“Good design is good business.” — Thomas J. Watson
A website is more than just an online presence — it’s the most powerful growth engine for your business.
With over 1.1 billion websites vying for attention, having an impactful design is not just important—it’s essential for success.
Digital Silk has enhanced our clients’ visibility and conversion rates through designs that are tailored to their brand, focused on conversions and built for high performance.
In this post, we’ll explain how Digital Silk boosted web design ROI for enterprises in 2024, explore the role of web design in driving organic traffic and sales and share relevant metrics to track your progress.
10 Digital Silk Web Design Strategies That Drive Results
83% of users value attractive and up-to-date websites.
Digital Silk uses research-based, audience-specific and sales-driven design strategies to help enterprises enhance user experience, improve website navigation and increase conversions.
Here are the 10 key strategies our team uses to increase the ROI of web design projects for our clients:
1. Define Clear Goals And Objectives
A website’s success hinges on a clear understanding of its purpose and expected outcomes.
Digital Silk’s team assesses the project scope, requirements and business goals during our Discovery Phase to outline a clear roadmap.
This way, we can align the design process with tangible business outcomes, such as increased sales, lead generation or brand awareness.
Our team defines SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for each project to stay on track and measure progress.
For instance, Digital Silk modernized POWR2‘s digital presence with conversion optimization strategies to turn passing visitors into qualified leads.
We defined clear conversion paths, optimized user journeys and mapped out user journeys to increase organic traffic by 77% in just six months.
2. Research Target Audience
Only 65% of marketers have valuable insights into their target audience.
This lack of understanding can lead to ineffective marketing campaigns, loss of revenue and missed opportunities to connect with potential customers.
Digital Silk performs in-depth market and audience research to identify key demographics, psychographics, interests and pain points.
Our team segments the target audience into smaller groups based on shared values, shopping preferences or behaviors.
This way, we can adjust and tailor marketing messaging to each segment to increase engagement and foster long-term loyalty.
Our client Rollink is a global luggage brand that needed help expanding its product range in the U.S. market.
Despite having a strong market presence in Europe and Asia, U.S. audiences were unaware of its collapsible luggage line.
Our team analyzed the saturated U.S. luggage market to determine suitable keywords to rank for based on search intent and difficulty.
We designed a user-friendly website to support the product launch, with SEO-optimized and engaging on-page content and a comprehensive digital marketing strategy to boost recognition and sales.
Our efforts exposed Rollink to a wider audience, increased total visitors to 730k and achieved an average order value of $205.
3. Analysis Of Existing Website Architecture
80.8% of web designers agree that low conversion rates are the main reason for website redesign.
A poorly designed website can negatively impact brand associations, engagement rates and industry authority.
Digital Silk analyzes the existing website architecture to identify issues that impact usability, performance, SEO and scalability.
Our team follows these eight steps to evaluate and optimize layouts:
Step 1. Conduct A Website Audit
This step identifies technical issues, usability problems and outdated elements.
Digital Silk uses Google Analytics to check traffic, bounce rates and user behavior and run a Google Lighthouse audit to asses speed and accessibility.
Our team checks for broken links, 404 errors and redirect chains using Screaming Frog or SEMrush.
Step 2. Analyze Site Structure And Navigation
This ensures intuitive navigation and logical visual hierarchy for all categories and subcategories.
Our team creates a site map visualization with GlooMaps to check the menu structure and look for orphan pages with no internal links or crawl issues.
Step 3. Evaluate URL Structure And SEO Performance
In our next step, we ensure URLs are structured for clarity and search engine optimization.
Digital Silk uses SEMrush, Ahrefs or Screaming Frog to analyze consistency and identify long, duplicate or non-descriptive URLs that need improvement.
Step 4. Assess Internal Linking And Content Flow
This step highlights impactful linking strategies to distribute page authority and improve user flow.
Our team checks for deeply buried content with more than three clicks from the homepage and reviews anchor text usage for clarity and SEO value.
Step 5. Evaluate Technical Performance And Load Speed
Identifies speed bottlenecks that affect UX and SEO. Digital Silk runs speed tests with Google PageSpeed Insights and GTmetrix and looks for unoptimized images, render-blocking resources and excessive scripts.
We also check for hosting performance to determine whether server response times are slow.
Step 6. Review Mobile-Friendliness And Responsiveness
This step helps our team design websites with seamless and responsive cross-device performance.
Our team tests pages in different viewports using BrowserStack and checks for touchscreen usability through button sizes or tap targets.
Step 7. Check Security And Compliance
Our penultimate step involves checking website security and accessibility standards.
Digital Silk verifies SSL certificate implementation and looks for outdated plugins or software that could pose security risks.
Step 8. Identify Areas For Scalability And Future Growth
Finally, our team facilitates future expansion through CMS flexibility and database performance.
Our strategies ensure APIs and integrations support future enhancements and growing content demands.
Digital Silk used these strategies to assess Devensoft‘s existing website to determine outdated elements, unoptimized content and performance bottlenecks.
Our team implemented user experience improvements for longer on-site sessions, clear conversion funnels and improved brand recognition.
4. Determine Site Structure And Sitemap
60% of users value website usability, which directly impacts engagement and conversion rates.
Digital Silk defines content hierarchy, page categories and tags, breadcrumbs and navigation patterns to match search intent.
Our team plans, strategizes and organizes on-page and off-page content into an optimal structure to improve site ranking and user experience.
Digital Silk categorized Arnold Jewelers‘ diverse inventory by grouping categories and subcategories so users can easily find what they’re looking for.
We reorganized the sitemap, improved main menu navigation and used the brand’s signature colors to boost new users by 235% and re-engage returning users by 418%.
5. Turn Wireframes Into Scalable UIs
Digital Silk creates comprehensive wireframes that serve as blueprints for clients to visualize the layout and content flow before development begins.
Our team creates low, mid and high-fidelity wireframes for simplified sketches, detailed layouts and fully interactive prototypes, respectively.
We optimize our designs to support future scalability and business growth while maintaining brand consistency and a signature visual language across all touchpoints.
Our client G Pen is a frontrunner in the rapidly advancing vaporization industry. Our team developed tailored marketing campaigns to highlight its Unique Value Proposition (UVP).
We optimized the website funnel to reduce bounce rates, drive conversions and increase customer lifetime value.
We supported our design efforts with a multi-platform marketing campaign on Klaviyo, Push Owl, Yotpo, email and SMS Bump Flows to generate a 961% boost in ROI.
6. Define Content And SEO Strategies
While Google uses over 200 factors to rank websites, Digital Silk prioritizes content relevance, user experience and SEO strategies to boost our clients’ search engine rankings.
SEO drives organic traffic and reduces reliance on paid advertising to increase long-term ROI.
Our team creates comprehensive keyword research, optimizes headings and metadata, develops internal linking structures, creates link-building networks and conducts ongoing SEO audits for improved visibility in organic search results.
We implemented a tailored SEO strategy to grow Links Golf‘s brand and organic traffic numbers.
Our team used technical on-site optimizations, long-tail keyword targeting and link-building efforts to propel the site to the first spot in Google’s search results and beat Wikipedia’s top-ranking position.
Despite 96.55% of all online content getting zero traffic from Google, Digital Silk’s data-driven strategies helped Links Golf beat the odds and achieve top-ranking positions.
7. Implement Mobile-First Design
Mobile devices make up 61.5% of global internet traffic, with these numbers only expected to rise in the coming years.
Digital Silk follows a mobile-first design approach to create fast-loading, responsive and optimized websites across all devices.
We start by designing websites for smaller screens before scaling up to larger ones like tablets or desktops.
Our team incorporates features like thumb-friendly navigation, optimized images and graphic assets, simplified content hierarchies and hamburger menus to enhance the user experience on mobile devices.
Our client CrawlSF is a leading organizer of pub crawls, bar-hopping and holiday events in the San Francisco Bay Area.
Digital Silk addressed the critical issues of improving user experience across desktop and mobile and preserving CrawlSF’s search engine rankings.
We developed an optimal sitemap and logical website structure to improve site navigation and user engagement, which reduced bounce rates by a significant 37%.
8. Include UX Optimizations
71% of users expect personalization when interacting with a brand’s website.
Digital Silk analyzes user behavior, preferences and performance bottlenecks to create personalized, human-centered and interactive user experiences.
We use tools like Google Analytics, heatmaps and A/B testing to refine layouts, on-page content and calls-to-action to guide users towards the desired outcomes.
Our team increased Keona Health’s organic traffic by 42.5% by optimizing messaging for clarity and cleaning up the previously cluttered interface.
We simplified the navigation so users can easily find the information they need and implemented quick access links for frequently visited pages.
9. Multi-Platform Engagement And Marketing
With digital marketing expected to take up 76% of all advertising spending by 2028, Digital Silk increases the ROI of enterprises through strategic multi-platform engagement and marketing.
After launching your website, our team can help you boost visibility through targeted marketing campaigns across multiple channels — including social media, email marketing, review websites and pay-per-click (PPC) ads.
This way, we ensure that your brand message reaches potential customers wherever they are and whichever platform they prefer.
Digital Silk increased Barton G‘s website engagement by a notable 334% through a complete website redesign, conversion funnel optimization and multi-channel marketing.
We highlighted the brand’s unique features and benefits through email marketing, social media campaigns and targeted PPC ads, resulting in a significant increase in website traffic, conversions and ROI.
10. Post-Launch Maintenance And Support
Digital Silk helps boost ROI of website design projects through continuous post-launch maintenance and support services.
Our team monitors website performance, offers ongoing security, compliance and accessibility updates, tracks goal completion and provides regular analytics reports.
We helped our client Retail Summits amass 2,000 attendees in six months through a comprehensive website design and post-launch support strategy.
Our designers created a separate conversion path for investors who’d like to partner with Retail Summits and created personalized event follow-ups via email campaigns.
The Role Of Web Design In Driving ROI
Opting for custom web design as opposed to templates has several key benefits towards boosting your ROI, including:
- Improved lead generation: 37% of marketers cite lead generation as their biggest challenge, but a brand-specific and conversion-focused website design can guide visitors into the sales funnel more effectively.
- Improved user experience: Prioritizing user-centric design principles facilitates improved website navigation, engagement and retention. Users are more likely to return and convert to a website that is visually appealing, easy to use and provides clear calls-to-action.
- Increased sales and revenue: Effective web design directly impacts a company’s bottom line by facilitating smoother customer journeys, from initial interest to final purchase. When executed properly, the potential ROI for UX can go as high as 9,900%.
- Enhanced brand perception: 75% of users make assumptions about a brand’s credibility based on its website design. You can reinforce positive brand associations and increase customer trust through consistent branding and engaging visuals.
- Minimized marketing costs: An optimized website improves organic search rankings, which reduces the need for extensive paid advertising.
Key Metrics To Measure ROI Of Web Design
You can perform a web design ROI analysis by tracking the following seven metrics:
1. Unique Monthly Visitors
This is the number of distinct individuals that visit your site each month.
An increase in unique visitors indicates growing brand awareness, higher search engine rankings and effective marketing efforts.
2. Cost Per Lead And Acquisition
This metric defines the average cost of generating and converting leads to highlight the effectiveness of your website design, user experience and marketing efforts.
3. Customer Lifetime Value (CLV)
Customer Lifetime Value is the estimated revenue you expect to generate from a customer over their lifetime.
A high CLV indicates that your website design and user experience effectively convert visitors into loyal customers.
4. Average Sale Price (ASP)
This metric highlights the average revenue generated from a single sale. High-performing designs can lead to increased sales and a higher ASP.
5. Lead Close Rate
The next metric illustrates the percentage of leads that convert into customers, which directly reflects the effectiveness of your sales process.
Optimizing on-page content and reducing visual clutter can improve your lead close rate.
6. Cost-Per-Click (CPC)
This is the cost incurred for each click on a paid advertisement.
A high-quality website with relevant landing pages can improve ad quality scores, potentially reducing CPC and increasing the return on advertising spend.
7. Bounce Rates
Finally, this is the percentage of visitors who leave your website after viewing only a single page.
High bounce rates may suggest issues with page load times, content relevance or navigation.
The Future Of ROI-Driven Design
As enterprises embrace a structured and data-driven approach to website design and development, the future of ROI-driven design holds promising possibilities.
For starters, AI-powered analytics tools and automated testing platforms can enable designers to gather data, analyze user behavior and optimize web design elements in real time.
This will not only ensure higher website performance and conversions but also save time and resources for enterprises.
As it stands, companies are missing out on 35% of potential revenue as a result of poor user experience. This number could significantly decrease with a well-executed ROI-driven design.
Additionally, designers may integrate UX-focused checkout optimizations like one-click checkouts, automatic address validation and pre-filled payment options to enhance the shopping experience.
Finally, with the rise of voice search and virtual assistants, designers will need to incorporate SEO-friendly and voice-optimized elements to ensure maximum visibility and engagement for enterprise websites.
Boost Your Web Design ROI With Digital Silk
While there’s no universal blueprint for designing a website, Digital Silk follows a data-based, market-specific and conversion-driven approach to ensure maximum ROI.
Our experienced designers and developers follow the latest industry best practices to build visually appealing, user-friendly and high-performing websites that align with your brand’s goals and objectives.
As a professional web design agency, our services include:
Do you want to maximize your web design ROI?
Contact our team, call us at (800) 206-9413 or fill in the Request a Quote form below to schedule a consultation.
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