Are you up to date with the most recent email marketing statistics?
You probably already know that email marketing is one of the best marketing collaterals you can use in your campaigns.
To truly grasp the effectiveness of email marketing and stay on top of the latest trends, it’s important to stay informed about the latest industry benchmarks, consumer preferences and trends.
In this article, you’ll discover:
- The latest industry benchmarks for email ROI
- Common user behaviors and open-rate trends for 2025
- How personalization and AI are reshaping email strategies
General Email Marketing Statistics
With 241 million emails sent every minute, emails remain one of the most powerful communication channels available. This presents a significant opportunity for businesses to engage with their audience, build lasting relationships and ultimately make sales.
The most recent email marketing data highlights the effectiveness of this channel, common approaches used by companies and industry projections for the following years:
- 58% of people say checking their email is the first thing they do online.
- 77.7% of people check their email more than five times a day.
- 54% of people in the U.S. open a marketing email because it offers a product they’re interested in.
- The average click-through rate for email marketing is 3.25%.
- According to a 2024 report, 52% of consumers have made a purchase directly from an email in the previous 12 months.
- Marketers can expect to make $36 for every $1 they spend on email marketing. This translates to a return on investment (ROI) of 3,600%.
- 14% of marketers say that email campaigns generate the highest ROI of all marketing strategies.
- Educational services are the industry with the highest average email click-through rate (CTR) at 12.55%.
- Including a call-to-action (CTA) button instead of a simple text link in emails leads to a 28% increase in CTR.
- Referral and loyalty email campaigns earn the highest CTR at 25.15%.
- 67% of people are ready to provide their email address for free shipping or a $5 gift card.
- 30.4% of businesses said email marketing is very critical for their marketing efforts.
- 16% of companies cited product awareness and promotions as the key objectives of their email marketing campaigns.
- 44% of marketers use lifecycle emails for activating, engaging and retaining customers.
- 44% of marketers said their program’s average spam complaint rate is less than or equal to 0.1%.
- 16% of businesses said they plan to increase their email marketing budgets by more than 15%.
- Email marketing worldwide revenue is expected to reach $37.5 billion by 2032.
- The global email marketing software market is expected to reach $2.28 billion by 2027.
- 46.7% of respondents in a survey said they didn’t design their email for dark mode.
- 69% of consumers said they unsubscribed from a brand because they’ve received too many emails from them.
The above data confirms email’s critical role in boosting engagement, retention and sales — especially with returns of up to $36 for every $1 invested.
However, with 69% of consumers unsubscribing because of email overload, it is crucial to prioritize quality over quantity.
To maintain engagement while preventing inbox fatigue, consider segmenting your email list or strategically scheduling your campaigns.
Personalized Email Marketing Statistics
It’s no longer enough for businesses to send generic emails — personalization has become a key factor in driving engagement and conversions. Consumers now expect content that is tailored specifically for them and addresses their needs and preferences.
The latest data shows how important it is for businesses to send personalized emails and how effective this type of content is:
- 71% of consumers expect personalized interactions from brands.
- Marketers report a 760% increase in email revenue from emails with personalized subject lines.
- According to 65% of marketers, segmented emails perform better in terms of open rates.
- Emails with a personalized subject line are 22.2% more likely to be opened.
- 31% of consumers said they value when a brand sends timely reminders by email or text about products or services they might be interested in.
Personalization is no longer optional — it’s become essential for success in email marketing.
Brands that utilize segmented lists, customized subject lines and timely reminders can achieve significantly higher open rates and increased revenue.
Meeting the individual needs of your subscribers not only captures their attention, but also encourages meaningful engagement and builds lasting loyalty.
Email Marketing Open Rate Statistics
Open rates are a key metric to keep track of in your email marketing campaign. To do this effectively, you need to know industry averages, as well as which types of email are most likely to drive users to read your message and follow through with an action:
- 67.1% of respondents in a survey said their average email open rate was more than 20%.
- The open rate for welcome emails is 50%. This makes them 84% more effective than standard newsletter emails.
- The average email open rate for companies in the eCommerce industry is 34.20%.
- In the business industry, the average open rate is 34.30%.
- Automated birthday and anniversary emails have an average open rate of 24.43%.
These open rate statistics highlight the power of timing and relevance in email marketing.
Welcome, birthday and anniversary messages consistently surpass standard campaign averages, underscoring the value of personalized touchpoints.
If you focus on milestone-driven emails and align your content with user expectations, you can boost engagement, build loyalty and drive stronger conversions.
B2B Email Marketing Statistics
Email is one of the most important B2B marketing strategies as it enables direct, personalized communication with buyers. It also helps nurture relationships, build trust and drive conversions by delivering relevant content at the right time.
The following numbers highlight the role email plays in B2B and the impact it has on marketing success:
- 51% of B2B marketers consider email marketing to be their most effective lead generation strategy.
- In multi-channel marketing strategies, email stands out as the most effective channel according to 50% of B2B marketers.
- A significant 71% of B2B marketers distribute their content through email newsletters. 63% do it through other types of email.
- 42% of B2B marketers cited email (other than newsletters) and 37% cited email newsletters as the distribution channel that produces the best results.
- Email is the top choice for communication among 77% of B2B buyers.
These numbers confirm email’s central role in B2B marketing.
It serves as both a powerful lead generation tool and an effective channel for distributing valuable content.
With 77% of buyers preferring email and many marketers citing it as their most effective tool, delivering timely, industry-specific messages can help you forge trust, nurture relationships and gain a competitive edge.
The Use Of AI In Email Marketing
The role of artificial intelligence (AI) in all aspects of business continues to increase. Therefore, it’s only natural that this tool already has a wide use in email marketing. From email automation to personalization, AI enhances efficiency, optimizes engagement and helps businesses deliver more effective campaigns:
- 47% of marketers use AI to generate email marketing campaigns.
- 40% of marketers who use generative AI to craft emails, messages and other copy labeled it as highly effective.
- 20% of B2B businesses use AI for email automation.
- 39% of email marketing professionals say that AI-driven hyper-personalization will have the biggest effect on email automation campaigns.
- 76% of consumers demand transparency when they use AI for email communication.
As AI gains momentum in email marketing, brands can tap into hyper-personalization, advanced automation and data-driven insights to craft more effective campaigns.
However, transparency remains essential — 76% of consumers want to know when AI is in the mix.
Striking the right balance between human creativity and AI-driven efficiency can foster higher engagement while preserving user trust.
Grow Your Website With Digital Silk
The latest email marketing statistics show that email continues to be a major driver of engagement, conversions and customer retention, making it an essential part of your marketing strategy.
Even if you’re already sending emails to your audience, it’s important to keep refining your approach to maximize results.
Digital Silk offers digital marketing services and can help you build a successful email marketing strategy that maximizes impact and drives meaningful connections with your audience.
As a recognized end-to-end web design agency, some of the services we offer include:
Contact our team, call us at (800) 206-9413 or use the Request a Quote form below to schedule a consultation.
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