, from Fortune 500 companies to reputable startups including Google, Microsoft, SONY, NFL, NYU, P&G, Fleet Bank and NASA. Gabriel sets the stage for a proactive work culture, and personally reviews every project to ensure the Digital Silk team generates results. He has two golden rules for the team: 1. Do outstanding work, not just good work, and 2. Don’t drag on tasks.
Gabriel has columns in Forbes, Entrepreneur, The New York Times, and American Express. He has made numerous media appearances, from Bloomberg and Reuters to ABC News and CNN.
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Stephanie Sharlow
VP, Client Partner
With a strong background in journalism, public relations and media production, Stephanie creates brand strategies with a special focus on effective communication, brand positioning and voice, and consumer engagement. Stephanie’s experience includes creating digital strategies, redesigning websites, and executing marketing campaigns, events, and production for brands such as The TODAY Show, SoulCycle, and The Ohio Department of Commerce. She is a Society of Professional Journalists award-winning writer, and has contributed to many publications, including Forbes, Entrepreneur, and Levo League.
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Bojan Milicevic
CFO/COO
Bojan is a result-oriented professional with 20 years of working experience in finance and accounting including 12 years of professional experience in project management.
Wide knowledge and experience in finance, project management and evaluation of business performances facilitate effective and sustainable business decisions directed toward internal growth and creation of high-quality services for clients.
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Jamie Maloney
VP, Client Partner
With 20 years of experience, Jamie has led successful projects in traditional and digital marketing, including brand strategy, digital campaigns, social media, SEO and conversion rate optimization. She has worked with B2B, B2C, eCommerce and startup companies across multiple industries, such as travel, finance, health, education, and professional services. She loves seeing a website evolve from the strategy phase to launch and then driving traffic and optimizing conversions. As a Client Partner, she motivates the digital strategy team to exceed standards and ensures client satisfaction is surpassed.
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Stefan Vasiljevic
CTO
Stefan is a full-stack developer with 14+ years of experience. He is focused on supporting businesses from all around the world to make their ideas that involve web and mobile technology closer to their customers. His work is a mixture of passion, expertise, creativity, and experience. With a strong knowledge of SEO and a keen eye for design, he is delivering solutions that are driving more traffic and generating more leads. Stefan excels at turning ideas into great digital products that people love to use and interact with.
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Ana Margarida Meira
VP, Client Partner
Ana is a seasoned marketing expert with over 10 years of experience in driving impactful strategies in the industry. From Creative Specialist to leading roles as Marketing & Communications Manager and Head of Digital & Creative departments, Ana has consistently excelled in shaping results-driven approaches.
Throughout her career, Ana has showcased a keen understanding of both traditional and digital marketing. Her expertise spans B2B, B2C, eCommerce, and startup companies, delivering data-backed strategies that yield tangible outcomes.
As a Senior Digital Strategist at Digital Silk, Ana’s strategic vision has enabled her to forge meaningful connections with audiences and drive exceptional results through digital strategy. Ana’s prowess in both traditional and digital marketing sets her apart in elevating brands to new heights.
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Matt Loy
Head of Development
Matt is a seasoned IT professional with nearly two decades of experience in product development, strategy, and system architecture. His commitment to transforming businesses and enhancing their digital presence has led to strategic initiatives that consistently exceed client expectations. Matt has been instrumental in launching successful projects for leading global brands, significantly advancing their objectives and revenue.
Drawing on his experience as a full-stack engineer, Matt navigates complex technical challenges with ease. He stays ahead of industry trends, fosters a collaborative work environment, and mentors teams to success. His strategic approach and diverse expertise in business and technology enable him to deliver innovative solutions and tangible results in demanding situations.
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Branko Stojanovic
Managing Director
Branko has more than 15 years of experience helping brands identify opportunities for growth and executing those initiatives. Branko has a strong understanding of brand requirements, is very organized and can quickly comprehend in-depth project requirements. This enables him to forge professional relationships and help clients find the best solutions – and team – to achieve their goals.
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Francesco Perini
Global Brand Strategist
Francesco’s track record dates back to 1999. He has worked with national and international companies in a variety of luxury industries – including fashion, automotive, aerospace, fitness, food and more – and his previous clients include such iconic as Gucci and Subaru. Francesco prides himself on following the latest design, advertising and marketing trends around the world. He enjoys inventing new ideas for branding, advertising campaigns, and marketing messages, and loves meeting with clients regularly.
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Courtney Bozigian
Director of Brand Strategy
Courtney brings more than 15 years of B2B and B2C experience managing global brand strategy, new product development and retail management teams at Fortune 500 companies. She has an entrepreneurial spirit and uses her strategic-creative mindset to tell each brand’s unique story. She approaches each project with a focus on growing brands to deliver increased sales and expand e-commerce and retail presence. She is an expert at using brand storytelling to connect with consumers on a deeper level. As a lifelong student of brands, she also teaches university level marketing courses in marketing research, consumer behavior, and business communications.
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Alec Hanak
Head of Design
With background in psychology and history of art, Alec has worked with an impressive number of clients over the past fifteen years in a wide range of industries, guiding teams and building new ways-of-working, to bring award-winning ideas to life. As an Art Director at Digital Silk, his goals include bringing innovation in typography, photography, animation, storytelling and design. Driven by strategy & logic, Alec takes pride in creating our unmatched pixel-perfect designs.
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Alek Dedovic
Head of Project Management
Alek is an experienced Lead Project Manager and Program Manager, with a strong track record of successfully leading and overseeing various projects and programs. His experience in these roles has given him strong leadership and management skills, as well as the ability to coordinate and motivate teams to achieve project goals.
In addition to this, his experience as a front-end developer has given him a deep understanding of the technical aspects of web development and the ability to create user-friendly and visually appealing interfaces and websites, which reflects on both his technical expertise and leadership skills.
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Bojan Kezele
Lead Project Manager
With 15+ years of experience in the IT industry, Bojan’s career focus is on development, business analysis and project management.
Bojan is highly experienced in both the public and private sectors – including academic, business and web.
He is endorsing open-source technologies and free software and he is an advocate of security and privacy.
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Boban Vaiagich
Brand Director
Boban is Brand Director and Senior Designer, with 25 years experience of creating, visualising and refining creative concepts in branding, on and offline comms in London, Barcelona, Lisbon and Prague. Previously Head Of Design at Grey Portugal and Creative Director at Havas Prague. Some of the clients he’s worked for are:
Lacoste, Bethesda, Sky UK, Panasonic, ATP World Tour, Société Générale, Peugeot, Honda, Procter&Gamble, Colgate-Palmolive, Unilever, Pfizer, Starbucks, SuperBock, Sagres.
He is also a photographer and fluently speaks English, Portuguese, Spanish, Serbian, Croatian and Catalan.
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Emily Harris
Digital Strategist
Behind every brand is a business, as an agency, Emily believes that it’s our job to grow both. With over a decade of agency and client-side experience, Emily has been an integral part of all aspects of agency functions including project management, sales, account services, SEO, PPC, Social Media.
Emily thrives in digital strategy and is a client champion, going above and beyond to exceed her client’s goals through hard-hitting strategies and determination. She has lent her expertise to accounts such as Ashley Furniture, The Town of Lake Park and AutoNation. -
Jordan Park
CMO
With over 15 years of experience in performance and data-driven marketing, Jordan is passionate about creating and executing effective strategies that grow brands online. As the Marketing Director at Digital Silk, he leads a talented team of marketers who deliver high-quality campaigns across various channels and platforms. His experience in industries like Tech, SaaS, Blockchain & Process Manufacturing gives him a unique perspective and skill set in digital marketing. -
Carlos Roese
Art Director
With over 15 years in the design industry, Carlos takes a creative approach to leading design teams in developing innovative digital solutions for websites, apps, software and games.
His team has won some prestigious awards for their creative design work for Fiat, John Deere, Legrand, Marcopolo and Gedore.
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Ljubomir Lukic
Director of Ecommerce
Ljubomir Lukic first interaction with computers dates back to ’93, and he wrote his first code in ’97. He is the owner of the Master’s Degree in Information Technologies and winner of the customer excellence award in 2015.
For the past decade he has worked with some world leading commerce companies, such as Diesel, Manfrotto, Vangard, Lowepro & Joby, Puma, Nili Lottan, Onlinestores, POC, and others.
He is passionate about delivering best eCommerce practices into reality.
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Cristina Ana
Global Marketing Strategist
Cristina has a longstanding expertise in marketing strategy, customer experience, paid media, social media, email marketing, SEO and website optimization for international industry-leading companies, such as IBM and L’Oreal. Her extensive experience includes improving customer journeys and optimizing digital performance across a wide variety of channels. Cristina has received several Global Recognition Awards for her outstanding digital marketing results.
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Peter Culotta
Brand Strategist
Peter is an accomplished brand strategist with a passion for solving problems, creating hyper-targeted messaging, and a keen understanding of brand development. With over a decade of professional experience as a graphic and digital media designer, he utilizes his multidisciplinary skillset to provide direction for business owners, subject media experts, and stakeholders. He is a solution-focused thought leader that can quickly decipher and translate requirements into measurable results to build unique awareness, solid brand equity and ensures world-class deliverables across all touchpoints. Peter has proven prowess in developing branding campaigns and plans for startups, television networks, and media organizations in both B2B and B2C markets.
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Tijana Djurdjevic
Marketing Operations
Having spent over 10 years in managerial roles spanning marketing, project management and operations, Tijana has honed a dynamic skill set that combines strategic vision with hands-on expertise.
Incorporating a balanced perspective on these areas, Tijana was able to successfully lead teams, optimize processes, allocate resources, while delivering projects on time and at the highest quality. These skills have played a key role in supporting business growth and enhancing operational efficiency across a spectrum of industries she engaged with – ranging from fashion, FMCG, trading, electronics, and more.
Her journey has been one of constant evolution, embracing challenges and opportunities alike to foster innovation and drive organizational success.
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Mazen Kadous
Marketing Director
A marketing wizard known for creating groundbreaking Marketing frameworks, Mazen excels at amplifying customer acquisition and retention. He expertly blends the latest omnichannel trends to consistently drive scalable sales growth and brand visibility.Mazen has successfully built and led high-performing marketing teams of top-tier brands like Samsung, G2 Crowd, Salesforce, Capital One, Costco, and Volvo. He has helped businesses architect conversion funnels that reduce initial customer acquisition costs while simultaneously increasing both immediate and lifetime customer values.Preferring to be on the front lines, Mazen tackles challenges proactively alongside his team. Beyond marketing, he enjoys AI exploration and high-adrenaline sports. -
Jemima Goodall
Director of Paid Team
With over 15 years of executive leadership and marketing experience, Jemima is a seasoned Performance Marketer who specializes in paid media and growth marketing. She has a proven track record of leading high-profile commercial expansion and performance improvement initiatives across a mix of SME and Enterprise organisations.
At Digital Silk, Jemima and her team leverage data and insights to design and implement effective marketing and growth strategies that increase market share, engagement, and profitability.
Jemima is passionate about helping businesses to grow and thrive by delivering innovative and impactful solutions that meet their needs and goals.
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Mihajlo Lazic
DevOps Director
Mihajlo brings over a decade of DevOps expertise, specializing in designing and maintaining robust infrastructures for eCommerce platforms.
With vast experience managing high-traffic websites, he has consistently delivered reliability, performance, and automation of all processes.
He has extensive experience optimizing websites, ensuring exceptional reliability, performance, and security across all operations.
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Harry Watson
Marketing Director
Harry is a strategic Marketing Director with over a decade of experience leading in-house marketing teams, managing over $100M across his career in B2B and B2C.
With a deep understanding of multi-channel marketing and customer acquisition, he has consistently delivered high-impact campaigns that boost revenue and engagement.
Harry’s expertise lies in developing data-driven strategies and optimizing marketing investments to achieve measurable business results. Known for his adaptability across diverse industries, he brings a unique blend of creativity and analytical rigor to every project, driving sustainable growth.
Got Talent?
We are always seeking talented people with passion, experience and the ability to make a difference for our clients.
If you’re interested in joining the Digital Silk team,
send your resume and cover letter to [email protected]
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