Shopify powers over 5 million live websites globally.
The platform’s steady rise in popularity can be attributed to its user-friendly interface, customizable features and extensive plugin library to grow your Shopify store.
In this post, we’ll examine the 20 best Shopify plugins for increased conversions and engagement and explore the major benefits of using them.
10 Best Free Shopify Plugins
With 92% of U.S. consumers shopping online, eCommerce businesses can capitalize on Shopify’s extensive library of free plugins to improve conversion rates, optimize marketing strategies and streamline store management.
Some of the highlights based on their user reviews, features and ease of use include:
1. Free Shipping Bar
Shopify App Store rating: 4.9/5
Best for: Incentivized free shipping offers
70% of consumers cite free shipping as the reason they shop online, so a Free Shipping Bar extension that strategically advertises free shipping thresholds can significantly increase conversions.
The platform can display your offer in a slide-out and fully customizable bar, activate progressive messages when users add more items to their cart, configure triggers based on the page visited and show shipping messages in your customers’ preferred language.
2. ReConvert Upsell & Cross Sell
Shopify App Store rating: 4.9/5
Best for: Funnel building and marketing automation
ReConvert Upsell & Cross Sell uses advanced audience segmentation and real-time funnel performance tracking to offer actionable insights into your customers’ behavior.
You can increase purchase frequency and average order value with personalized post-purchase upsells, cross-sells and product recommendations.
Moreover, the tool optimizes “Thank You” pages with 16 conversion-focused widgets, uses AI algorithms to generate, plan and schedule social media campaigns and creates multi-user customer journeys at specific touchpoints during the sales process.
3. Wishlist Plus
Shopify App Store rating: 4.8/5
Best for: Creating full-featured wishlists
Wishlist Plus offers a free plan with a straightforward setup, 500 monthly actions with no reset, simple customizations and basic analytics and reporting.
Given the somewhat limited features of the free plan, it’s suitable for stores with less than 5.000 monthly site sessions.
On the flip side, larger stores can opt for the Starter, Pro or Premium plans to access useful third-party integrations, customer retargeting campaigns and advanced customization options.
4. PayWhirl Subscriptions
Shopify App Store rating: 4.8/5
Best for: Flexible subscription plans and recurring payments
Streamlining checkout processes is one of the best B2C eCommerce practices and PayWhirl Subscriptions automates recurring payments for subscription-based businesses.
The tool allows merchants to embed customer portals for subscription management logins, automatic payment scheduling, smart cancel flows and retries for churn prevention.
5. Growave
Shopify App Store rating: 4.8/5
Best for: Customer engagement and loyalty
Growave is a feature-rich, all-in-one marketing platform that helps stores turn passing visitors into loyal customers.
The app includes tools for rewarding purchases and interactions with discount codes or gift cards, bonuses for referrals to friends and family and VIP tiers with exclusive benefits, badges and progress-tracking for gamification.
Growave also incentivizes users to leave reviews on products, share or favorite specific items and organize or create lists without unnecessary registrations or logins.
6. Jebbit Quizzes
Shopify App Store rating: 4.7/5
Best for: First-party data collection
eCommerce businesses can measure brand awareness by creating and launching dynamic surveys with the Jebbit Quizzes extension.
The tool’s no-code builder generates engaging, brand-specific and cross-platform quizzes to analyze consumer preferences as zero-party data.
This way, you can obtain valuable insights directly from customers instead of relying on cookie-based tracking or third-party integrations.
You can even sync product recommendations directly to your Shopify store to boost conversion rates and increase the Average Order Value (AOV) of your sales.
7. McAfee Trusted Site
Shopify App Store rating: 4.6/5
Best for: Establishing trust and credibility
Part of growing your eCommerce store is protecting sensitive customer data and reassuring visitors that your website is legitimate.
Trusted Site displays badges on your storefront highlighting safety features such as secure payment gateways, SSL certificates and security verifications from McAfee.
Once you install the extension, it will automatically scan your site and determine whether it meets its built-in security standards.
8. Sixads
Shopify App Store rating: 4.6/5
Best for: Boosting sales with cross-platform advertising
Sixads uses automated paid advertisements to promote Shopify store products on Facebook, Google or Instagram, which can lead to increased traffic and sales.
The platform increases merchants’ Return on Ad Spend (ROAS) by removing some guesswork and targeting audiences who are most likely to convert.
Sixads’ built-in analytics tools track customer interactions and conversion data to deliver personalized ad visuals, compelling copy and effective targeting.
9. Size Charts & Size Guide
Shopify App Store rating: 4.5/5
Best for: Accurate sizing information for customers
You can create tailored size guides and minimize returns with the Size Charts & Size Guide extension.
The tool supports custom images, icons and product tags for easy categorization and filtering. It also automatically generates tables so you can display sizing information for all your products without any technical knowledge.
The main limitation of the Free plan is that it allows you to create up to three charts and includes an ESC watermark. Consider upgrading to the Premium plan for unlimited charts, mobile responsive design and watermark removal.
10. Easyship
Shopify App Store rating: 4.2/5
Best for: Shipment tracking and management
Easyship offers a risk-free plan for merchants with the promise of improved business efficiency and low-effort maintenance.
The platform allows stores to sync orders and automate workflows, print labels and branded packaging slips in bulk, calculate tax and duty fees, track shipments in real time and connect with carrier networks globally.
10 Best Paid Plugins For Shopify
Shopify takes up 10.32% of the global eCommerce market share, which points to the platform’s widespread use, ease of access and scalability.
Below, we’ve listed the 10 best Shopify plugins for eCommerce businesses, based on their core functionalities, ease of implementation and user reviews.
1. ReferralCandy
Shopify App Store rating: 4.9/5
Best for: Referral and affiliate programs
With a focus on customer acquisition and retention, RefferalCandy automatically connects to your Shopify store to generate tailored referral widgets, embedded signup forms and post-purchase pop-ups.
Through the app, users can customize their referral program with different incentives, track referral link clicks and conversions through dedicated analytics and launch retargeting campaigns to build a highly engaged customer base.
2. Avada SEO Image Optimizer
Shopify App Store rating: 4.9/5
Best for: Image optimization and technical SEO
Avada’s SEO Suite improves website loading speeds by optimizing images and managing meta tags, 301 redirects and 404 error reports.
The app’s image compression feature reduces image file sizes without compromising quality, while the HTML site mapping feature helps search engines crawl and index your website better.
3. Yotpo Reviews
Shopify App Store rating: 4.8/5
Best for: Social proof and testimonials
Yotpo’s Reviews extension collects reviews and User-Generated Content (UCG) at scale to generate social proof with curated visuals, which can boost conversions and customer loyalty.
This Shopify extension uses advanced analytics and AI-powered automation to analyze consumer interactions across social, marketing and retail channels and display smart review prompts based on past consumer behavior and previous submissions.
4. ProMap Store Locator
Shopify App Store rating: 4.8/5
Best for: Adding custom store locations individually and in bulk
Amai’s ProMap Store Locator allows businesses to add over 500 physical store locations to their website and connect their online and offline storefronts.
Users can create custom store tags and advanced product filters, add location-based contact information and operating hours, enable sharable links directly from the map and use Google Maps dynamic search to provide accurate directions and distances for visitors.
5. Boost AI Search & Discovery
Shopify App Store rating: 4.7/5
Best for: Smart search and product filtering
A search bar is an eCommerce feature every online store should have as 69% of online shoppers use it as their primary website navigation tool.
Boost AI‘s intelligent search and discovery app relies on AI-driven query understanding, auto-correcting typos and advanced product filtering for personalized recommendations.
Businesses can also create custom filter trees for each product category, enable search results filters and use flexible tags and meta fields for advanced product grouping.
6. Klaviyo
Shopify App Store rating: 4.6/5
Best for: Advanced email and marketing automation
Klaviyo is a one-click eCommerce extension that syncs historical and real-time data to create relevant and high-converting content marketing strategies via email and SMS.
The platform offers ready-made custom forms and consent pop-ups at checkout.
This allows businesses to keep track of their subscriber lists, use predictive data analytics to target specific customer segments and offer personalized product recommendations based on purchase history and browsing behavior.
7. Recharge
Shopify App Store rating: 4.6/5
Best for: Subscription management and recurring purchases
Recharge allows businesses to convert and retain customers by streamlining management and operational processes like shipment consolidation, concurrent multi-user updates, partial order completion and support for multi-language and multi-currency payment options.
Moreover, the platform measures Key Performance Indicators (KPIs) to identify opportunities for growth and retention, optimize performance with data-backed recommendations and perform A/B testing across all touchpoints.
8. Bold Upsell
Shopify App Store rating: 4.6/5
Best for: Increasing average sales order value (AOV)
Businesses can create high-converting funnels and upsell sequences to increase sales and revenue with Bold Upsell.
The AI-powered software offers customizable upsell and cross-sell options, smart product recommendations and advanced analytics to track performance and optimize strategies.
9. Avalara
Capterra rating: 4.1/5
Best for: Tax calculations and compliance
eCommerce stores can automate tedious tax calculations, returns and reporting with Avalara’s state-of-the-art tax automation software.
The extension helps increase research efficiency, reduce time on exemption certificates or tax return management and speed up audit preparation.
Additionally, Avalara offers extensive tax categorization, cross-border item classification and task risk assessments.
10. Yoast SEO
Shopify App Store rating: 4.0/5
Best for: Improving search engine rankings
As one of the best Shopify SEO plugins, Yoast SEO offers real-time content and page analysis, relevant and AI-generated metadata customizations and keyword optimization to help eCommerce stores improve their search engine rankings.
The tool also generates JSON-LD schema markups, automatically sets indexing settings, deletes conflicting codes in themes and generates different word forms and synonyms to avoid keyword stuffing.
Benefits Of Using Shopify Plugins
Shopify leads the global eCommerce market share with 27%, which highlights the platform’s ease of use and flexibility in catering to various industries and business needs.
As such, using the best Shopify plugins can bring about several advantages, including:
- Improved store functionality: Shopify extensions help you add custom features and functionalities to your eCommerce store, such as advanced product filtering and sorting, rewards and loyalty programs or live chat support.
- Enhanced user experience: 70% of consumers expect personalization from brands they interact with. Shopify plugins can help you meet this demand by providing tailored product recommendations, streamlined checkout processes and improved customer support.
- Increased ROI: Marketers spend roughly 13.6% of a company’s total budget on marketing, which may not always yield the desired results. Using plugins for Shopify can help you optimize your marketing efforts — such as consumer behavior analytics, abandoned cart recovery or email marketing automation — for better ROI.
- Greater flexibility and scalability: You’ll need to adapt your store’s functionality to accommodate business growth and changing customer needs. Using dedicated extensions for tedious processes like inventory management, order tracking or international shipping can help you scale your business without worrying about technical limitations.
- Ongoing support and updates: As with any eCommerce technology, Shopify requires constant updates, bug fixes and security enhancements. Instead of manually maintaining your store’s core functionality, you can rely on plugins to handle ongoing maintenance and updates, which minimizes website downtime and maximizes user satisfaction.
Optimize Your Shopify Store With Digital Silk
Shopify’s robust app ecosystem, advanced scalability options and built-in security features inherently enhance store functionality, simplify the user experience and drive sales.
However, Digital Silk can help you create custom storefronts with the platform’s extensive plugin library to boost conversions, increase average order value and optimize customer retention.
Our team specializes in creating visually appealing, responsive and high-performing Shopify websites that align with your brand identity and support long-term business goals.
As a recognized web design agency, our services include:
- Shopify web design and development
- eCommerce design and development
- Custom web design
- Custom web development
Have a Shopify project in mind?
Contact our team, call us at (800) 206-9413 or fill in the Request a Quote form below to schedule a consultation.
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