From streamlined workflows to personalized customer experiences, automation empowers marketers to do more in less time — and see higher returns on their efforts.
In this article, we’ll walk you through 30 must-know marketing automation statistics for 2025 that highlight where the industry is headed.
Whether you’re a B2B marketer focusing on lead generation or a B2C brand aiming to customize the buyer journey, these insights will help you optimize your marketing strategy for maximum impact.
General Marketing Automation Statistics
Marketing automation tools have become an integral part of modern marketing strategies.
As businesses continue to manage increased amounts of data and personalize customer experiences, automation helps them automate repetitive tasks, scale campaigns and personalize interactions.
Recent marketing automation data highlights the effectiveness of these tools and their widespread adoption:
- 75% of businesses use at least one form of marketing automation.
- Marketers who use automation are 46% more likely to label their marketing strategy as effective.
- 58% of marketers use automation for email marketing.
- 49% of marketers rely on automation for social media management.
- 51.43% of marketers say they use automation for customer profiling.
- 77% of marketers use automation tools to create personalized content for their audiences.
- 80% of marketing automation users report generating more leads.
- 43% of marketers say improved customer experience is the leading benefit of using marketing automation.
- In 2024, 69% of marketing decision-makers said they plan to increase their investments in marketing automation.
- Nearly two-thirds of CFOs report that automating tasks traditionally handled by employees is a strategic priority.
- 41% of businesses now have fully or mostly automated customer journeys.
- HubSpot holds 34.72% of the global marketing automation solution market.
- Over 300,000 companies are using HubSpot’s marketing automation software.
- Over 430 companies offer marketing automation solutions.
- The global marketing automation market revenue will reach $21.7 billion by 2032.
Not only are three-quarters of businesses already automating their marketing efforts to some extent, but their results show significant improvements in productivity, lead generation and customer experience.
As automation continues to evolve, businesses that embrace it will gain a competitive edge in efficiency, personalization and overall marketing success.
B2B Marketing Automation Statistics
The centralization of marketing activities offered by automation tools appeals to both B2C and B2B businesses. However, B2B companies focus more on building one-on-one relationships, making personalized and data-driven engagement even more critical.
Email automation has become one of the key B2B marketing strategies, but organizations also rely on it to streamline their multi-channel marketing efforts, optimize workflows and enhance customer experience.
With that said, let’s look at some of the key statistics on how B2B businesses are leveraging marketing automation:
- 46% of B2B organizations said they use marketing automation extensively.
- 98% of B2B marketers say that marketing automation is critical to success.
- 78% of B2B organizations rely on marketing automation solutions to streamline complex marketing processes and data across various channels.
- 18% of B2B businesses use automation that’s integrated with a customer data platform (CDP). 40% use both but haven’t integrated them yet.
- 49% of B2B organizations said their biggest marketing automation challenge is the lack of an effective strategy.
B2B businesses operate in a highly competitive landscape where efficiency and personalization are key.
Marketing automation enables them to scale their outreach while maintaining meaningful engagement with prospects.
Moreover, marketing automation allows for lead scoring, customer segmentation and sales alignment, allowing B2B brands to optimize outreach.
Marketing Automation ROI Statistics
Return on investment (ROI) provides a clear, quantifiable measure of the success of an investment, and marketing automation has proven to be an extremely powerful tool for generating revenue.
Automating lead nurturing, enhancing customer engagement and optimizing marketing workflows enables businesses to significantly improve efficiency and drive higher revenue.
Let’s explore key statistics that highlight the ROI impact of marketing automation:
- On average, companies make $5.44 for every $1 they spend on marketing automation. This translates to a ROI of 544%.
- 76% of companies see ROI from marketing automation within a year.
- 12% start seeing ROI in less than a month.
- Salesforce reports its customers experience a 25% increase in marketing ROI.
- According to Adobe, businesses that rely on automation enjoy 25% higher revenue.
With a ROI of 544%, marketing automation has become a strategic necessity for businesses looking to maximize their revenue.
Companies that adopt automation can expect significant cost savings and faster revenue growth.
The Use Of AI In Marketing Automation
Traditional marketing automation typically involves rule-based systems in which specific actions trigger predetermined responses. The integration of artificial intelligence (AI) has opened new marketing automation opportunities that are more dynamic, data-driven and adaptive.
AI-powered automation enables systems to analyze vast amounts of customer data in real time, predict user behavior and optimize marketing efforts for greater efficiency and engagement.
The latest data shows how marketers are integrating AI into their automation efforts:
- 40% of businesses say that they intelligently automate up to 10% of their tasks.
- According to 39% of marketers, AI-driven hyper-personalization will have the biggest impact on the future of email marketing automation.
- 44% of businesses say they’re learning about and exploring use cases of AI in marketing.
- 40% of marketers said they want to develop AI skills in the next two years.
- The global market value of AI in marketing will reach $107.54 billion by 2028.
AI is one of the biggest marketing automation trends right now.
Businesses that use AI can improve their targeting accuracy, automate complex tasks and enhance customer experiences.
As the adoption of AI increases, companies that integrate these technologies will have a competitive advantage in terms of marketing efficiency and innovation.
Develop Your Marketing Strategy With Digital Silk
The marketing automation statistics outlined in this article highlight the constantly growing importance of automation. Businesses that actively use these tools report improved customer engagement, reduced workflows and extremely high ROIs.
While these tools can do some heavy lifting for you, you must complement them with a well-crafted marketing strategy to achieve the best results.
Digital Silk is a digital marketing agency that can help you elevate your brand presence, connect with your audience and drive measurable growth.
We cater to businesses of all sizes, treat every project like our own and maintain transparency throughout the entire project.
The list of services we offer also includes:
- Custom web design
- Custom web development
- Search engine optimization (SEO)
- Complete branding solutions
Contact us online, call us at (800) 206-9413 or use the Request a Quote form below to schedule a consultation.
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