The latest mobile eCommerce statistics indicate a growing preference among consumers for shopping on smartphones.
These numbers highlight the critical importance of mobile optimization for eCommerce businesses looking to thrive in the digital marketplace.
With that in mind, let’s dive into the latest mobile shopping data and explore how an increasing number of people are engaging in online shopping via their mobile devices.
General Mobile eCommerce Statistics
Mobile devices have made online shopping more convenient than ever, allowing users to access more than 27 million eCommerce websites with just a few taps.
The latest data displays a growing preference for mobile platforms over traditional desktops among users:
- Smartphones account for 68% of retail website orders worldwide. Desktops come in second with 30%, while tablets account for 2%.
- Smartphones also generate 77% of of all traffic to retail websites in the world. Desktops make up for 22%, while only 1% comes from tablets.
- The mobile eCommerce (mCommerce) market size in the U.S. amounts to $776 billion.
- 76% of adults in the U.S. said they’ve made at least one purchase using their smartphone.
- Consumers on mobile devices will account for 53.2% of all eCommerce revenue during the 2024 holiday season.
- 72% of adults in North America use their smartphones to compare prices while shopping in stores.
- mCommerce in the U.S. is expanding at an expected compound annual growth rate of 18.2%.
- At the peak of the COVID-19 pandemic, 51% of Americans have downloaded at least one shopping app to their smartphone.
- 61% of all eBay sales are made through mobile devices.
- By 2026, 42% of all eCommerce sales in Canada will come from mobile devices.
- In Canada, the mCommerce market size stands at $62 billion.
- By 2027, 57.6% of all eCommerce purchases in the U.K. will come from mobile devices.
- Sales in mCommerce in the U.K. will surpass £100 billion in 2025.
- In Australia, mCommerce accounts for $15.2 billion (AUS) or 36% of the total eCommerce.
- In Australia, 62% of mobile shoppers make orders through browsers and 38% buy in apps.
- 66% of Millennials and 65% of Gen Z in Australia shop using their mobile devices at least once a week.
- Mobile retail eCommerce sales in Latin America will reach $106.82 billion in 2025.
- The value of the mobile eCommerce market in Japan is valued at 6.65 trillion yen.
- By 2026, 77% of all eCommerce sales in South Korea will come from mobile devices.
- Smartphones account for an impressive 70% of all eCommerce orders in the Nordic countries.
eCommerce Mobile App Statistics
With the growing number of people shopping on their smartphones, it has become essential for businesses to provide efficient and user-friendly experiences.
This can be achieved through website optimization for mobile and developing mobile apps, which offer smoother shopping journeys than traditional web browsers:
- Shopping apps are growing faster than any other type of app, with people using them 48% more than the average app.
- 31% of consumers prefer shopping through apps to in-store shopping.
- 90% of respondents in a U.S. survey had multiple shopping apps installed on their phones. 48% had between two and four apps, 29% had five to nine, while 13% had ten or more.
- The same study showed that 49% of respondents are likely to download a new shopping app if it includes special promotions.
- 1 in 20 fraud attacks are the results of rogue apps.
eCommerce Major Apps Statistics
The increasing popularity of shopping via mobile devices is evident in the number of app downloads from major eCommerce companies.
From global giants such as Amazon to emerging companies like Temu, let’s explore the number of app downloads they receive:
- The Amazon shopping app is downloaded over 10 million times each month.
- The AliExpress mobile app has been downloaded over 600 million times.
- In the first ten months of 2024, the Temu mobile app reached over 483 million downloads.
- In March 2024, the Walmart: Shopping & Savings app was downloaded more than 1.6 million times in the U.S.
- Alibaba Group’s app, Taobao, is the most popular shopping app in China with 645.12 million active monthly users.
Mobile Advertising Statistics
As the mobile shopping industry continues to expand, it has become essential for businesses to promote their products and services on mobile devices.
The latest data highlights how much companies are investing to engage their target audiences through mobile platforms:
- In 2025, $235.67 billion will be spent on mobile advertising in the U.S.
- Digital search advertising on mobile in the U.S. will reach 123.59 billion by 2028.
- By 2028, 56.04% of all digital advertising spending in the U.K. will be on mobile.
- By 2028, mobile devices will account for 69.61% of the global digital advertising market worldwide.
- In 2025, 88.9% of all internet advertising in China will happen on mobile devices.
Grow Your Website On Mobile With Digital Silk
The mobile eCommerce stats we provided demonstrate the importance of embracing a mobile-first approach for businesses.
From having a mobile site that loads fast to offering dedicated shopping apps, there are numerous ways for companies to enhance their presence on mobile devices.
By prioritizing engaging mobile experience, businesses can meet the growing expectations of their customers and stay ahead in the world of eCommerce.
To enhance your mobile website, partner with Digital Silk. We’re an end-to-end web design agency that creates fast, user-friendly and visually appealing websites on both mobile and desktop. Our team of expert designers and developers will help you bring your vision to life.
The services we offer include:
- Custom web design
- eCommerce web design
- Shopify web development
- Magento web development
- WooCommerce web development
Contact us, call us at (800) 206-9413 or use the form below to schedule your free, custom consultation with one of our experts.
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